ECN520M (Business Economics)

Microeconomics Project
Application of Demand, Supply & Elasticity, Market structures

I. Objectives
A. To apply Microeconomic concepts and tools in analyzing the firm/industry
supply and demand. The case study will also include use of elasticity and
the market characteristics in the analysis; and
B. To hone the student’s analytical and presentation skills.

II. Weight
This Project will account for 20% of your final grade.

III. Activities and Deadlines

A. This case study presentation will be accomplished in groups of three (3).

The groups will be formed today.

B. Each group must choose a firm or industry in which at least one of the
members has deep knowledge and data would be available.

C. A hardcopy of the Powerpoint Presentation will be submitted on the day of

presentation. Non-submission will mean a rating of zero (0) for Criterion
#4 below.

D. Power point presentations will be held on 25/26 June 2018.

IV. Evaluation Criteria

CRITERIA Weight

1. Correct application of as many

supply, demand and elasticities
concepts 45%
2. Understanding of firm/industry
being reported 25%
3. Engaging, interesting presentation
format and ppt 25%
4. Submitted powerpoint presentation
5%

Total 100%