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Cadillac Area

A Cadillac Area Chamber of Commerce Publication

Business Magazine
November/December 2012 Volume 18-NO. 6

Time to get up to speed on

The Affordable Care Act
See pages 3-5
Mission Statement Visionary Partners:
The Cadillac Area Chamber of Commerce is a visible
business leader that advocates and drives business
opportunities. Through business alliances, we are a
catalyst for our membership and provide a persuasive
regional voice benefiting our communities.

More to do in 2013
Meet the Board
Traditionally, the close of the calendar year The second take away from the member
Mike Hamner, Executive Director
Avon Protection Systems, Inc. 779-6200 generates reflection on the past year, but focus group sessions is a top priority in 2013.
also provides the opportunity for renewed We will modify our membership investment
Kelly Cater, Vice-Chair
Rec Boat Holdings 775-1351 focus, commitment, and priorities going structure. Committee work is underway to
forward. As a 112-year-old business orga- design membership packages that add value
Katy Huckle, Past Executive Director
Northwestern Bank 775-9077 nization, it is no different for the Cadillac to our members, streamline how we do busi-
Scott Hunter, Treasurer Area Chamber of Commerce. Although, our ness with our members, and proactively cre-
Baird, Cotter & Bishop, PC. 775-9789 budget, programming cycle and fiscal year ate better opportunities for our members
Jon Catlin starts on July 1, our big picture focus is on a through this structural change. With a tar-
Chemical Bank 775-6151
calendar year basis. With that said, I wanted get of July 1, 2013, we will be updating our
David Cox
Wexford-Missaukee ISD 876-2260 to take the opportunity in this column to progress in the first quarter of next year. In
Eric Baker outline some of our organizational focus. addition, we are currently transitioning to
Wolverine Power Cooperative 775-5700 In 2010 the Chamber initiated a series of an improved member database system, in
Dennis Benson small member focus groups, comprised of a large measure, to communicate with our
Dennis H. Benson, PLC 876-9405 diverse cross-section of member investors to members more effectively, track trends with
Bill Cinco evaluate various input. The member focus our membership, and provide easier access
The Trend Designers 775-5711
groups served as a template for 2011 pri- to register and make payments for programs
Bill Kring
9 & 10 News 775-3478 orities, but long-term carry over into 2012 and events.
Dr. Kyle Hogg and beyond. Although, not fully intended, Your Chamber will be a voice for our mem-
Dental Health Professionals 775-9797 the focus groups progressed into a form of bers in Lansing in 2013 through our govern-
Melody Hurley a member-driven strategic outline for the ment relations initiatives and most notably
Walmart Supercenter Store 775-8778
Chamber. through our collaboration in the Northern
Brian Jones
Willow Mercantile LLC 468-2682 One of the biggest take aways was cued Michigan Regional Chamber Alliance. This
Kelly Smith to the need for new capital investment in past year, we were engaged in numerous
Baker College of Cadillac 876-3100 our building. The building is a continuing legislative efforts in support of member
Mike Stebbins priority. We recognized that it would take driven initiatives, from business regulation,
Mercy Hospital Cadillac 876-7200
multiple budget years to accomplish and education, government reform, manufac-
CHAMBER STAFF 775-9776 with future ongoing projects factored. We turing, transportation, and tourism, but not
Bill Tencza, President have since completed a renovation of our limited to those sectors. Our members have conference room, which is actively used by endorsed the importance of the Alliance and
Doreen Lanc, Director of Membership Services our membership, critical interior and exte- have extended positive comments for our
rior repairs and other building and property voter education efforts this summer and fall.
Deb Gillies, Leadership Director/Accountant enhancements. The list of generous support- As we look forward to 2013, our success will
Amanda Hamilton, Administrative Assistant ers and in kind donations was significant. always be dependent on an active, engaged, We have more to do in 2013. and supportive membership.
Doug DeYoung, Vice President of Government Relations
and Business Advocacy

Belle Oakes Living Center
Annie Shetler, MI-SBTDC Business Consultant
Distinctive and Affordable
Printer:Pleasant Graphics
Publisher:Cadillac Area Chamber of Commerce Relax and enjoy an independent Bella Rose
lifestyle, our senior apartments offer Rehabilitation
The Cadillac Area Business Magazine is a publication of the
Cadillac Area Chamber of Commerce. The Chamber reserves spacious living with amenities and and
the right to edit or refuse articles and advertisements submitted extras youll really enjoy. Aquatic Center
to the Cadillac Area Business Magazine and reserves the right
in its sole discretion to accept or refuse inserts and other mate- Respite Room Available NOW OPEN!
rials to be distributed through the publication.
2353 S. LaChance Rd. Lake City 231-779-4671 Esther Nederhood, RN, Owner

2 November/December 2012 - Cadillac Area Chamber of Commerce

Time to get up to speed on
The Affordable Care Act

As 2012 comes to a close many business owners are making prepara- government can force individuals to purchase health insurance that
tions for 2013. But business owners and personnel department lead- is required to provide for things such as abortion and contraception,
ers will need to look at 2014 as well as the many changes that are which go against some beliefs.
being ushered in through the Patient Protection and Affordable Care Besides the possibility of additional court action, there is a question
Act. of the impact of the November election. The plan or parts of the plan
One of the first tasks businesses will probably need to do is sit down could be changed or even eliminated by legislature.
with their health insurance agent, as well as their tax preparers, said Add to the legal and election uncertainties, there are still some parts
Kirk Roy, Vice President of National Health Reform for Blue Cross/ of the plan that are being written, Neff said. Neff will be presenting
Blue Shield of Michigan. Latest with Healthcare Reform: How are we impacted locally at the
I always start with what do they want to accomplish, Roy said. Sit November Chamber Lecture Luncheon.
down and think about what the business strategy is and the people There is a lot of uncertainty because much of law still needs to be
strategy ... and how do benefits fit in. written, Neff said. In my heart I believe health care reform is needed,
Parts of the Affordable Care Act have already gone into effect (see it is an unsustainable system we have right now. Is whats on the table
page 5 for more information), but there is still uncertainty regarding now the right way to go? Or are there other modifications needed?
the Act. Mary Neff Chief Operating Officer, Mercy Hospital, Cadillac, I believe there is lot of good work coming out of this, she said.
said she heard faith-based organizations may still challenge the act in I think many things will probably end up being better when it is all
the court system. She said those groups question whether or not the done, but getting there is the difficult part.

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Cadillac Area Chamber of Commerce - November/December 2012 3

I think many things will probably end
up being better when it is all done, but

getting there is the difficult part.
Mary Neff, Chief Operating Officer, Mercy Hospital, Cadillac

Probably the most difficult part of the ees or more employees would face a mini-
Affordable Care Act is understanding it. mum fine of $40,000.
It is very complex, even with my years If a small business (defined as less than
in health care, Neff said, it is like Holy 50 employees) is currently providing health
Smokes, I cant imagine trying to interpret insurance it would need to determine if the
this. It is very complex. plan falls into one of the metal levels of
Yet business owners and those that make coverage. Those include bronze, silver, gold
health insurance decisions at area busi- and platinum. Roy said companies should
nesses will need to start preparing for more consider whether their employees would
changes, even though some of changes are be better off buying their own health insur-
still up in the air. ance through the exchanges, which will be
Roy said companies need to evaluate what available in 2014.
they currently offer as far as health insur- Individuals may be eligible for a discount
ance benefits. The size of the business will provided by the federal governmentwhen
also be a factor to take into consideration. buying through an exchange based on their
A business with 50 or more full-time income level and may find they can get a
employees will be fined if it does not pro- better plan than going through the com-
vide health insurance that meets the mini- pany.
mum threshold of coverage spelled out by An employer with less than 25 employ-
the Affordable Care Act. ees may be in line for a tax credit if they
The fine is $2,000 per employee with com- are providing health care insurance to its
pany receiving a credit for 30 employees. employees or decide to offer insurance that
Meaning that a company with 50 employ- meets the minimum levels.


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4 November/December 2012 - Cadillac Area Chamber of Commerce

That credit is worth up to 35 percent of the business premium cost
in 2013. The tax credit will increase to 50 percent in 2014. To qualify
a business must cover at least half of the health care coverage, have
less than 25 full time employees and pay annual average salaries less
than $50,000.
The majority of businesses that are members of the Cadillac Area
Chamber of Commerce employ fewer than 25 people.
Businesses with 25 or more employees, but less than 50 would not
be penalized for not providing health insurance, but also would not
be eligible for the tax credit. The company would not be required to
provide health insurance to its workers.

Parts of the Affordable Care Act that have

changed for 2012 and will change for 2013:
Companies with 250 or more employees will need to report the cost
of each employees health care coverage on the employees W-2 form
starting in 2012. Those with fewer than 250 employees will need to
report coverage costs starting with the 2013 tax year.
Starting January 1, 2013 employees can only contribute $2,500 to
health care Flexible Spending Accounts.
Starting January 1, 2013, employees who earn more than $200,000
must have an additional 0.9 percent of wages withheld for increase
Medicare tax withholdings.
Companies with 50 or more full-time employees will need to issue a
Summary of Benefits and Coverage and distributed to employees at
the first open enrollment period that begins on or after September 23.
Companies that have self-insured plans will need annual contributions
to the Patient-Centered Outcomes Institute to fund its research. The
non-profit institute was created through the Affordable Care Act.

I have been met with excellence...always.

Thomas Taylor, Coldwell Banker Schmidt Realtors, Cadillac

Member FDIC

Cadillac Area Chamber of Commerce - November/December 2012 5

Cadillac Leadership Class
kicks off with Opening Retreat

Article submitted by: mitted by the Cadillac community.

Tami Wolverton, Jackie Bottomley, No matter how difficult or challeng-
Lindsey Evans and Jeff Kassien ing the activity, the class was eager to
work together as a team. The retreat
What a remarkable group this years proved to be very successful in terms
2012-2013 Cadillac Leadership Class of bringing the class closer. Whether it
is. Not only is it the 22nd year of the was problem solving or socializing, this
Chambers program, but we have an group has proven to be full of energy.
exceptional 22 participants! The open- The team is eager and excited to choose
ing retreat kicked off on September 13th at the Kettenun Center a community service project to better the Cadillac area and to
for a two-day session with an overnight stay on Thursday. experience fellowship as the 22nd Cadillac Leadership group.
Many team building exercises were performed, such as the spi-
der web where people were manipulated through a rope mesh
hung between trees to simulate a spiders web. Rain brought the
campfire indoors to the fireplace where a show and tell gather- Quality is Never expeNsive!
ing wrapped up the evening.
Quality Tires for Passenger
Day 2 arrived a little too early for some. Kettunen provided a & Commercial Vehicles & Trailers
great breakfast, then Jennifer Gaffke, class of 2004, facilitated Brakes Shocks Struts Alignments
True Colors. What fun it was to determine our colors and then Complete Suspension System Service
break into groups based on our individual personalities. The
weather was perfect to head back outdoors for more team-build-
ing activities. One activity for building trust had one person
blindfolded and the other person had to direct them through the
wooded trail without falling, tripping, or hitting objects. Back Cadillac
inside, we heard from David Cox, class of 2007, who presented
Pay it Forward with Acts of Kindness. We wrapped up the day
Ask about a
South U.S.-131 Cadillac 231-775-7382
reviewing the team members project ideas and proposals sub- OPEN: Mon.-Fri. 7:30 am-5:30 pm, Sat. 8 am-1 pm
Credit Card

6 November/December 2012 - Cadillac Area Chamber of Commerce

November/December Healthy Tip:
Tea 101: Why you should
incorporate it into your daily routine

Want to lose weight, have more energy and ward off

heart disease and cancer? Start drinking more tea! Tea
is packed with the right compounds and properties that
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and cardiovascular systems.
The midway blend between green

Class of 2012-2013 and black tea is oolong tea, which

is celebrated for busting bad
cholesterol levels.
The most potent anticancer
Deb Gillies, Leadership Director properties are found in white
Cheri Bechtel Wolverine Power Cooperative tea. This brew contains the least
amount of caffeine in the tea spectrum.
Brian Bejcek Wolverine Power Cooperative
Jason Black Avon Protection Systems
Kayla D. Bodary McGuires Resort
Paul Booth Rexair LLC
Jackie Bottomley Firstbank
Julie Boss Wexford-Missaukee ISD
Tracy J. Coe Piranha Hose Products
Peg Devereaux Mercy OB/GYN Partners FALL LOANS.
Lindsey Evans Blue Cross Blue Shield of Michigan MADE IN MICHIGAN.
Kyle Farmer Edward Jones
Cindy Frohmader AAR Mobility Systems
Lauren Heilman Kettunen Center/ Wexford-Missaukee
Great Start Collaborative
Jeff Kassien Rexair LLC
CHEMICAL BANK 2012 FALL LOAN SPECIAL Celebrate the fall festivities with
Jodi Keeler Northwestern Bank Chemical Bank. Now is a beautiful time to take advantage of a great auto or
Deb Maxey Wexford Habitat for Humanity/ home equity loan. To learn more visit your local branch or
Cadillac Leadership Pride
1.99 % AUTO
Scholarship Recipient EQUITY

Mike Morin
Zach Nimeth
BorgWarner Thermal Systems
Piranha Hose Products
2.29 % APR 2.31% APR
Limited Time Offer. APR = Annual Percentage Rate. Payments must be automatically deducted from a Chemical Bank
account. Subject to credit approval. All other loan terms and requirements apply. This offer does not apply to the
Niki Schultz Wexford-Missaukee refinancing of existing Chemical Bank loans. Maximum Loan Amount $200,000.00. Some restrictions may apply. *APR
based on a $20,000 loan with 60 monthly payments of $350.46. Advertised rate available on model years 2008 and
Great Start Collaborative newer. Rate without payments automatically deducted will be 2.49%/2.79% APR (60 monthly payments of $354.85).
**APR based on a $20,000 loan with 60 monthly payments of $350.46. Payments do not include amounts for taxes and
Janine Skunda Mercy Hospital Cadillac insurance premiums. Advertised rate available on 60 month home equity loans. Balloon loans may be available for longer
terms. Rate without payments automatically deducted will be 2.49%/2.81% APR (60 monthly payments of $354.85).

Darcy Tacoma BorgWarner Thermal Systems

Tami Wolverton Baker College of Cadillac

Cadillac Area Chamber of Commerce - November/December 2012 7

Rise Up! Cadillac Ribbon Cutting
Grand Opening
Tri Star Benefits, LLC
Located by: 117 North Mitchell Street

Hosted by:
Mercy Hospital Cadillac

Chamber Calendar
Sponsored by:
Northwestern Bank
7 Rise Up! Cadillac 7:00AM
Hosted By: VanDrie Home Furnishings

9 Lecture Luncheon Noon - 1:15PM

Whats the Latest with Healthcare Reform:
How are we impacted locally
Presented By:
Mary Neff, Mercy Hospital of Cadillac
Baker College of Cadillac Student Center

Sponsored by:
Advanced Optometry
6 Chamber Members Holiday Luncheon
McGuires Resort Noon to 1:30PM

Deadline for the January/Febr

2013 Cadillac Area Business Ma
14 Lecture Luncheon Noon - 1:15PM
Looking Forward: Post November Election
Presented By:
is December 3, 2012. Share you
r Rich Studley, President and CEO;
business/organization news! Michigan Chamber of Commerce
Baker College of Cadillac Student Center

8 November/December 2012 - Cadillac Area Chamber of Commerce

Learning Series
If you would like your child to experience
then this is a program they should attend!
Students will have the opportunity to work
The Choice is yours
with their peers, participate in activities Presented by: Dr. Sherene McHenry
relating to problem solving, team building,
trust and communication.

Save the Dates!

L.E.A.D. (Leadership, Ed
ucation and Develop
workshop for high sch ment
ool students, grades
9 - 12)
Wednesday, Decem
be r 5, 2012
L.E.A.D. JR. (Leadersh
ip, Education and De
workshop for junior velopment
high students, grades
7 & 8)
Thursday, Decembe
r 6, 2012
Students from all area sc Proudly underwritten by:
hools are encouraged to att Baker College, Chemical Bank,
For further informatio
n, contact Deb Gillies end. Rexair LLC, VanDrie Home Furnishings
9776 or email leaders at 231-775- Yo and the Wexford-Missaukee
contact your childs u may also
school counselor, tea Intermediate School District
cher or principal.
On October 4th the Leadership Learning
Series welcomed motivational speaker, Dr.
Sherene McHenry who provided an empowering
presentation titled Frustrate or Motivate: The
Choice is yours. Dr. McHenry shared stories and
facts relating to how people are wired and how
September to bring out the best in yourself and others by
strategically ensuring that each individual feels

Lecture Luncheon respected and appreciated. Her spirit and humor

was exceptional. Dr. McHenry is the founder of
Fully Engaged.
Presented by: Doug DeYoung,
Vice President of Government Relations
and Business Advocacy, Northern
Michigan Regional Chamber Alliance

Doug discussed: MISSION STATE

Lansing: After the The Cadillac Are
a Chamber of Co
Primary Election is a visible busine mmerce
ss leader that ad
and proposal and drives busine vocates
ss opportunities.
considerations business allianc
es, we are a cata
Th rough
heading into the our membership
and provide a pe
ly st for
November Election. regional voice be rsuasive
nefiting our com

Cadillac Area Chamber of Commerce - November/December 2012 9

Thank you Rec Boat Holdings!
Heather Witkop, a Conceptual Designer at Rec that stood out in her mind was the corner tiled
Boat Holdings, was asked if she could develop windows that highlighted the building. This ele-
interior signage for the Chamber foyer and lobby ment would be key to her design. She also wanted
areas. The idea of the signage was to be functional, a modern font that would represent the Chamber
yet decorative. In order to minimize costs, Witkop as Forward Thinking.
also had to use materials currently used by RBH. Witkop brought her idea to life, with the help
To get her inspiration, Witkop visited the of Jeff Schroeder, Matt Klein, Tony Mulder and
Chamber office and started taking interior and Rex Taylor, Engineering co-workers at Rec Boat
exterior pictures of the building. The one element Holdings.

CadillaC News
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Get a Healthy Media Mix and stay in tune
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You know who we are and youve trusted us to help grow your business for more than 140
years. As technology evolves, so does the Cadillac News. We are now offering a plethora
of new media services to get you in the mix . Well even do the dirty work for you. We know
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New Media Marketing Consultant
Content Optimization
Website Design And Development Fax: 231-775-8790
Email Marketing 130 N. Mitchell St., Cadillac, Mi 49601-0640

10 November/December 2012 - Cadillac Area Chamber of Commerce

Welcome: Congratulations:
Legislative informat
ion as well as
Northern Michigan
Regional Chamber
Alliance updates ca
n be found at: un
der Legislative
Advocacy, click on No
rthern Michigan Bl

Katelyn Richard named

Baker Colleges Career
Services Coordinator
Lisa Ziegler has joined Stefanie Stade has
Farm Bureau/ The received her CPA license.
Langworthy Agency. She is She is a CPA with Baird,
qualified to service home, Cotter and Bishop, P.C.
auto, commercial, farm life Katelyn Richard, of McBain, has been named the new
and health insurance. Career Services Coordinator at Baker College. She graduated
from McBain Public Schools in 2004, received an Associates
Degree from Mid Michigan Community College in 2006
Save the D ate: where she received an Associates Degree in General Arts in
Leadership Learning
Series Noon - 3PM 2006. She received her Bachelors of English in Education
Baker College of Ca from Central Michigan University in 2009.
dillac Student Cent
January 24, 2013 er She lives in Meauwataka with her husband, Martin.

April 25, 2013 Ju

ne 13, 2013

Firstbank can help

your business achieve
its financial goals.

(Left to Right)
Fuller, AVP, MortgageLender
AVP, Mortgage Lender | Pete
| Pete Stalker,
Stalker, Community
Community Bank President
Bank President
Deb Ballard, BranchManager,
Ballard, Branch Manager, Loan
Loan Officer

We have ears to listen and money to lend. At Firstbank, we know our communities and our customers. The
relationships that we build with our customers are very important to us and we want those relationships to
be long term. We have a variety of business loans available to help you refinance your current business loan.
Firstbank is your partner in business. Visit us today.
It pays to bank local. Make the move.
Cadillac Downtown Cadillac North
231 775-9000 231 779-8954

Cadillac Area Chamber of Commerce - November/December 2012 11

20th Annual Greater Cadillac Area Business Expo
Where Super Heroes Unite!

Welcome New Members

Farmers Insurance State Farm Insurance Truck Customs
Frizzell/Esiline Agency Shelby Henry 20835 30th Avenue
Jim Frizzell/Sara Esiline 8998 East 34 Road Marion, MI 49665
856 North Mitchell Street Cadillac, MI 49601 231-743-2220
Cadillac, MI 49601 989-615-1700
231-775-7778 Tri Star Benefits, LLC Uncle Dons
Mark Sisson Apple Pies, LLC
MI News 26 117 North Mitchell Street Donald J. Gondzar
Eric Wotila Cadillac, MI 49601 805 North Mitchell Street
320 West 13th Street 231-468-3090 Cadillac, MI 49601
Cadillac, MI 49601 231-779-6939

12 November/December 2012 - Cadillac Area Chamber of Commerce

20th Annual
Greater Cadillac Area

20th Annual
Expo Partner Thank you Exhibitors
Business for participating in the
Where Super Heroes Unite!
Greater Cadillac
Area Business Expo
5/3 Bank Fekete Knaggs & Burr Insurance Agency
7&4 News Fibertec Clean
SPONSORS Airway Oxygen Firstbank Cadillac
Autumnwood of McBain Fox Motors of Cadillac
Anavon Technology Hansen Collision
Baird Cotter & Bishop, P.C., C.P.A.s Highpoint Cadillac GMC
Basic Communications Hitesman Holdship Funeral Home
Baker College of Cadillac Integrity Business Solutions LLC
Belle Oakes Living Center The Lakeview
Blick Dillon Insurance Agency Little Caesars of Cadillac
Business Networking International (BNI) Manpower
Cadillac Area Community Foundation McGuires Resort
Cadillac Area Industrial Group Mercy Homecare & Mercy Hospice
AAR Mobility Systems Mercy Hospital Cadillac
Avon Automotive Merrill Lynch
Avon Protection Systems Mitchell Investment Advisors, LLC
BorgWarner Thermal Systems MI Small Business &
B&P Manufacturing Tech. Development Center
Cadillac Casting Inc. MI News 26
FIAMM Technologies, LLC Northwest Michigan Works!
Michigan Rubber Products Northwestern Bank
Piranha Hose Products, Inc. Northwestern Michigan College
Rec Boat Holdings, LLC Orrin A. Sprague Agency, Inc.
Rexair, LLC Re/Max Central
Cadillac Industrial Supply Sam Club
Cadillac Eye Clinic, P.C. ServPro of Manistee, Ludington & Cadillac
Cadillac Leadership Springfield Roofing
Cadillac News Star Truck Rentals
CareLinc Home Medical Sunnyside Senior Living
Citizens Bank The Sweet Shop
Coldwell Banker-Schmidt Realtors Verizon Wireless
Curry House Assisted Living & Memory Care Wexford-Missaukee Career Technical Center
Dynamic Physical Therapy Wexford-Missaukee Great Start
Eagle Village Willow Mercantile
Edward Jones/Kyle Farmer Yellow Book
Electronic Advertisers The Wex
Farmers Insurance Frizzell/Esiline Agency

Special thanks to the.2012 Business Expo Committee:

Kelly Cater, Rec Boat Holdings, LLC Mike Paulin, Cadillac Area Rental
Leigh Gifford, Little Caesars of Cadillac Housing Association
Kristin Hathaway, Baker College of Cadillac Chris Redes, RE/MAX Central
PRIZE SPONSOR Joni Holly, Coldwell Banker Schmidt Realtors Renee Walkley, Gordon Food Service

You are all SUPER HEROES!

Thank you to our Cadillac Ambassador Club, and the many other volunteers for your commitment.

Cadillac Area Chamber of Commerce - November/December 2012 13

Cadillac News wins several awards
The Cadillac News was the recipient of sev- of Our Community. Engaging stories on a recognized as one of Michigans best.
eral awards for 2011 by the Michigan Press wide variety of topics kept me enthralled On the Go Guide to Greater Cadillac Area
Association in Lansing. until, with the turn of the final page, I felt like was given the top prize in the Best Special
In the journalism competition, Our I connected with the Cadillac Community. Section category for the creative graphic ele-
Community, a yearly publication that The advertising department took home ments throughout the section and its clean,
includes feature stories about individuals seven awards in four separate categories user friendly layout, according to one judge.
and groups from within the Cadillac News within the advertising competition includ- In the Best Ad Series category, first place
coverage area, was given the top prize in the ing three first place wins for the Best Special was given to the Cadillac News advertising
Special Section category of the Journalism Section, Best Ad Series and Best Online team for the series, Trail of Tales Storyteller
competition Promotion. Other wins include a second Festival.
The news staff puts in a lot of effort on this place and honorable mention in the Best Leap Day Special, an online promotion by
section each year. We feel this is also a reflec- Special Section category, honorable mention the Cadillac News, was given the top prize in
tion of the special people we have in the com- in the Best Promotion Ad category and third the Best Online Promotion Category.
munity and we are honored and humbled to place in the Best Ad Series Category. One judge called it a Very nice series with
tell their stories, said Cadillac News Editor This is a tremendous achievement, said great elements and great results.
Matt Seward. Pat Sorger, advertising leader at the Cadillac Family owned and in operation for more
One judges comment illustrates the details News . I am very proud of my team. We work than 140 years, the Cadillac News is proud
that led to the win. very hard everyday to create effective ad cam- to be the most trusted, local and connected
A beautiful design lured me into the pages paigns for our clients and its terrific to be news source in its coverage area.

Chamber Business Directory

Womens Health Roofing Eye Care
The Latest Looks
in Sunglasses!

Richard M. Brenz, M.D.

Home of the Springfield SmartRoof
502 Cobbs Street, Cadillac
WILLIAM M. LONG, D.O. 6509 M-37, Kingsley, MI 49649
Phone: 231-263-5300 / 888-469-0059 231-775-1248
7800 US-131 S., SUITE C, CADILLAC, MI 49601 Phone 231.779.1167
Fax: 231-263-5723 Open 5 Days/Week
Fax 231.779.1175 Locally Owned

Office Supplies Dental Promotional Products

Office Supplies Office Furniture Ad Specialties

Michigans Largest Independent Office Products Dealer
Next Day Free Delivery Your Cosmetic & Implant Dental Team
Michael E. Lueder, DDS Loren J. DeHaan, DDS
Local Single Source Supplier John D. McKellop, DDS Timothy J. Reaume, DDS
Phone: (231) 577-7110 Fax (231) 577-7114 Matthew Plotnikiewicz, DDS Kyle D. Hogg, DDS Nadine Kobty-Hogg, DDS

Real Estate Construction

Cadillac Buying, Selling or Investing Edward Dracht

You can rely on my 25 years of
Chamber Real Estate Experience!
Member Call Jerry today, 231-876-0717 Build Contracting
Serving the greater Cadillac area since 1972.
Open 7 Days a Week, 18 Agents to Serve You. Butler Steel buildings CONVENTIONAL FRAMED BUILDINGS
Commercial Industrial Institutional Agriculture Churches Offices Rubber Roofs Concrete Flatwork Complete Turnkey Projects
Living & working in your community SCHMIDT REALTORS 23350 100th Ave. Marion, MI 49665 office: (231) 825-0035
email: fax: (231) 825-0038
(231) 775-1737 2721 Sunnyside Dr., Cadillac Jerry Faloon cell: (231) 357-8718

14 November/December 2012 - Cadillac Area Chamber of Commerce

Cadillac Area Backpack Program Paul Singer joins
receives grant from the Cadillac Area Waddell & Reed
Community Foundation Peg Lutz of Waddell & Reed welcomes Paul Singer
financial advisor to the Cadillac office. Singer
In response to childhood hunger urgency and scope of the impact of hun- began his advisor career with Waddell & Reed in
issues, the Cadillac Area Community ger on children right here in Cadillac, December of 2000, and additionally took on a man-
Foundation (CACF) has awarded a $300 said Karen McMahon, Director of the agement role in 2002. He spent his time working
grant from its endowed Cornerstone CABP. Currently, over 760 children are with new advisors in training and development, in
Fund to the Cadillac Area Backpack eligible to receive a backpack, and this Grand Rapids, Cadillac and Traverse City area, as
Program (CABP). money will allow us to feed approximate- well as working with his own clients.
We are grateful and encouraged that ly four more children every weekend
the foundations members recognize the throughout the entire school year.

Data track 2011-2012

Wexford County Jan. 12 Feb. 12 Mar. 12 April 12 May 12 June 12 July 12 Aug. 12 Sept. 12 Oct. 11 Nov. 11 Dec. 11
Labor Force 13,224 13,101 13,256 13,123 13,585 13,844 13,831 13,706 13,337 12,750 12,750 12,938
Employment 11,478 11,523 11,666 11,696 12,128 12,278 12,114 12,046 11,953 11,343 11,358 11,322
Unemployment 1,746 1,578 1,590 1,427 1,457 1,566 1,717 1,660 1,384 1,407 1,392 1,616
Rate 13.2% 12.0% 12.0% 10.9% 10.7% 11.3% 12.4% 12.1% 10.4% 11% 10.9% 12.5%

Missaukee County Jan. 12 Feb. 12 Mar. 12 April 12 May 12 June 12 July 12 Aug. 12 Sept. 12 Oct. 11 Nov. 11 Dec. 11
Labor Force 5,682 5,738 5,800 5,635 5,777 5,920 5,892 5,760 5,623 5,649 5,642 5,738
Employment 4,950 4,970 5,032 5,044 5,296 5,231 5,225 5,195 5,155 5,072 5,078 5,062
Unemployment 732 768 768 591 624 546 667 565 468 577 564 676
Rate 12.9% 13.4% 13.2% 10.5% 10.5% 9.5% 11.3% 9.8% 8.3% 10.2% 10% 12.5%
For more information go online to

Free Respite Care Service at BUY A >>>

2013 CTS


Green Acres of Cadillac provides the very best in

assisted living. Ask about our Free Respite Care
Service available in the Carl T. & Elsie Johnson Suite.
Our Mission: The desire of Retirement Living is to honor God
by providing the elderly with a lifestyle that values
their identity, their independence and their dignity.

Reside Reflect Relax

Call Melissa Snyder, RN, Administrator for details.
235 Pearl Street, Cadillac, MI 49601 South End Business US-131, Exit 177, Cadillac ~ PH (231) 775-5300 (231) 775-1222 1-800-828-9852

Cadillac Area Chamber of Commerce - November/December 2012 15

CadillacArea PRSRTSTD
Chamber of Commerce US POSTAGE
222 N. Lake St. PAID
Cadillac, MI 49601-1874 TRAVERSE CITY