Boston University Brand Identity Standards Quick Guide

Master Logo Artwork Sub-brand Logotype Artwork Sub-brand Signature Artwork

give the logo
its own space Boston University College of Arts & Sciences
b

A clear zone of
Boston University College of Arts & Sciences
b (b = logo Boston University College of Arts & Sciences
Geddes Language Center
b height) around
the logo will
Boston University Geddes Language Center
give it the room
b it needs to
stand out. treat the logo- Boston University College of Arts & Sciences
types as artwork, Geddes Language Center
not as typography
Boston University College of Arts & Sciences

Sub-brand logo-
boston university red types must appear Geddes Language Center
either with the
for print pantone 186 master logo or as
or part of a sub-brand
process colors (cmyk) signature.
signatures can act as the primary mark on some pieces
Cyan 0
pantone 186 You may use the sub-brand signature as primary branding
Magenta 100
Yellow 75 on school- or college-level print collateral and websites.
Black (K) 4 However, the master logo should appear on all print collat-
eral in a secondary position, e.g., the back cover.
black and reverse signature & master logo A clear zone of b (b = logo height) around the signature
for web hex# CC0000 will give it the room it needs to stand out.
or
hex# CC0000
rgb b
Red 204
Green 0 Boston University College of Arts & Sciences
b
Blue 0 b

Boston University College of Arts & Sciences

b
primary typeface whitney
It is the preferred University font for external print and Web
communications and may be used in any marketing materials
and documents, in conjunction with other fonts.
For letter writing and html web work Arial is recommended.
We recommend that you refer to the full guide whenever you develop marketing communications.
Please visit the website bu.edu/brand for more information.