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15, 2016
DEEP DIVE:
1) The business wearables segment will grow even faster
than the already-high-growth wearables market in the
coming years, according to market-measurement firm
A HIGH GROWTH 75.1% between 2015 and 2021, based on our analysis of
Tractica data.
TABLE OF CONTENTS
INTRODUCTION: ENTERPRISE WEARABLES MARKET SET TO BOOM ...................................................... 3
ENTERPRISE WEARABLES MARKET GROWING FASTER THAN TOTAL WEARABLES MARKET ................... 3
BUSINESS APPLICATIONS THAT DRIVE WEARABLE TECHNOLOGY ................................................................................ 4
ENTERPRISE WEARABLES MARKET GROWING FASTER THAN TOTAL
WEARABLES MARKET
First, we take a look at the scale and growth prospects of the overall
wearables market and the industrial wearables segment.
Market-measurement firm Gartner estimates the number of wearables
shipped worldwide is forecast to grow from 232 million in 2015 to 323
million by 2017. This represents a CAGR of 17.9% and includes consumer
wearables and enterprise wearables. Starting from a low base, the
enterprise wearables segment is expected to grow faster than the total
wearables market, with a CAGR in unit sales of 75.1% between 2015 and
2021.
Market-intelligence firm Tractica estimates global revenue for enterprise
wearable devices will grow from $198.45 million in 2015 to $12.68 billion in
2021. During the same period, Tractica expects enterprise wearables
shipments to grow from 2.3 million units to 66.4 million.
Figure 1. Global Enterprise Wearables Units Shipped (Mil.; Left Axis) and Revenue
(US$ Bil.; Right Axis), 2015 & 2021E
20 4
10 2
2.3
0 0.20 0
2015 2021E
Source: Tractica/Fung Global Retail & Technology
Business Applications That Drive Wearable Technology
According to technology market research company Beecham Research,
enterprise is the biggest platform for augmented reality (AR) and wearable
device applications. The company identified healthcare, logistics,
manufacturing and retail as some of the most dynamic markets for
wearables. Below, we list by sector some functions and products for
enterprise wearables.
Smart Watches Most Used Enterprise Wearables
Fully 87% of industrial IT decision-
makers believe wearable
We now look at which type of wearables are most commonly used in
technology will have a significant
business environments. First, we will take a look at industrial wearables,
impact across their industry by including devices used in manufacturing and field services.
2020.
Fully 93% of industrial Information Technology (IT) and business decision-
makers in the US evaluated or used wearables in June 2015, according to a
survey by smart device software provider APX Labs. Many of these decision-
makers believe wearable enterprise devices will be commonly used in the
coming years. Indeed, fully 87% of industrial IT decision-makers believe
wearable technology will have a significant impact across their industry by
2020.
APX Labs noted smart watches and activity trackers were the most
commonly used industrial enterprise wearables in 2015, but the use of
smart glasses in work environments is growing the fastest. Google is set to
re-launch its Google Glass product with a focus on business use, which is
likely to bolster enterprise use of smart glasses.
49%
Among “early adopters,” nearly Smart Watches
40%
half said smart watches have the
biggest impact on their enterprise. 37%
Digital Badges or Lanyards
25%
36%
Smart Glasses
26%
33%
Fitness Bands
21%
33%
Smart Camera
19%
32%
Next-Generaion Earbuds or Headsets
20%
21%
Embedded Apparel or Accessories
7%
20%
Other Wrist-Based Devices
8%
18%
Other Clip-On Devices
7%
14%
Other Headgear
6%
Online survey of 500 full-time business professionals in the US, who were using or
planning to implement wearable technology.
Source: Salesforce
Data from other firms confirm the growing scale of wearables business use.
According to market-measurement firm Gartner, growth in fitness
wearables is partly driven by wellness programs in the US. The company
also estimates the enterprise use for head-mounted displays (HMD) will
grow in the coming years, with a forecast 26% of HMDs in 2018 designed for
enterprise use. Gartner notes enterprise HMDs originated as expensive
military projects, but the market is now emerging and HMDs are used
across many industries, and new products have come to market such as
Microsoft HoloLens.
Source: Microsoft
selling its Google Glass eyewear in 2015, but insisted they will continue to
develop additional versions of smart glasses. According to wearable
technology website, Wareable, Google’s next smart glasses will be called
“Google Glass Enterprise Edition,” and is targeted for enterprise use. As of
July 2016, Google has not officially revealed details of the product and its
functions.
We think Google Glass stands a better chance in the enterprise space than
We think Google Glass stands a
in the consumer segment. Business users are more likely to need immediate
better chance in the enterprise access to the information these glasses provide; and we expect less concern
space than in the consumer over personal appearance when these kinds of glasses are used in a
segment. It is more acceptable to business environment. It is more acceptable to look a little “goofy” if there
look a little “goofy” if there is a is a business reason behind it.
business reason behind it.
In our overview, “The Wearables Report 2016: Reviewing a Fast-Changing
Market,” we discussed Project Jacquard, a partnership between Google and
Levi’s to develop connected clothing. In June 2016, Cintas Corporation
announced a partnership with Project Jacquard to develop textile
technology for enterprise use. Cintas supplies corporate products such as
uniforms and safety apparel. The initial focus of the initiative will be on
healthcare and safety applications.
Corporate Wellness Programs and Wearable Technology
Wearable technology designed specifically for business is not the only case
for enterprise use. A number of major employers are incorporating fitness
wearables into their corporate wellness programs.
British Petroleum (BP), is running a “BP Million Step Challenge” for its
employees in the US, which encourages them to stay active with a
complementary Fitbit activity tracker provided by the company. Participants
in the wellness program earn points by meeting step goals tracked on their
Fitbit device. In return, employees are eligible to receive contributions from
BP to their Health Savings Accounts.
According to Fitbit, in 2015, 2014 and 2013, less than 10% of the company’s
revenue were derived from their corporate wellness offerings. The company
believes due to rising healthcare costs and employers’ growing interest in
keeping employees active, more enterprises will implement their corporate
wellness program. Fitbit’s Corporate Wellness program currently has more
than 1,000 customers, such as Barclays, Boston College and Godaddy.com.
Fitbit said failure to comply with health-related laws and regulations, such
as the Health Insurance Portability and Accountability Act of 1996 and the
Health Information Technology for Economic and Clinical Health Act in the
US, and EU Data Protection Directive, could adversely affect the firm’s
financial condition, operating results and brand. Fitbit and its corporate
wellness customers could be affected if there are changes in data collection
laws and regulations, and as a result could be subject to legal liabilities,
fines and negative publicity.
The Coca-Cola Company partnered with activity tracker, Misfit, in 2013 to
offer exclusive red activity trackers as a premium giveaway product as part
of My Coke Rewards loyalty program. The company also launched global
well-being initiatives for its employees, including a wellness program in
DEBORAH WEINSWIG, MANAGING DIRECTOR, FUNG GLOBAL RETAIL & TECHNOLOGY
DEBORAHWEINSWIG@FUNG1937.COM US: 917.655.6790 HK: 852.6119.1779 CN: 86.186.1420.3016 9
Copyright © 2016 The Fung Group. All rights reserved.
SEPTEMBER 15, 2016
Source: Vivio
CONSUMERS STILL HAVE MIXED RESPONSES TO ENTERPRISE
WEARABLES
Research suggests these kinds of technologies can provide a significant
Productivity among employees in
benefit to business. According to 2014 research led by Dr. Chris Brauer at
the UK and US who wore a
Goldsmiths, University of London, productivity among employees in the UK
wearable technology device at
and US who wore a wearable technology device at work increased by 8.5%,
work increased by 8.5%, and their and their job satisfaction levels increased by 3.5%. Access to usually
job satisfaction levels increased by invisible data allowed participants to change their behavior. Dr. Bauer noted
3.5%. that “racing against oneself” helps improve performance.
Although many people are interested in wearable technology, a large
number have raised concerns over privacy and security. According to a PwC
survey in 2014, fully 82% of US consumers surveyed said they were
concerned wearable technology will invade their privacy.
More positively, PwC’s survey found a very substantial 77% of US
consumers surveyed thought wearables would make them more efficient or
productive. Far fewer, although a still sizable 42%, thought their company
should fund use of wearables.
72%
63%
51%
42%
38%
27%
KEY TAKEAWAYS: MUCH POTENTIAL FOR WORK WEARABLES
Although the enterprise wearables market is still rather small, the category
Among wearables designed for
is growing at a pace almost five times that of the total wearables market.
business, safety, and especially
Companies in manufacturing and field service industries are the most active
fatigue monitoring, is a prominent
wearables users. In the coming years, we expect companies across a variety
theme. of sectors to start using wearables as tools to enhance the quality of work
and to improve employees’ wellbeing.
“Regular” wearables such as Apple Watches and Fitbits are being deployed
by businesses. Corporate wellbeing programs are adopting activity trackers
to potentially offer benefits to both employer and employees.
Perhaps most significant is the new generation of wearable technology
designed specifically for enterprise use. Among wearables designed for
business, safety, and especially fatigue monitoring, is a prominent theme.
Reflecting the growth of this segment, Google is among those piling into
enterprise wearables; the company may not have seen much success with
its first edition of Google Glass, but its Enterprise Edition glasses will tap a
growing market in which utility is more important than appearance.
However, barriers still exist. The cost of such technology is not the only
hurdle; surveys show many consumers are worried about the possible
impact to their privacy if their employers gather more data on them.
Businesses will need to reassure staff the benefit is mutual.
Deborah Weinswig, CPA
Managing Director
Fung Global Retail & Technology
New York: 917.655.6790
Hong Kong: 852.6119.1779
China: 86.186.1420.3016
deborahweinswig@fung1937.com
Janne Eho
Research Assistant
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