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SEPTEMBER

15, 2016












DEEP DIVE:

1) The business wearables segment will grow even faster
than the already-high-growth wearables market in the
coming years, according to market-measurement firm

BUSINESS Gartner. The total number of wearables shipped


worldwide is forecast to grow by a compound annual
growth rate (CAGR) of 17.9% between 2015 and 2017,
WEARABLES: according to Gartner. But the number of business-use
wearables shipped is forecast to grow by a CAGR of

A HIGH GROWTH 75.1% between 2015 and 2021, based on our analysis of
Tractica data.

SEGMENT IN A 2) The global enterprise wearables market value is


expected to grow from $198.5 million in 2015 to $12.7
billion in 2021, and the number of units shipped will

FAST-EXPANDING climb from 2.3 million to 66.4 million, according to


market-intelligence firm Tractica.

MARKET 3) The use of smart glasses in work environments is


expected to grow faster than any other category in the
coming years. Underpinning this will be Google’s planned
relaunch of its Google Glass product with a focus on
business use.
4) Consumers are more willing to adopt wearable
DEBORA H W EINSWIG technology if an institution pays for the device, noted
professional services company PwC. But, multiple
M a n a g i n g Di re c to r ,
F u n g G l o b al R e t ai l & T e c h n ol o g y surveys find consumers have concerns over privacy if
d e b or a h w e i n s w i g @ f u n g 1 9 37 . c o m their employers start deploying wearable technology.
U S : 64 6 . 8 3 9. 7 0 1 7
H K : 85 2 . 61 1 9 . 1 7 79
C N : 8 6 . 1 86 . 1 4 2 0 . 30 1 6

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 1
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

TABLE OF CONTENTS
INTRODUCTION: ENTERPRISE WEARABLES MARKET SET TO BOOM ...................................................... 3
ENTERPRISE WEARABLES MARKET GROWING FASTER THAN TOTAL WEARABLES MARKET ................... 3
BUSINESS APPLICATIONS THAT DRIVE WEARABLE TECHNOLOGY ................................................................................ 4

SMART WATCHES MOST USED ENTERPRISE WEARABLES .......................................................................................... 5

INDUSTRY CASE STUDIES ..................................................................................................................... 7


GOOGLE’S ENTERPRISE WEARABLE PROJECTS ........................................................................................................ 8

CORPORATE WELLNESS PROGRAMS AND WEARABLE TECHNOLOGY ............................................................................ 9

ENTERPRISE APP USE CASES FOR WEARABLES ...................................................................................................... 10

CONSUMERS STILL HAVE MIXED RESPONSES TO ENTERPRISE WEARABLES ......................................... 10


CONSUMERS PREFER AN INSTITUTION TO PAY FOR EXPENSIVE WEARABLES ............................................................... 11
KEY TAKEAWAYS: MUCH POTENTIAL FOR WORK WEARABLES ........................................................... 12


DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 2
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

INTRODUCTION: ENTERPRISE WEARABLES MARKET SET TO BOOM


Wearable technology, such as the Apple Watch, the Fitbit fitness band and
There is a whole world of wearable
Google Glass, is popularly seen as adding an extra layer of convenience in
business use in which technology
consumers’ lives. But there is a whole world of wearable business use in
improves productivity, adds to
which this technology improves productivity, adds to employee safety or
employee safety or improves
improves customer service. In this report we look at the use of wearables in
customer service.
industry.
This report complements our recently published major overview, The
Wearables Report 2016: Reviewing a Fast-Changing Market. Wearables are
technology worn on the body, often divided into three categories based on
the part of the body on which they are worn: head (e.g., smart glasses and
helmets), body (e.g., clothing and body cameras) and wrist (e.g., smart
watches and activity trackers).
This report focuses on the following themes:
• The significant growth expected for business, or “enterprise,”
wearables. The enterprise wearables market is expected to outpace
total wearables market growth.
• Types of firms that have been early adopters of wearable technology.
Companies in field services and manufacturing are among the early
adopters that use enterprise wearables, and usage across industries is
growing.
• The privacy and security concerns of users or potential users. Although
many consumers are willing to use wearable technology provided by
their company and believe it could boost productivity, many have
concerns it might invade their privacy.
• The different functions of enterprise wearables. Depending on the
industry, wearables can be used to scan and track products, as a fatigue
management tool, for hands-free audio-and video-recording, and as
part of corporate wellness programs.


ENTERPRISE WEARABLES MARKET GROWING FASTER THAN TOTAL
WEARABLES MARKET
First, we take a look at the scale and growth prospects of the overall
wearables market and the industrial wearables segment.
Market-measurement firm Gartner estimates the number of wearables
shipped worldwide is forecast to grow from 232 million in 2015 to 323
million by 2017. This represents a CAGR of 17.9% and includes consumer
wearables and enterprise wearables. Starting from a low base, the
enterprise wearables segment is expected to grow faster than the total
wearables market, with a CAGR in unit sales of 75.1% between 2015 and
2021.
Market-intelligence firm Tractica estimates global revenue for enterprise
wearable devices will grow from $198.45 million in 2015 to $12.68 billion in
2021. During the same period, Tractica expects enterprise wearables
shipments to grow from 2.3 million units to 66.4 million.

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 3
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

Figure 1. Global Enterprise Wearables Units Shipped (Mil.; Left Axis) and Revenue
(US$ Bil.; Right Axis), 2015 & 2021E

Enterprise is the biggest platform 70 66.4 14


for augmented reality and
wearable device applications. 60 Shipments Revenue 12.68 12

50 Shipments CAGR = 75.1% 10


Revenue CAGR = 99.9%
40 8

30 6

20 4

10 2
2.3
0 0.20 0
2015 2021E

Source: Tractica/Fung Global Retail & Technology


Business Applications That Drive Wearable Technology
According to technology market research company Beecham Research,
enterprise is the biggest platform for augmented reality (AR) and wearable
device applications. The company identified healthcare, logistics,
manufacturing and retail as some of the most dynamic markets for
wearables. Below, we list by sector some functions and products for
enterprise wearables.

Figure 2. Enterprise Wearables Examples by Selected Sectors

Sector Funcion Product

• Manufacturing/ Field Services • Head-up Display Dialogue / • Smart Glasses / Helmet


Remote Tech Support
• Warehouse/ Logisics • Stock Scanner
• Stock Management
• Medical/ Healthcare • Smart Glasses
• AR Used in Surgery
• Security / Safety / Military • Body Camera
• Hands-free Video Recording
• Corporate Wellness Programs • Lifestyle Tracker Band
• Sleep/Diet/Moion Tracking
• Retail • Earwear
• Instant Knowledge Share
• Hospitality • Event Ticket / Payment Band
• Event Tickets

Source: Beecham Research/Tractica/Fung Global Retail & Technology

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 4
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

Professional services company PwC said wearable technology already


impacts companies in manufacturing and field service industries. Workers
who deal with machines, and manage the installation and repair of systems
or equipment, often work in remote locations and typically need to stop
what they are doing in order to get instructions or guidance from
supervisors. When they use wearables, workers’ concentration and
progress is undisturbed.


Smart Watches Most Used Enterprise Wearables
Fully 87% of industrial IT decision-
makers believe wearable
We now look at which type of wearables are most commonly used in
technology will have a significant
business environments. First, we will take a look at industrial wearables,
impact across their industry by including devices used in manufacturing and field services.
2020.
Fully 93% of industrial Information Technology (IT) and business decision-
makers in the US evaluated or used wearables in June 2015, according to a
survey by smart device software provider APX Labs. Many of these decision-
makers believe wearable enterprise devices will be commonly used in the
coming years. Indeed, fully 87% of industrial IT decision-makers believe
wearable technology will have a significant impact across their industry by
2020.
APX Labs noted smart watches and activity trackers were the most
commonly used industrial enterprise wearables in 2015, but the use of
smart glasses in work environments is growing the fastest. Google is set to
re-launch its Google Glass product with a focus on business use, which is
likely to bolster enterprise use of smart glasses.

Figure 3. Proportion of US Industrial Organizations that Used or Evaluated


Wearables, by Type, June 2015

Smart Watches 61%

Acivity Trackers 60%

Indoor Locaion Sensors/Beacons 52%

Wearable Mobile Cameras 48%

Smart Glasses 42%


Survey of 201 US industrial enterprise sector decision-makers.


Source: APX Labs

The findings charted in Figure 3 may not reflect the enterprise wearables
trends across different sectors, because industrial manufacturing and field
service industries likely lead other sectors in implementing wearable
technologies.

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 5
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

According to a survey of US business professionals by cloud services


company Salesforce, among, “early adopters,” those who were at the time
using, piloting or planning to implement wearable technology in the
enterprise, nearly half expect smart watches to have the biggest impact on
their enterprise.

Figure 4. Expected US Impact and Adoption Rate of Enterprise Wearables Among


Wearable-Technology Adopters, February 2015

49%
Among “early adopters,” nearly Smart Watches
40%
half said smart watches have the
biggest impact on their enterprise. 37%
Digital Badges or Lanyards
25%

36%
Smart Glasses
26%

33%
Fitness Bands
21%

33%
Smart Camera
19%

32%
Next-Generaion Earbuds or Headsets
20%

21%
Embedded Apparel or Accessories
7%

20%
Other Wrist-Based Devices
8%

18%
Other Clip-On Devices
7%

14%
Other Headgear
6%

Percent Forecasing Biggest Impact on the Enterprise


Percent Anicipaing Quickest Adopion Rate

Online survey of 500 full-time business professionals in the US, who were using or
planning to implement wearable technology.
Source: Salesforce

Data from other firms confirm the growing scale of wearables business use.
According to market-measurement firm Gartner, growth in fitness
wearables is partly driven by wellness programs in the US. The company
also estimates the enterprise use for head-mounted displays (HMD) will
grow in the coming years, with a forecast 26% of HMDs in 2018 designed for
enterprise use. Gartner notes enterprise HMDs originated as expensive
military projects, but the market is now emerging and HMDs are used
across many industries, and new products have come to market such as
Microsoft HoloLens.

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 6
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016


Source: Microsoft

INDUSTRY CASE STUDIES


Below, we explore case studies of wearable technologies designed
especially for business use. Commercial prices were not available for the
majority of wearables; often the price per unit depends on who buys the
product and how many units they buy.
A theme that runs through a number of the case studies below is industrial
safety. Several devices featured focus on the issue of fatigue in the
workplace.
Caterpillar, a manufacturer of construction and mining equipment, worked
with Fatigue Science to develop a fatigue risk management system called
Cat Smartband. Management can monitor employees’ sleep and wake
periods with the system and, if their effectiveness score is low, the
employee is considered to be fatigue impaired. Cat Smartband is part of
Caterpillar’s comprehensive fatigue risk management solution.
Daqri Smart Helmet is an augmented reality device which can be used for
data visualization and control connections that link to critical real-time
information. Clients for the smart helmet include companies from the
manufacturing, automation, transportation, utilities, and oil and gas sectors.
The company has partnered with companies such as Intel, Autodesk and
Topcon to develop augmented reality hardware and software solutions.
UK-based smart-wearable company Fhoss Technology manufactures and
supplies light emitting work safety-wear. Their clients include companies
from the railway, construction and oil industries. According to the company,
users of Fhoss smart wearable technology may be entitled to reduced
insurance premiums.
Microsoft HoloLens is a mixed reality tool that combines augmented reality
and virtual reality. Users can blend 3D holographic content into their
physical world with the HoloLens head-mounted display. As of August 11,
2016, Microsoft HoloLens Development Edition was available to developers
only, for $3,000.

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 7
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

Human performance improvement company Fatigue Science’s Readiband is


a tool to track and prevent fatigue in the workplace. Readiband uses the
SAFTE (Sleep, Activity, Fatigue, and Task Effectiveness) model, which was
developed by the US Army and validated by the US Department of
Transportation. Readiband is used by professional sports teams and in
construction, mining, transport and other heavy industries.
Developed to monitor and detect drivers’ fatigue in working environments,
SmartCap, is produced by an Australian smart-wear company The headwear
cap is fitted with a sophisticated sensor that can read brainwaves to
determine an individual’s fatigue (alertness/drowsiness) level. SmartCap is
used mainly in mining and trucking sectors, but the company also provides
smart headwear for commercial use.

US-based Theatro’s voice-controlled enterprise wearables allow hands-free


communication among retail and warehouse employees. With the voice-
controlled device, employees have real-time access to inventory via in-store
wi-fi, while they are they are serving customers. The small, 1.5 ounce
wearable also gives management access to analytics on employee
performance.

Genetec’s Vidcie body wearable cameras deliver on-demand, hands-free


video. Vidcie cameras are used by security teams when planned or
unexpected events go beyond the sight of fixed surveillance perimeters. The
company’s clients include airports, manufacturing sites, sports stadiums and
retailers.

Vievu body-worn cameras, created by law enforcement company The


Safariland Group, allows users to record hands-free video and audio. Vievu
products are built for law enforcement and military use. The company’s
clients include police departments and other safety, military and
professional authorities.
Vuzix smart glasses are a wearable computer with a monocular display and
recording features. The glasses can plan routes with AR, provide access to
online data and link to the user’s phone. Clients include companies in
warehouse logistics, field services and manufacturing. According to the
company, Vuzix M100 glasses are the world’s first commercially available
smart glasses, with prices starting from $999.99.
Zebra Technologies’ products and services include printers, radio-frequency
identification (RFID) solutions, mobile computers, and scanners such as
hands-free ring scanners. Paired with a wearable mobile computer on the
employee’s arm, the device can zoom in on barcodes from as far away as 15
feet. The ring scanner assists employees in warehouses, distribution centers
and retail stores. The company is headquartered in the US.

Google’s Enterprise Wearable Projects
Google is turning its attention to enterprise wearables through its Google
Glass product and joint venture with Levi’s.
According to Tractica, companies such as General Motors, BMW, DHL,
Boeing and Tesco tested Google Glasses for enterprise use. Google stopped

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 8
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

selling its Google Glass eyewear in 2015, but insisted they will continue to
develop additional versions of smart glasses. According to wearable
technology website, Wareable, Google’s next smart glasses will be called
“Google Glass Enterprise Edition,” and is targeted for enterprise use. As of
July 2016, Google has not officially revealed details of the product and its
functions.
We think Google Glass stands a better chance in the enterprise space than
We think Google Glass stands a
in the consumer segment. Business users are more likely to need immediate
better chance in the enterprise access to the information these glasses provide; and we expect less concern
space than in the consumer over personal appearance when these kinds of glasses are used in a
segment. It is more acceptable to business environment. It is more acceptable to look a little “goofy” if there
look a little “goofy” if there is a is a business reason behind it.
business reason behind it.
In our overview, “The Wearables Report 2016: Reviewing a Fast-Changing
Market,” we discussed Project Jacquard, a partnership between Google and
Levi’s to develop connected clothing. In June 2016, Cintas Corporation
announced a partnership with Project Jacquard to develop textile
technology for enterprise use. Cintas supplies corporate products such as
uniforms and safety apparel. The initial focus of the initiative will be on
healthcare and safety applications.

Corporate Wellness Programs and Wearable Technology
Wearable technology designed specifically for business is not the only case
for enterprise use. A number of major employers are incorporating fitness
wearables into their corporate wellness programs.
British Petroleum (BP), is running a “BP Million Step Challenge” for its
employees in the US, which encourages them to stay active with a
complementary Fitbit activity tracker provided by the company. Participants
in the wellness program earn points by meeting step goals tracked on their
Fitbit device. In return, employees are eligible to receive contributions from
BP to their Health Savings Accounts.
According to Fitbit, in 2015, 2014 and 2013, less than 10% of the company’s
revenue were derived from their corporate wellness offerings. The company
believes due to rising healthcare costs and employers’ growing interest in
keeping employees active, more enterprises will implement their corporate
wellness program. Fitbit’s Corporate Wellness program currently has more
than 1,000 customers, such as Barclays, Boston College and Godaddy.com.
Fitbit said failure to comply with health-related laws and regulations, such
as the Health Insurance Portability and Accountability Act of 1996 and the
Health Information Technology for Economic and Clinical Health Act in the
US, and EU Data Protection Directive, could adversely affect the firm’s
financial condition, operating results and brand. Fitbit and its corporate
wellness customers could be affected if there are changes in data collection
laws and regulations, and as a result could be subject to legal liabilities,
fines and negative publicity.
The Coca-Cola Company partnered with activity tracker, Misfit, in 2013 to
offer exclusive red activity trackers as a premium giveaway product as part
of My Coke Rewards loyalty program. The company also launched global
well-being initiatives for its employees, including a wellness program in
DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY
DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 9
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

which employees are offered a Misfit activity tracker. Incentives for


participants include discounts on future health insurance premiums.
Wearable technology and smart-home product manufacturer Misfit has
partnered with insurance and corporate well-being companies, including
Oscar Insurance Corporation and Springday. Users are often encouraged to
take part in wellness programs with financial incentives.

Enterprise App Use Cases for Wearables
Several wearables apps for business use have been developed, particularly
for smart watches such as Apple Watch. For example, with the use of
Microsoft PowerPoint Remote, users can control their presentations from
their Apple Watch (pictured below). Companies such as Salesforce have also
developed several business-use wearables apps for Apple Watch, including
analytics and sales notification software applications.


Source: Vivio


CONSUMERS STILL HAVE MIXED RESPONSES TO ENTERPRISE
WEARABLES
Research suggests these kinds of technologies can provide a significant
Productivity among employees in
benefit to business. According to 2014 research led by Dr. Chris Brauer at
the UK and US who wore a
Goldsmiths, University of London, productivity among employees in the UK
wearable technology device at
and US who wore a wearable technology device at work increased by 8.5%,
work increased by 8.5%, and their and their job satisfaction levels increased by 3.5%. Access to usually
job satisfaction levels increased by invisible data allowed participants to change their behavior. Dr. Bauer noted
3.5%. that “racing against oneself” helps improve performance.
Although many people are interested in wearable technology, a large
number have raised concerns over privacy and security. According to a PwC
survey in 2014, fully 82% of US consumers surveyed said they were
concerned wearable technology will invade their privacy.
More positively, PwC’s survey found a very substantial 77% of US
consumers surveyed thought wearables would make them more efficient or

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 10
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

productive. Far fewer, although a still sizable 42%, thought their company
should fund use of wearables.

Figure 5. US: Consumers’ Views on Wearable Technology, 2014

Wearable Technology Will Make Me


86%
More Vulnerable to Security Breaches

Wearable Technology Will Invade My


82%
Privacy and Security

Wearable Technology Makes Us More


Efficient/Producive Both at Home and at 77%
Work

I Expect My Workplace to Permit the Use


70%
of Wearable Technology

My Company Should Fund the Purchase


42%
of Wearable Technology

Survey of 1,000 consumers in the US.


Source: PwC

Research elsewhere has also shown widespread concern about privacy


invasion by enterprise wearables. According to market research firm
Vanson Bourne, nearly six out of ten respondents of 1,000 UK consumers
interviewed were worried that wearable technology makes it easier for
companies to spy on them. Additionally, 34% of respondents were worried
about companies storing their personal information.
The issue of privacy was also raised by Goldsmith’s Dr. Brauer, who
highlighted how wearable technology can be seen as an intrusive
surveillance tool rather than simply a means of improving productivity and
performance.

Consumers Prefer an Institution To Pay for Expensive Wearables
Consumers are much more likely to adopt wearable technology if their
Consumers are much more likely to
employer pays for it. PwC conducted a survey that asked US consumers if
adopt wearable technology if their
they would be willing to spend $100 on different types of wearable
employer pays for it.
technology, and asked them if they would be willing to adopt those
technologies if an “institution” pays for them. The results show a minority
of consumers would pay $100 for a smart watch, a fitness band or smart
glasses—but a majority would use each of these types of wearables if an
institution pays for it.
PwC also found 85% of consumers surveyed would not be willing to buy a
smart watch, fitness band or smart glasses at a price point of $300 or more.


DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 11
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016

Figure 6. US: Consumers’ Willingness to Adopt Technology if an Institution Pays for


It vs. Their Willingness to Spend $100 for It, 2014

72%
63%

51%
42%
38%

27%

Smart Watch Fitness Band Smart Glasses


Willing to Use if Insituion Pays for It Willing to Pay $100 for It

Survey of 1,000 consumers in the US.


Source: PwC

Consumers showed the greatest interest in buying a smart watch compared


to a fitness band or smart glasses, whether the consumer or an employer
pays for it. This reflects the overall greater popularity of wrist wearables,
the most preferred type of wearables in the US and Europe, according to a
2014 survey by Forrester.


KEY TAKEAWAYS: MUCH POTENTIAL FOR WORK WEARABLES
Although the enterprise wearables market is still rather small, the category
Among wearables designed for
is growing at a pace almost five times that of the total wearables market.
business, safety, and especially
Companies in manufacturing and field service industries are the most active
fatigue monitoring, is a prominent
wearables users. In the coming years, we expect companies across a variety
theme. of sectors to start using wearables as tools to enhance the quality of work
and to improve employees’ wellbeing.
“Regular” wearables such as Apple Watches and Fitbits are being deployed
by businesses. Corporate wellbeing programs are adopting activity trackers
to potentially offer benefits to both employer and employees.
Perhaps most significant is the new generation of wearable technology
designed specifically for enterprise use. Among wearables designed for
business, safety, and especially fatigue monitoring, is a prominent theme.
Reflecting the growth of this segment, Google is among those piling into
enterprise wearables; the company may not have seen much success with
its first edition of Google Glass, but its Enterprise Edition glasses will tap a
growing market in which utility is more important than appearance.
However, barriers still exist. The cost of such technology is not the only
hurdle; surveys show many consumers are worried about the possible
impact to their privacy if their employers gather more data on them.
Businesses will need to reassure staff the benefit is mutual.

DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 12
Copyright © 2016 The Fung Group. All rights reserved.


SEPTEMBER 15, 2016


Deborah Weinswig, CPA
Managing Director
Fung Global Retail & Technology
New York: 917.655.6790
Hong Kong: 852.6119.1779
China: 86.186.1420.3016
deborahweinswig@fung1937.com

Janne Eho
Research Assistant

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DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY


DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 13
Copyright © 2016 The Fung Group. All rights reserved.

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