The Lagniappe

Andrea, Christine, Kai, Shelby

Rooms
● 40 rooms
● King suites or double
queen rooms
● Seating area and desk
in each room
● Mini bar
● Complimentary
welcome basket
Additional Amenities
● In room bath robe and slippers
● High speed wifi
● Room service
● Television
● Health & beauty supplies
Room Rates
Peak season

(feb - May)
● $209 / night

Non peak Season

( June - Jan)
● $159 / night
Hotel Services & Amenities
LagniAPPe

● Exclusive driver service

● Coupons & discounts to local restaurants
● Access hotels’ times and events
● Write reviews
● Check in / check out

Lobby restaurant & bar

Rooftop pool & bar

24 hour concierge
Restaurants & Bars
1st floor - Lobby Restaurant & Bar

● Complimentary Breakfast
● Open for Brunch, Lunch, & Dinner
● Southern food inspired by the local
culture
○ Gumbo
○ Jambalaya
○ Bread Pudding
○ Beignet
○ Oysters
○ Okra
○ Shrimp Creole
○ & more!
Restaurants & Bars
6th floor - rooftop pool bar &
lounge

● Open for dinner & various

cocktail and special events
● Hors d'oeuvres and small
appetizers
● Custom drinks
○ Ipad at each table & can order custom
drinks to the bar
Why the French Quarter?
● Mardi Gras takes
place in French
Quarter
● French Quarter
Music Festival
New Orleans, Louisiana
● 9.78 million visitors with 7.05
billions spendings (CVB)
● Record breaking increase in
number of visitors
● Average overnight stays/
tourist = 4.1 days
● Average spendings/ tourist
who stayed in hotels = US$249
Competitors
Competitors by
Proximity
● Four Points by
Sheraton
● New Orleans
Marriott
Competitors
Themed Competitor Hotels

● The Saint Autograph

Collection Hotel
○ “Sins” - sex-themed hotel
● Le Pavillon Hotel
○ “Italian theme” - baroque
decor
What Sets Us Apart?
Culture & theme
Technology
Theme
● Based on local culture of the French
Quarter
● Cultural immersion
○ Architecture
○ Decorations
○ Food & Beverage
Technology
● Ipad and mobile
check-in/out process
● In-mirror television
● Keyless room entry
● Voice activated room
assistance
Target Market
● Ages 25-42
● couples/groups
● Leisure travel
● Higher than national median salary
● East Coast, bigger cities
● lively
Marketing
● Instagram
● Twitter
● Facebook
● snapchat
Marketing
● Airplanes, metros
● flyers/brochures
● Restaurants &
Local businesses
Conclusion
We hope to see you soon!

Questions?
Citations - APA
● New Orleans Sets New Record for Visitor Spending in 2015. (n.d.). Retrieved April 14, 2017, from
http://www.neworleanscvb.com/articles/index.cfm?action=view&articleID=9929&menuID=1602
● 15 Top-Rated Tourist Attractions & Things to Do in New Orleans | PlanetWare. (n.d.). Retrieved
April 14, 2017, from http://www.planetware.com/tourist-attractions-/new-orleans-us-la-no.htm
● Tamburrelli, A. (n.d.). Types of rooms, amenities and furniture in 3, 4 and 5 star hotels. Retrieved
April 14, 2017, from
http://www.academia.edu/3684990/Types_of_rooms_amenities_and_furniture_in_3_4_and_5_star_h
otels
● Best Time To Visit New Orleans. (2016, March 14). Retrieved April 14, 2017, from
http://www.bestneworleanshotels.com/travel-tips/best-time-to-visit-new-orleans.html
● 4 Star Hotel Requirements. (n.d.). Retrieved April 14, 2017, from
http://traveltips.usatoday.com/4-star-hotel-requirements-20482.html
● What is the Difference Between a 4-Star & a 5-Star Hotel? (n.d.). Retrieved April 14, 2017, from
http://traveltips.usatoday.com/difference-between-4star-5star-hotel-100879.html