‫מרץ ‪2007‬‬

Vision

To become the leaders in development

of “AirportCity” business parks in
emerging countries throughout Eastern
Europe

2007 ‫מרץ‬
 Management experience

Motti Kirschenbaum – General Manager

• Proficiency in business development of real-estate projects
• Initiated and lead the ‘Airport City Tel-Aviv’ initiative in the
capacity of chairman and general manager of the project
• Initiated and lead ‘Airport City Belgrade’ and acted as an active
chairman in Airport City d.o.o. Belgrade
• Currently completing the first complex which is to be the first in a
chain of a 300 Million $ luxury Senior Citizen’s Residences
conceived and developed by Mr Kirschenbaum
• Founder and chairman of “FareChase” that was sold to Yahoo!
• Mr. Kirschenbaum holds a B.Sc. in Accounting and Economics from
Tel-Aviv University

2007 ‫מרץ‬
 Directors

Yair Seroussi – Representative of Morgan

Stanley in Israel since 1995. Served as a
member in the board of directors of many
public companies including “Bank Hapoalim”.

Joseph Steinman – Managing Director of “Diur

B.P” (the real-estate arm of “Bank
Hapoalim”). Participated in real-estate
transactions throughout the world that
amounted to more than 10 Billions US$.

2007 ‫מרץ‬
 Shareholders

Motti Kirschenbaum 30%

Discount Bank 14%
Jacob Weinstein (The previous owner of Afikim funds) 14%
Round Point Ltd. (Controlled by Socie’te’ Generale) 10.5%
Igal Schermeister (Hashmira Group) 9.5%
Others 22%

2007 ‫מרץ‬
 Business park characteristics (1)

¾Land size – 20 hectares per Business Park.

¾Constructed area – 150,000 sqm total built area
¾Multi-use development to include the following specific
applications:

¾Office space
¾Logistics
¾Commercial
¾Showrooms
¾Hotel

2007 ‫מרץ‬
 Business park characteristics (2)

¾Unique characteristics include:

¾Easy accessibility to/from city center (up to a maximum of 25

minutes by car)
¾A wide range of value added Amenities
¾Vast, high quality parking facilities
¾Landscaped surroundings
¾High bandwidth telecommunications

2007 ‫מרץ‬
 Key Advantages
• Added Value – The establishment of a Business Park creates
enormous added value for the land, as an unfamiliar location
becomes a busy business centre
• High Demand – International tenants are searching for a
secured, centrally maintained and managed business
environment, all of which are currently in short supply in the
designated locations
• Risk Control – Building in stages reduce the Project’s risks and
enables construction rate control according to market demands
• Economics of Scale – Enables high standard building and
provide state of the art computer and communication networks
• Flexibility – The Project offers its tenants the option to
gradually increase the rent area in an adjacent location
• Project Character Change – The fact that the project is
designed as separate buildings enables the developers to make
changes according to market demand (i.e. standard and usage)

2007 ‫מרץ‬
 Previous Development Experience
• AirportCity Tel Aviv
• Land size – 76 hectares
• Total building rights – 450,000 sqm
• Office space, logistics, commercial and convention center
• Total projected investment – USD 400M

• AirportCity Belgrade
• Land size – 14 hectares
• Constructed area – 140,000 sqm
• Office space and hotel
• Total investment – USD 140M

2007 ‫מרץ‬