Q 1 Data

Q 1. I mostly depend on just one medium to get knowledge about any brand.
Percentage of Respondents
Sl.no Opinion Respondents
%
1 Yes 7 23
2 Sometimes 8 27
3 No 15 50
Total 30 100
Interpretation:
It is observed that 23% respondents mostly depend on one medium to get knowledge about any brand
while 50% of respondent sometimes depend one medium to get knowledge about any Brand.
From the above interpretation we can say that majority of customers does not depend on one medium to get
knowledge about any Brand.
Chart.1
Yes, 23%
No, 50%
Yes
Sometimes, 27%
Sometimes
No
Q2 Which source do you refer the most to get awareness of various brands ?
Sl.no Opinion Respondents Percentage of Respondents %

1 Print Ads 1 3
2 Television 8 27
Outdoor Media ( banner,
3 5 17
hoarding)
4 Online Media 16 53
Total 30 100
Interpretation:
3% respondents refer Print Ads to get awareness various brand while 27% refer television, 17 respondents
refer outdoor media ( banner, hoarding) and 53% respondents refer online media to get awareness to get
various brand.
From the above observation we can say that majority of customers refers online media to awareness about
various brand.
Chart.2
Print Ads , 3%
Print Ads
Television, 27%
Television
Online media, 53%
Outdoor media
(banner, hoarding), Outdoor media (banner,
16% hoarding)
Online media
Q3. Do you require much information to take purchase decision.
%
1 Yes 18 60
2 No 2 7
3 Sometimes 10 33
Total 30 100
Interpretation:
We can say that 60% respondents require much information to take purchase decision,7% respondents
doesn’t require much information while 33% respondents sometimes require information to take purchase
decision.
From the above observation we can say that 60% respondents require much information to take purchase
decision.
Chart.3
Sometimes, 33%
Yes, 60% Yes

No, 7%
No
Sometimes
Q4. I do not prefer to spend much of my time in purchase of any commodity.
%
1 Yes 16 53
2 No 10 33
3 Sometimes 4 14
Total 30 100
Interpretation:
It is observed that 53% respondents do not prefer to spend much time for purchasing any commodity,33%
respondents prefer to spend much time on purchasing any commodity, while 14 % respondents sometimes
prefer to spend much time while purchasing commodity.
From the above observation we can say that majority of customers do not prefer to spend much time in
purchasing any commodity
Chart.4
Sometimes, 14%
Yes, 53% Yes

No, 33%
No
Sometimes
Q 5. Are you knowledgeable about the use of internet ?
%
1 Yes 26 87
2 No 0 0
3 Somehow 4 13
Total 30 100
Interpretation:
It is observed that 87% respondents are knowledgeable about use of internet while 13% respondents
somehow knowledgeable about internet.
From the above observation we can say that majority of customers are knowledgeable about the use of
internet.
Chart.5
No13%
Yes
Yes, 87% No
Sometimes
Q6 What is your frequency of being online ?
%
1 Low 2 7
2 Medium 21 70
3 High 7 23
Total 30 100
Interpretation:
It is observed that 7% respondents have love frequency of being online, 70% of respondents have medium
frequency of being online while 23% respondent are highly online.
From the above observation we can say that majority of customers have medium frequency of being online.
Chart.6
Low, 7
medium, 23
Low
high, 70
medium
high
Q 7. What is your purchase for using internet the most ?
%
1 Social Network 5 17
Medium Sharing sites ( video,
2 photo, music sharing 6 20
&Gaming)
3 Online Shopping 3 10
4 All of the above 16 53
Total 30 100
Interpretation: It is observed that 17% respondents use internet for social media, 20% respondents use
internet for share photos videos and images, 10% respondents use internet for online shopping purpose and
53% respondents use internet for all of the above.
From the above observation we can say that majority of respondents use internet for all of the above
purpose.
Chart.7
16% 17%
10%
20%
Q8. Companies should use online activities in their marketing efforts ?
Percentage of
Sl.no Opinion Respondents Respondents
%
1 Yes 22 73
2 No 0 0
3 Sometimes 8 27
Total 30 100
Interpretation:
It is observed that 73% respondents think that companies should always use online activities in their
marketing eddorts,27% respondents think that sometimes companies should use online activities in their
marketing efforts.
From the above observation we can say that majority of respondents think that companies should always use
online activities in their marketing efforts
Chart.8
Sometimes, 27
Yes
Yes, 73
No
Sometimes
Q9. What benefits does online marketing offer over the traditional marketing ?
Percentage Of Respondents
%
Wide Range of
1 9 30
Information
2 Low Cost 4 13
3 Ease of Shopping 6 20
4 Time S 11 37
Total 30 100
Interpretation:
It is observed that 30% respondents think that providing wide range of information is benefit of online
marketing over traditional marketing, 13% respondents think that low cost is one of the benefit of online
marketing over traditional marketing, 20 % respondents easy of shopping is benefit which online marketing
offer over traditional marketing , 37%respondents think that time saving is benefit which online marketing
offer over traditional marketing.
From the above observation we can say that majority of respondents think that time saving is benefit which
online marketing offer over traditional marketing.
Chart.9
30%
13%
20%
37%
Q10 Do you prefer online advertising as it is SAFEST to use.
%
1 Yes 12 40
2 No 3 10
3 No Option 15 50
Total 30 100
Interpretation: It is observed that 40% respondents prefer online advertising as it is safest to use while
10% respondents do not prefer online advertising as safest to use and 50% respondents have no opinion on it
.
From above observation we can say that majority of respondents have on opinion about online advertising as
safest use.
Chart. 10
Yes, 40%
No opinion, 50%
Yes
No, 10% No
No opinion

Q 1 Data

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Q 1. I mostly depend on just one medium to get knowledge about any brand.

Sl.no Opinion Respondents Percentage of Respondents %

Yes, 60% Yes

Yes, 53% Yes

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