COMPANY PROFILE

TCS is one of the topmost recruiters in India in the field of information technology, therefore, it is
imperative for the aspirants to know some basic yet important information about the company
before going in for the interview. This blog states some basic information regarding TCS such as its
history, organization heads, the tagline of the company, products, and services offered etc., which
should be kept in mind by the candidates before going in for the interview. Freshers are generally
offered the role of 'Software Engineer Trainee' at TCS.
INTRODUCTION
Tata Consultancy Services Limited (TCS) is a subsidiary of the Tata Group, an Indian information
technology consulting and business solutions company which operates in 46 countries worldwide.
TCS Limited was founded in 1968 by a division of Tata Sons Limited.  Its early contracts included
punched card services to TISCO (now Tata Steel), working on an Inter-Branch Reconciliation System
for the Central Bank of India. In 1975 TCS made an electronic depository and trading system called
SEMCOM for Swiss company. TCS also established India's first software research and development
center called Tata Research Development and Design Centre in Pune, Maharashtra. On 25 August
2004, TCS became a Publicly Listed Company.
 Some important aspects related to TCS are mentioned below.

• TCS is one of the largest employers of women with 35.3% of women employees.
• TCS became the first Indian IT company to reach $100 billion market capitalization with a value of
$102.6 billion in Bombay Stock Exchange and a second Indian company ever after the Reliance
industries that achieved the same in 2007.  
• TCS is ranked 10th on the Fortune India 500 list in 2018.
• It is the world's 9th largest IT service provider by revenue.
• TCS is ranked 64th overall in Forbes World's most innovative company ranking, making it the
highest-ranked IT services company ever. 
• In the latest, TCS, the biggest software services company, has added 12,000 jobs in the first
quarter of 2019 and sent offer letters to 30,000 fresh graduates building the employment level in
the country
 TCS Company Organization Heads
• 1) N.Chandrasekaran is the chairman of the Tata consultancy services.
• 2) Rajesh Gopinathan is the CEO and Managing Director of Tata Consultancy Services.
TCS Mission Statement
• “To help customers achieve their business objectives by providing innovative, best-in-class consulting, IT
solutions and services & to make it a joy for all stakeholders to work with us.”
Tagline Of The Company
• Experience Certainty.

Headquarters Of The Company

• Mumbai, Maharashtra, India

Products & Services Provided

• TCS provides a wide range of information technology-related products and services including application
development, business process outsourcing, capacity planning, consulting, enterprise software, hardware
sizing, payment processing, software management, and technology education services. The firm's
established software products are TCS BaNCS and TCS MasterCraft.
 SERVICE MARKETING MIX OF TCS

The service marketing mix is also known as an extended marketing mix and is an integral part of a service
blueprint design. The service marketing mix consists of 7 P’s as compared to the 4 P’s of a product marketing
mix. Simply said, the service marketing mix assumes the service as a product itself. However it adds 3 more P’s
which are required for optimum service delivery.
The product marketing mix consists of the 4 P’s which are Product, Pricing, Promotions and Placement. The
extended service marketing mix places 3 further P’s which include People, Process and Physical evidence. All of
these factors are necessary for optimum service delivery.
In TCS the physical evidence of the service they provide is the most critical factor. Clients are regularly updated
about the progress made on their project through client calls and meetings. Also the projects which are already
delivered are monitored with their performance being evaluated.
PRODUCT: In case of services, the ‘product’ is intangible, heterogeneous and perishable. Moreover, its
production and consumption are inseparable. Hence, there is scope for customizing the offering as per
customer requirements and the actual customer encounter therefore assumes particular significance. However,
too much customization would compromise the standard delivery of the service and adversely affect its quality.
Hence particular care has to be taken in designing the service offering. TCS being a services company focuses
on providing customized solutions to its clients.

PRICING: Pricing of services is tougher than pricing of goods. While the latter can be priced easily by taking
into account the raw material costs, in case of services attendant costs - such as labor and overhead costs - also
need to be factored in. Thus a restaurant not only has to charge for the cost of the food served but also has to
calculate a price for the ambience provided. The final price for the service is then arrived at by including a
mark-up for an adequate profit margin. TCS practices two kind of pricing schemes:
a) Per hour Based
b) Project Based
PLACE: Since service delivery is concurrent with its production and cannot be stored or transported, the
location of the service product assumes importance. Service providers have to give special thought to where
the service would be provided. Thus, a fine dine restaurant is better located in a busy, upscale market as against
on the outskirts of a city. Similarly, a holiday resort is better situated in the countryside away from the rush and
noise of a city. TCS has always tried to locate itself near the clients. A lot of projects TCS is associated with are
on done on the client site. Also TCS uses lot of technology to provides its clients with sufficient resources and
minimize special limitations.
PROMOTION: Since a service offering can be easily replicated promotion becomes crucial in differentiating
a service offering in the mind of the consumer. Thus, service providers offering identical services such as
airlines or banks and insurance companies invest heavily in advertising their services. This is crucial in attracting
customers in a segment where the services providers have nearly identical offerings.
PEOPLE: People are a defining factor in a service delivery process, since a service is inseparable from the
person providing it. Thus, a restaurant is known as much for its food as for the service provided by its staff. The
same is true of banks and department stores. Consequently, customer service training for staff has become a
top priority for many organizations today. TCS maintains a large pool of human resources. This can be realized
by the fact that it is largest employer of India. The employees of TCS are its face since they coordinate with the
clients directly.
PROCESS: The process of service delivery is crucial since it ensures that the same standard of service is
repeatedly delivered to the customers. Therefore, most companies have a service blue print which provides the
details of the service delivery process, often going down to even defining the service script and the greeting
phrases to be used by the service staff

PHYSICAL EVIDENCE: Since services are intangible in nature most service providers strive to incorporate
certain tangible elements into their offering to enhance customer experience. Thus, there are hair salons that
have well designed waiting areas often with magazines and plush sofas for patrons to read and relax while they
await their turn. Similarly, restaurants invest heavily in their interior design and decorations to offer a tangible
and unique experience to their guests. TCS believes in providing physical evidence at each and every level in
the project. They are in the form of timely reports, work sheets and progress memos.
THANK YOU