Questionnaire on Cadbury Dairy milk

Please spend five minutes to answer the following questions. This study is for
academic purpose only. No information shall be disclosed anywhere.

1. Do you like to eat Cadbury Dairy milk?

[ ] Yes [ ] No
2. Do you prefer- Plain chocolate []
With nuts []
With fruit (Raisins) [ ]
With fruit n nut []
With mint []
With rice crunches [ ]
With caramel []
3. Do you think standard price of Dairy milk is fair?
[ ] Yes [ ] No
4. If there was a discount on Cadbury Dairy milk, you think you would be more
likely to buy it?
[ ] Yes [ ] No [ ] Maybe
5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis?
______________________________
6. Approximately, how many chocolate bars would you purchase in one week?
Less than 5 []
5-10 []
More than 10 [ ]
7. Have you ever tasted the new Cadbury Silk?
[ ] Yes [ ] No
8. When you think of Cadbury, which chocolate comes to your mind?
Dairy milk [ ]
Five star [ ]
Perk []
Nuttiest [ ]
Any other [ ]
9. Do you believe that chocolate is a luxury purchase or necessity?
_________________.
10. Can you give your favorite chocolate one adjective?
Yummy [ ]
Tasty [ ]
Crunchy [ ]
Other [ ]
11. On a scale of 1 to 5, 1 being not important and 5 being very important, when
purchasing chocolate, how important is following factors to you?
1 2 3 4 5
Price
Taste
Packaging
Availability
Brand
ambassador

12. On a scale of 1 to 5, how would you rate Cadbury Dairy milk on following
attributes?

1 2 3 4 5
Price
Taste
Packaging
Availability
Brand
ambassador

13. Do you think Cadbury Dairy milk is a commodity consumed by children only?
[ ] Yes [ ] No [ ] Maybe
14. According to you, which is the next most preferred chocolate after Cadbury
Dairy milk? _____________________________________.
15. Do you believe that now people have become more health conscious that the
need for chocolate has declined?
[ ] Yes [ ] No [ ] Maybe
16. Do you think sugar free Cadbury chocolates should be introduced to attract
health conscious people?
[ ] Yes [ ] No [ ] Maybe
 Personal Information
Age- ________
Gender - [ ] Male [ ] Female

MARKET SURVEY FOR CHOCOLATES QUESTIONNAIRE FOR CONSUMERS

Name : ____________________________________________

Gender : _____________

Age group :

16-20 yrs
21- 30 yrs

What do you normally prefer to eat as a sweet item ___________________________

Do you like chocolates?

Very much
Okay
Not much
Not at all

How many times you buy chocolates?

Once every day

2- 3 times a week
Once a week
On special occasions only
Others, please specify

What do chocolates signify to you?

________________________________________

Where do you normally buy chocolates from?

Your local kirana shops
Supermarkets like Big Bazaar

Rate your preferences in choice of chocolates on a scale of 1-5 (5 being highest rank)

Taste
Sweetness
Price
Calories
Brand of the chocolate
Packaging
Ingredients/ flavors

Which brand of chocolates you prefer?

Nestle
Cadbury’s
Amul
Foreign brands like Hershey’s
Any other, please specify _______________________________________________

Why do you prefer that particular brand?

__________________________________________________ ___________
__________________________________________________ ___________

Is there anything that you feel is lacking in your preferred brand of chocolates? If yes, please describe
__________________________________________________ ___________
__________________________________________________ ___________

Do you think that the present choices available in chocolates are costly? If yes, what will be your ideal
price range?

Would you prefer to switch to chocolates of another brand if it is cheaper than your preferred brand
without any change in quality & taste?
__________________________________________________
__________________________________________________ ______________________

Do continue eating chocolates of a company if it has some controversy in market or do you lose trust?

Yes
No

Does a Personality like AMITABH BACHHAN or RANI MUKHERJI or PREITY ZINTA influences your decision
of buying a particular brand of chocolate?
Yes
No
Not completely