OOOOO KIM

Hyundae Hometown, Hangeun Dong, Kwanak-Ku, Seoul

Date of Birth: November. 1 1900

Qualifications
In-depth and diverse working experience in Marketing Communication Strategic
Planning & Execution, Digital Marketing, Alliance Marketing and Media planning &
buying execution with ROI improvement.
In-depth knowledge and diverse experience on FMCG, Premium Cosmetics and mobile
category.
Fluent in both English and Korean
Strong analytical skill and strategic thinking enriched thru communication review and
strategic planning.
Excellent communication and leadership skills obtained through multi-functional work
and agency management
Process driven yet agile for change obtained thru media work process management
for Korea.
Efficient, motivational and diligent, with the ability to work independently and in teams

Work Experience

LG Electronics, Mobile Business, Apr 2014 Present Seoul, Korea

Marketing Communication Division, Korea Team Leader
Lead LG Mobile Marketing Communication for Korea Market including smart phone,
wearable and tablet.
Lead Marketing Communication Strategy Development, Planning and Execution across
ATL/BTL/Online/PR/PPL.

Procter & Gamble (P&G) Korea, Jan 1993 Apr 2014 Seoul, Korea
Brand Manager, Brand Operation Media Team (June 2011 Apr 2014)
Lead Media Communication Strategy development, planning and execution for all P&G
Brands(Cosmetic & Beauty -SK-II, Olay, Pantene, Head & Shoulder, Whisper/ Home
&Health Care- Febreze, Oral B, Duracell/ Male Category- Gillette), across
ATL/BTL/Digital/Branded Entertainment.
Lead Holistic Marketing Communication Strategy Development, Planning and
execution for Downy & Whisper Brand as Brand Integration Manager.
Lead media partnership management with major media partners including Joongang
Media Network (Joongang daily, Joongang M&B and JTBC), CJ E&M, Naver and Daum.
Key achievements highlights are ;
Digital innovation: Led digital innovation thru 1) proactively influencing
company to shift traditional media to digital based on target consumers
media consumption habit changes, 2) restructuring internal &
external(agencies) organization & work process to seamlessly drive digital
planning & execution from awareness to trial, 3) developing efficient &
effective digital media platform/placement thru strong partnership with major
portals and publishers. As a result digital portion of total media spending
increased 3 times in 3 years which contributed to increase corporate media
ROI and P&G Korea was recognized as digital innovation hub across P&G
 global.
Laser targeted communication for SK-II prestige cosmetic brand growth :
Developed laser targeted communication strategy for prestige cosmetic
consumers leveraging target receptive media touch points(including branded
entertainment programs, premium magazine alliance tie up programs) &
communication contexts, which specially contributed to recruit SK-II new
users. Efficient awareness building and new user recruiting were proved to be
success drivers for SK-II brand rapid growth in Korea market.
Life stage and target segment based communication for FMCG category: Re-
organized company media target group from by brand prime prospects to by
life stage/consumption behavior based targeting group for efficient reach &
awareness building as well as for efficient operation thru scale buying. The
change resulted in no corporate media cost inflation for 2 years in a row and
FMCG category share growth in the market.
Partnership with media : Led strategic media partnership with major TV
channels/Digital portals/magazines to drive innovation & efficiency thru win-
win partnership, which enabled the company to enrich alliance marketing
communication(JTBC Living Queen Program, Joongang M&B contents alliance)
Media ROI improvement : Achieved competitive Media ROI in the market
throughout service period.

Assistant Brand Manager, Media team Leader (July2009 May 2011)

Lead Media Communication Strategy development, planning and execution for
all P&G Brands(Cosmetic & Beauty -SK-II, Olay, Pantene, Head & Shoulder,
Whisper/ Home &Health Care- Febreze, Oral B, Duracell/ Male Category-
Gillette), across ATL/BTL/Digital/Branded Entertainment.
Lead media partnership management & media agency management.

Assistant Media Manager (Jan 2006 June 2009)

Korea Media Manager for Whisper, Pantene, H&S, Vidal Sassoon and Febreze
brands.

Logistics Manager (Jan 1993 Dec 2005)

Procter & Gamble Korea Logistics Manager with the below details;
Sep 2004 ~ Dec 2005: Product Supply planning manager for Whisper- successfully
contributed double digit sales volume growth in 3 years row and reduced 2P sample
production cost by 20% by implementing 2P sampling machine.
January 2000 ~ Aug 2004 : Customer Team Logistics Manager for distributor channel
Simplified distributor channel(from 90 to 12) and developed logistics
capability/process for P&G distributors.
January 99 ~ December 99 : DRP(Distribution resource Planning) Manager for
Integrated Product Organization (Ssangyoung & P&G) Led integrated logistics work
process and execution.
March 98 ~ December 98 : Special Assignment for SsangYong Paper Company
Integration
March 97 ~ April 98 : Import Logistics Manager for Food Category
September 95 ~ February 97 : Leave of Absence/Study in US(Xavier University)
October 93 ~ August 95 : DRP(Distribution Resource Planning )Manager Led
product distribution planning system and process for P&G Korea.
 January 93 ~ September 93 : Customer Service Analyst

Education

TESOL certificate at Sookmyoung University, 2002

ESL/Business classes at Xavier University & University of Cincinnati, 1996~1997
SungKyunKwan University, B. A. Degree, Majored in Textile Engineering, March, 1989
-February, 1993,