business services

Business services is a general term that describes work that supports a

business but does not produce a tangible commodity. Information technology
(IT) is an important business service that supports many other business
services such as procurement, shipping and finance.

A good business service aligns IT assets with the needs of a company's

employees and customers and support business goals, facilitating the ability
of the company to be profitable. Documenting the value that an IT department
provides to the business often involves an audit of IT infrastructure processes,
the creation or updating of an IT service catalog and/or the provisioning of
an employee self-service portal to improve communication.
Define business services to build comprehensive maps of all devices and applications used
to provide services in your organization.
A business service is a set of interconnected applications and hosts which are configured to
offer a service to the organization. Business service can be internal, like organization email
system or customer-facing, like an organization web site. For example, creating financial
reports through a web-based application requires a computer, web server, application server,
databases, middleware, and network infrastructure. These applications and hosts are all
configured to offer the service of financial reporting.

Differebnt types of Services are as follows:

Create and define your business services as follows:

1. Define a business service
Specify entry points and the mapping method for a business service.
2. User access to business services
Service Mapping users can only view and manage those business services to which
they have access. As with the rest of the ServiceNow applications, you can define
access using roles.
3. Create a discovery schedule for an application CI
You can define how often Service Mapping runs the discovery process for different
configuration items (CIs) and updates information about them.
4. Enable traffic-based discovery for CI types or specific CIs
Service Mapping can discover and map CIs by detecting the inbound and outbound
traffic that the CIs generate. Create a traffic-based discovery rule to determine which
configuration items are available for traffic-based mapping.

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 5. Create a discovery behavior for Unix-based load balancers
If your network uses load balancers running on Linux hosts, create a discovery
behavior to ensure that Service Mapping and Discovery discover them correctly.
6. Check a business service map
After you create a business service and run the mapping process for the first time,
check the generated map to make sure that it reflects the business service correctly.
7. Complete and troubleshoot maps in Service Mapping
You may need to resolve problems that occurred during discovery and mapping of a
business service.

Importance of Business services:

Customer service handles company issues in stores, over the phone and even by email. Companies
that produce highly technical products, such as software or satellite television, often have technical
support staffs to resolve problems. Customer service is important to an organization for a number of
reasons. Foremost, it would be difficult for a company to survive without customer service, as there
would be no one available to handle payments or answer questions from prospective customers

Significance

Customer service is important to an organization because it is often the only contact a customer has with a
company. Customers are vital to an organization. Some customers spend hundreds and even thousands of
dollars per year with a company. Consequently, when they have a question or product issue, they expect a
company's customer service department to resolve their issues.

Identification

Customer service is also important to an organization because it can help differentiate a company from it
competitors, according to the article titled "The Importance of Customer Service" at Drew Stevens Consulting
website. For example, it may be difficult to tell the difference between two small-town drug stores, especially
if their prices are similar. Therefore, putting extra efforts into customer service may be thing that gives one
drug store a competitive advantage.

Function

A company with excellent customer service is more likely to get repeat business from customers.
Consequently, the company will benefit with greater sales and profits. Contrarily, companies with poor
customer service may lose customers, which will have a negative impact on business. It costs a lot more
money for a company to acquire a customer than to retain them, due to advertising costs and the expense of
sales calls. Therefore, the efforts that go into maintaining quality customer service can really pay dividends
over time.

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 Publicity

People that have a positive experience with a company's customer service department will likely tell two or
three others about their experience, according to Consumer Affairs website. Therefore, quality customer
service can be a source of promotion for organizations. Contrarily, a person who has a bad customer service
experience will likely tell between nine and 20 people.

Prevention/Solution

Customer service is important to an organization because of potential complaints. Consumers can file a
complaint with the Better Business Bureau, Consumer Affairs or even a class action attorney if they are
dissatisfied with a company's customer service. As long as a customer owns a product, they expect to be able
to service it. Otherwise, they have certain rights to sue the company, as consumers are protected by the Federal
Trade Commission.

Company Profile
Quess, India’s leading integrated business services provider, was established in 2007.
Headquartered in Bengaluru, the company has a pan-India presence with 65 offices across 34 cities
along with overseas footprint in North America, the Middle East and South East Asia. It serves over
1700+ customers across 4 segments namely, Global Technology Solutions, People & Services,
Integrated Facility Management and Industrials. Quess has over 1,95,000 employees (including
Manipal Integrated Services and Terrier Security Services) and market cap of over INR 11,500
Crores as on June 30, 2017.

Quess is committed to providing a world-class customer experience while continuously working

towards creating better lives. Superior services and technology solutions have enabled Quess to
achieve market leadership in many of the businesses that it has a presence in:

 IT Staffing
Magna is India’s largest IT Staff Augmentation provider with over 10,000 Associates.

Comtel is the largest IT Staff Augmentation provider in Singapore.

 Industrials
Hofincons, a 40 year old brand with 3,200 personnels, is a recognized service provider in power,
energy, oil & gas refining, chemicals and ferrous & non-ferrous industry segments.

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 Inticore renders engineering design services for our clients, enabling us to move up the value chain
in the Industrials segment.

 Facility Management
Among the largest Integrated Facility Management providers in India with over 250MN square feet
under management, 3.5MN meals served per month and over 39,000 Associates spread across
brands like Avon, Golden Star and Spiffy.

 Security Solutions
Terrier, with a track record of 28 years, is among the leading providers of manned guarding
services in India with presence in over 14 states across 60 cities.

 Skill Development
Among the largest Public Private Partnership (PPP), training more than 16,000 students every year
through 66 training centers across India.

 General Staffing
The third largest general staffing player in India with about 98,000 associates across more than
5,000 locations.

With revenues of about INR 4,157 Cr. [FY 16-17], Quess Corp is a step-down subsidiary of USD 44+
Billion (as of 30th Sept 2016), multinational, Fairfax Financial Holdings Group; held through its Indian
listed subsidiary, Thomas Cook India Limited.

Quess Snapshot

Offering services across 4 verticals

 Global Technology Solutions
 People & Services
 Integrated Facility Management
 Industrials

Leading business services provider in India with a revenues of about INR 4,157 Cr. [FY 16-17].

7 ISO certified lines of businesses

65 offices across 34 cities

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Operating in 9 countries: USA, Canada, Sri Lanka, UAE, India, Malaysia, Philippines, Singapore and
Vietnam.

Powered by around 1,95,000*(including Terrier Security Services & Manipal Integrated Services)
employees servicing 1700+ clients.

16 successful acquisitions & investments in the last 10 years.

About Us
Launched in the year 1996 to offer the Indian Business community a
platform to promote themselves globally tradeindia.com has created a niche
as India's largest B2B marketplace, offering comprehensive business
solutions to the Domestic and Global Business Community through its wide
array of online services, directory services and facilitation of trade
promotional events. Our portal is an ideal forum for buyers and sellers
across the globe to interact and conduct business smoothly and effectively.
With an unmatched expertize in data acquisition and online promotion,
Tradeindia subsumes a huge number of company profiles and product
catalogs under 2,256 different product categories and sub-categories. It is
well promoted on all major search engines and receives an average of 20.5
million hits per month.
Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today
we have reached a database of 40,23,616 registered users, and the
company is growing on a titanic scale with a considerable amount of new
users joining/registering everyday, under the innovative vision and guidance
of Mr. Bikky Khosla, CEO.

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 Our Mission
When Your Business Succeeds, We
Succeed
Our Mission is to make it easy to do business anywhere by giving suppliers
the tools necessary to reach a global audience for their products, and by
helping buyers find products and suppliers quickly and efficiently.

Most efficient and effective media to market your company's products and services
to a highly targeted audience of buyers & sellers of Indian products. Our leading
B2B portal is specially designed to assist global buyers to locate indian suppliers
and manufacturers. Growing rapidly in terms of site traffic ( pageviews, visitors,
searches, registration, etc.)

Manufacturers, Exporters, Suppliers, Importers, Wholesalers, Traders and

Distributors, Trade Promotional Bodies and Organisations Trade Show Organisers,
Multinational Banks.

What business owners are saying:

We are glad to be associated with tradeindia and are satisfied with their
promotion. We are using services from tradeindia and we are getting good
response from it. Thank you tradeindia.com.

Mr. JAYANT RAM

SUBHAM ENTERPRISE

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 

I am satisfied with your service and I recommend to everyone for tradeindia

this is the best platform work. Customer support service is very good.

Mr. Sunny Dhawan

TEKTRONICS EMS PRIVATE LIMITED

We are associated with tradeindia since last 7 years. We are much satisfied
with the service and response from tradeindia. We are having many client
through online marketing. We wishes best future for tradeindia

Mr. Kalpesh Suchak

PURUSHARTH PACKAGING

We recently associated with tradeindia. This has helped us to exponentially

to expand our presence not only Domestically with in India but also in
different International markets. We look forward to a continual relationship
with tradeindia.com and recommended to others, as one of the most
organized B2B platform for branding of our products and services.

Mr. S. K Jain
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New Kunal Plastic

Yellow pages
Yellow pages refers to a telephone directory of businesses, organized by category rather than
alphabetically by business name, and in which advertising is sold. The directories were originally
printed on yellow paper, as opposed to white pages for non-commercial listings. The traditional term
"yellow pages" is now also applied to online directories of businesses.
In many countries, including Canada, the United Kingdom, Australia, and elsewhere, "Yellow Pages"
(or any applicable local translations), as well as the "Walking Fingers" logo first introduced in the
1970s by the Bell System-era AT&T, are registered trademarks, though the owner varies from
country to country, usually being held by the main national telephone company (or a subsidiary or
spinoff thereof).[1][2] However, in the United States, neither the name nor the logo were registered as
trademarks by AT&T, and are freely used by several publishers.

History[edit]
The name and concept of "yellow pages" came about in 1883, when a printer in Cheyenne,
Wyoming, working on a regular telephone directory ran out of white paper and used yellow paper
instead.[3] In 1886, Reuben H. Donnelley created the first official Yellow Pages directory.[4][5]
Today, the expression yellow pages is used globally, in both English-speaking and non-English
speaking countries. In the United States, it refers to the category, while in some other countries it is
a registered name and therefore a proper noun. The term Yellow Pages is not a registered name
within the United States and is freely used by many companies. Telephone directories using the
official internet address "yellowpages.xx" exist in 75 different countries.[6] They are edited by many
different phone companies and directory publishers, mostly independent from each other.
In Belgium, Slovakia, the Czech Republic, the Republic of Ireland, Israel, the Netherlands,
and Romania, the yellow pages are known as the Golden Pages. In Austria and Germany, the
yellow pages are known as Gelbe Seiten, and in Sweden as Gula Sidorna, which in both cases
means the yellow pages. In Portugal and Brazil, the yellow pages are known as Páginas Amarelas.
In Spain, Chile, Peru, Argentina and other countries in Latin America, the yellow pages are known
as páginas amarillas. In France and in francophone Canada, they're known as Pages jaunes.
In Japan, the yellow pages are known as Town Page. In Sri Lanka, the yellow pages are known as
the Rainbow Pages, or the silver page.
A particular yellow pages is a print directory which provides an alphabetical listing of businesses
within a specific geographical area (e.g., the Tampa Bay area), which are segregated under
headings for similar types of businesses (e.g., plumbers). Traditionally these directories have been
published by the local phone company, but there are numerous independent directory publishers.
Some yellow pages publishers focus on a particular demographic (e.g., Christian yellow pages or
business pages).
Yellow pages directories are usually published annually, and distributed for free to all residences and
businesses within a given coverage area. The majority of listings are plain and in small black text.
The yellow pages publishers generate profit by selling advertising space or listings under each
heading. Advertising may be sold by a direct sales force or by approved agencies (CMR's). Available
advertising space varies among publishers and ranges from bold names up to four color twin page
ads ("double trucks").

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In the United States, the predominant yellow pages are DEX One's DEX, the AT&T Real Yellow
Pages, Yellowbook, and the Verizon Superpages.

Yellowbook Logo used in the United States.

Business listings used for publication are obtained by several methods. Local phone companies that
publish yellow pages directories rely on their own customer lists and include business listings that
are provided by phone service providers (ILEC's). Business owners that utilize phone services other
than the local phone company (typically a Bell Company) should make certain that their information
has been sent to the publisher for printing in upcoming directories.
Advertising in yellow pages directories requires payment in full prior to printing or may be billed
monthly over the life of the contract, which is usually 12 months. Typically, a sales representative will
assist the customer in creating their ad design and provides a Proof Copy for review and approval.
Advertisers should be aware that many contracts have automatic renewal clauses and require action
on the part of the advertiser to end future billing.
Yellow pages print usage is reported to be declining with both advertisers and shoppers increasingly
turning to Internet search engines and online directories. According to a study by Knowledge
Networks/SRI, in 2007, print yellow pages were referenced 13.4 billion times, while Internet yellow
pages references increased to 3.8 billion, up from 2006’s 3.3 billion online searches.[7] As a result,
most yellow pages publishers have attempted to create online versions of their print directories.
These online versions are referred to as IYP or Internet yellow pages. Independent ad agencies or
Internet marketing consultants can assist business owners in determining sound opportunities for
yellow pages advertising and provide objective information on usage, possession and preferences.
Archived yellow pages and telephone directories are important tools in local historical research,
trademark litigation,[8] and genealogy.

Logo[edit]
Canadian yellow pages logo.

The "Walking Fingers" logo was created by Henry Alexander [9], a well known New England artist.
Upon graduation from the Swain School of Design in New Bedford, Massachusetts, Mr. Alexander
began a freelance career as an illustrator and commercial designer. He formed a long association
with the New England Telephone Company lasting thirty-one years. In 1962 he designed the
"walking fingers" logo and within a year it became the national trademark for their yellow pages.
AT&T, the creator and owner of the most famous three-fingered version of the "Walking Fingers"
logo, never applied for a trademark on the logo. While they eventually received a trademark on a
different version of the logo, the version with the three fingers was not considered by AT&T to be
proprietary and they in fact allowed any telephone directory to use it.[10] Throughout the 1970s, many
cities ran television ads showing a disembodied hand "walking" across an open copy of the Yellow
Pages, with the slogan "Let Your Fingers Do the Walking."

Internet yellow pages[edit]

Online business directories are known as IYP or Internet yellow pages. On a broader scale they are
known as vertical directories. There are consumer oriented and business oriented varieties. All
providers of IYP offer online advertising.

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According to several reports the search term "yellow pages" was in the top 5 highest revenue
generator of all search terms in Google's AdWords program in 2010. Experian/Hitwise reported in
January 2011 that the search term "yellow pages" was one of the top 50 search terms across all
search engines and all search terms(millions of search terms). This makes "yellow pages" one of the
most searched for things on the Internet. These facts indicate that people are using search engines
such as Google, Bing, Yahoo, and others for local phone books.
The users of Internet yellow pages have the same intent as the users of print yellow pages. This
produces a high quality lead, much like the print phone book, because the user is usually only
deciding who to buy the product or service from, not whether or not to make a purchase. [speculation?]
The Local Search Association released an online search usage study in June 2011. Their study of
US consumers on how they find local businesses. 57% had used an Internet yellow pages in the
past year. 58% had used a newspaper and 74% used a print phone book and 76% used a search
engine.[citation needed] This indicates that buyers use multiple sources to locate a local business.
In 2009, Burke, a media research organization released a "Local Media Tracking Survey". A couple
of highlights of the study found that users of Internet yellow pages reported that 36% of the time they
used an IYP they made a purchase (more than 1 out of 3 leads purchased something) and an
additional 44% had intentions of making a purchase. This equates to 80% that are ready to buy. It
was further reported that a large number of users had no company in mind when they began their
search on Internet yellow pages.[citation needed]
One advantage of IYP's is they are not as prone to click fraud like search engine marketing or Pay
Per Click(PPC) models.[citation needed]
It takes many keywords and search terms to cover a small businesses "category" or "heading" for
search engines. Internet yellow pages allow a small business to advertise locally and target his
audience with single self-explanatory categories that most people are familiar with such as "attorney"
or "florist" or "plumbing".
It was reported by Borrell and Associates(a media research group) in March 2012 that online
directories have a 12.6% share of the $19 billion local online advertising pie. This is one of the
largest shares of the local online advertising revenue out of all options for small businesses.[citation needed]

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References[edit]

1. Jump up^ "Conditions of using our website". Yell.com. Yell Limited (UK). Retrieved 2012-10-14. We
(Yell Limited or 'Yell') [...] legally own a wide range of intellectual property rights used in and relating to
this website, including [...] the trademarks [...] Yellow Pages [...] and related logos...(Yell Limited is a
subsidiary of Hibu, which was spun off from British Telecom.)
2. Jump up^ "Beware of Fraudulent Participation" (PDF). Yellow Pages Group. Retrieved 2012-10-14. But
there’s only one true Yellow Pages directory that carries the Yellow Pages brand and Walking Fingers
& Design in Canada. Yellow Pages Group is the exclusive owner of these trademarks in the
country. (Yellow Pages Group is a spin-off of Bell Canada.)
3. Jump up^ Clark, Nick (18 May 2011). "R for recovery plan? Yell plots digital future". London: The
Independent. Retrieved 16 June 2011.
4. Jump up^ "Yellow Pages - History of the Yellow Pages". Inventors.about.com. 15 June 2010.
Retrieved 1 October 2011.
5. Jump up^ "M E D I A * M A T T E R S * odds & ends". Library.thinkquest.org. Retrieved 1
October 2011.
6. Jump up^ "Official Yellow Pages around the World". phonebookoftheworld.com.
7. Jump up^ New Research Shows Overall Yellow Pages Usage Growing – 17.2 Billion Searches in
2007
8. Jump up^ Brookman, Adam (2005 Supplement). Trademark Law: protection, enforcement, and
licensing. Aspen Law and Business. pp. 10–34.Check date values in: |date= (help)
9. Jump up^ "Henry Alexander Obituary". Robert Paul Galleries. Retrieved November 2016. Check date
values in: |access-date= (help)
10. ^ Jump up to:a b "Bellsouth v. Datanational". Ll.georgetown.edu. Retrieved 1 October 2011.

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