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  • Design Thinking - Assignment 1

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    srinivas ceo
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    The document outlines the design criteria for a healthy snack targeted at millennial travelers. A student team was tasked with designing a snack that is small in size, around 50 grams, to fit in a shirt pocket. The snack aims to fulfill hunger and be crispy and tasty. It also needs to be packaged efficiently due to its small size. The overall design goal is to create a product for millennials aged 25-32 who travel often and experience stress and improper diet due to hunger.

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    design thinking criteria

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    The document outlines the design criteria for a healthy snack targeted at millennial travelers. A student team was tasked with designing a snack that is small in size, around 50 grams, to fit in a shirt pocket. The snack aims to fulfill hunger and be crispy and tasty. It also needs to be packaged efficiently due to its small size. The overall design goal is to create a product for millennials aged 25-32 who travel often and experience stress and improper diet due to hunger.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    67 views2 pages

    Design Thinking - Assignment 1

    Uploaded by

    srinivas ceo
    The document outlines the design criteria for a healthy snack targeted at millennial travelers. A student team was tasked with designing a snack that is small in size, around 50 grams, to fit in a shirt pocket. The snack aims to fulfill hunger and be crispy and tasty. It also needs to be packaged efficiently due to its small size. The overall design goal is to create a product for millennials aged 25-32 who travel often and experience stress and improper diet due to hunger.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 2

    SUBJECT: DESIGN THINKING & INNOVATION

    DESIGN CRITERIA : GREAT LAKES ARENA

    TEAM SAMUDRA GUPTA

    ROLLNO NAME

    PGFX19033 Ravindran G

    PGFX19040 Siddharth Sabari

    PGFX19045 N Srivats

    PGFX19054 Srinivasa Raghavan S


    DESIGN CRITERIA DESIGN A HEALTHY SNACK FOR MILLENNIALS (Considering Travel ,stress , hunger)

    DESIGN GOAL We have designed our product for people who travel a lot , who is also hungry & stressed
    Millennials (our target customer aged around 25- 32yrs) who are stressed , travel a lot having
    USER PERCEPTION improper diet (hungry)
    PHYSICAL
    ATTRIBUTES small size packed, 50 grams weigh(which can be put in upper shirt pocket)
    FUNCTIONAL
    ATTRIBUTES Crispy, Taste, Fulfilling customer hunger up to certain level.
    since the packaging is small , so tendencies of scales have to be very efficient and growth
    CONSTRAINTS efficient.

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