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Tourism Internal Assessment

Name:Roshea R. Masters
School:St.Hugh’s High School
Territory: Jamaica
Candidate #:
Centre #:
Year of Examination: 2016
Acknowledgement

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Table of Contents

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Executive Summary

Jamaica Union of Travellers Association (JUTA) tours is a very popular transportation

service which provides a wide range of transport modes such as cars, minivans, limousines and

also trucks to locals as well as international clients. The organization is located at 49 Lady

Musgrave Road, Kingston but other branches are located island wide such as in Montego Bay,

Falmouth, Ochio Rios, Portland and also Manchester. It was established in 1973 and is owned

and operated by an association of member organizations. The Mission Statement of JUTA is

“Everything Transportation,” this means that they provide all types of transportation. JUTA aims

to provide excellent transportation services island wide. The physical environment of the

business coexists positively within the environment and does not necessarily degrade the air,

water systems or other natural systems. The organization has made links with the Events and

Conferences sector over the years.

It is the researcher’s intention to highlight the strategies that may be employed to deal

with issues related to sustainability as well as to provide recommendations for dealing with such

issues.

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Description/Profile of the Business

JUTA, located at 49 Lady Musgrave Road in the urban area of Kingston Jamaica,

surrounded by other business places and complexes, is owned by an association made up of over

300 member organizations. The Kingston branch of the business currently employs 9 staff

members which includes 1 secretary, 1 treasurer, 1 secretary, 1 company secretary, 3 accountants

and 3 persons in the sales department. The business offers a range of transport to clients to take

them around the island. The clients who mainly utilize the services are both local and

internationals seeking transport from place to place. Clients who use JUTA services include

organizations and companies, churches and also schools for trips. The organization assists the

members of the community by providing jobs for them. The organization employs both locals

and international people to work with them, international people are hired mainly because of the

language barrier which may arise when dealing with international clients. Tell how they practice

sustainability.

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Methodology

In order to carry out this research, various methods of data collection were used. These

methods included observation and an interview.

Interview is the verbal conversation between two people with the objective of collecting

relevant information for the purpose of research. The reason the researcher chose to use

interview as a data-gathering tool is due to the fact that it provides a more hands on feel than

questionnaire because you can see the person’s face when they’re responding. Advantages of

using interviews include, In depth analysis, through planed interviews detailed information can

be collected which enables proper analysis of a problem. Also, It is time saving, Interview can

help to save time to select the best suitable candidate. Within a very short time communication

can be accomplished with the interview. A telephone interview was conducted with the president

of the organization along with a face-to-face interview.

The term observation can be defined as the action or process of closely observing or monitoring

something or someone. The observation at the organization was carried out over a one-day

period, which was the day the interview was carried out. This method was chosen to use as a data

collection method because of the fact that more honest responses can be received when a person

does not know that they are being observed. Advantages of using observation include the fact

that Data collected is very accurate in nature and also very reliable, also observation Helps in

understanding verbal responses more efficiently. One limitation in using the telephone interview

method was the fact that the respondent was speaking too fast and the researcher was not able to

fully understand what was being said and also the researcher was not able to record all the

information.

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The researcher also encountered overall problems in carrying out the research. These

problems included the fact that the researcher did not get to visit the site on the set date as a

result of the examinations which took place in January. Also, another problem encountered in

carrying out the research was the 2016 General Election which caused the president of the

organization to be very busy due to the fact that the organization were busy providing vehicles so

there was no member of the organization readily available to speak to and conduct the interview

with.

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Identification and description of inter-sectoral linkages

The term linkage refers to the usage of other sectors at the destination, which stimulates

the economy as a whole and creates synergy effects between different sectors of the economy.

Over the years JUTA has managed to form linkages with various sectors such as the Food and

Beverage sector, Events and Conferences sector and also The Attractions sector.

As it relates to the Food and Beverage sector, tour operators often times transport locals

and visitors to local eateries for example, Gloria’s, a famous sea food restaurant located at Port

Royal, is a famous recommendation when visitors ask for a nice place to get sea food.

As mentioned, JUTA also makes links with the Events and Conferences sector. The most

recent link with this sector occurred when JUTA was asked to provide 547 vehicles for the

February 25, 2016 General Elections. JUTA also caters for school field trips, church trips and

funerals as well as government conferences, where they provide shuttle services to and from

these events.

JUTA tours is one of the island’s premiere transport operators that provides reliable

transport services to all. As it relates to JUTA’s link with the attraction sector, JUTA provides

comfortable, efficient services to both locals and visitors to the island’s top attractions such as

Mystic Mountains, Dunn’s River Falls, Chukka Adventure Park and others. The reason the

Attractions sector links with JUTA is due to the fact that they are able to provide strong vehicles,

which can withstand all types of terrains.

Linkages are important because they insert reason.

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Assessment of environmental and social impacts created by the
business

Not only does JUTA benefit communities by providing employment for the members, but

also, impacts socially and environmentally. Social impacts are created by JUTA in the form of

sponsorships and giving back to communities and its people. Recently JUTA sponsored a

wedding free of cost and being the official transport for that wedding. They also sponsor schools

and provide official transport for their field trips. JUTA has been helpingchildren in a major way

by putting on school kid’s promotions when it is back to school time where they give children

free school items. As it relates to the environmental impacts, JUTA uses the recommended oil to

fuel all vehicles, diesel, which is said to be better for the environment. Also, in order to keep

people from littering the environment, signs are placed on buses and other vehicles instructing

people of how to properly dispose of their garbage. Also the company ensures that cans are

attached to all vehicles to promote proper garbage disposal.

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Recommendations

After careful observation, the researcher would like to make a few recommendations as it

relates to fixing the problem. One recommendation the researcher would like to make is that the

organization starts to recycle.

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Conclusion

In conclusion,

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Bibliography

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