MANA 340

• Caryn Giler
• Lilian De Jongh
Operations
• Luis González
• María Zelaya Management
 Burger King’s Operations
Management

Meaning of
Operations
Management

• Development and implementation of the strategies needed to transform

resources into goods and services.
• According to J. Bicheno and B. Elliot (1997):
"A field study that focuses on the effective planning, scheduling, use
and control of a manufacturing or service organization through the study of
concepts from design engineering, industrial engineering, management
information systems, quality management, production management,
accounting, and other functions as they affect the operations." (Bicheno and
Elliot, 1977).
Burger King the brand

• Born in Miami, Florida, in 1954

• James McLamore y David Edgerton
Strategic Objectives:
• Customer satisfaction above all, through the creation of
innovative products and services.
 Burger King´s
Operational
Success

• Quality Management
• Innovation and Design of Goods and Services
• Products, Process and Capacity Design
• Location Strategy
• Layout Design
• Job Design and Human Resources
 Quality
Management

• Quality accessible
• Tests on products
• Customer Feedback
• Customer – Oriented
• “Have it your way”
• “Be your way”
 Products
Flame-grilled Burgers
• Whooper sandwich
 Born in 1957
 Most popular burger
• Bacon & Cheese
• Double Whooper
• Ultimate Bacon Cheeseburger
• Bacon Double Cheeseburger
Chicken & more
• Original Chicken Sandwich
• Flame Grilled Chicken Burger
• Chicken Fries
• Big Fish Sandwich
• Crispy Chicken Jr
Sides
• French Fries
• Chicken Nuggets
• Onions Rings

Salads and veggies

• Garden Grilled Chicken Salad
• Morning Star Veggie Burger
• Bacon Cheddar Ranch Chicken
Salad
• Sesame Seed Buns
 Local bakery
 Fresh, never frozen
• Source our Produce
 Regional distributors (freshest products)
• 100% Beef Patties
 Grilled in a proprietary broiler
 Cooked over real flames
• Thick Cut Bacon
 Smoked with hickory hardwood
 Never frozen
Process
 Location Strategy

• Location of each of its restaurants around the world

• Market reach
• Market penetration
Layout Design
• For Burger king Corp. policies and procedures are linked closely with
each other to achieve the corporate objective.
• The organization (Burger King Corp.) work together as a team.

Job Design and Human Resources

All H.R. Functions Policy
• Recruitment
• Performance Evaluation Human Resources
• Benefit and compensation Responsibilities
HR Functions Policy

• AA/ADAAA Policy
• Sexual Harassment Policy
• Anti- Harassment Policy
 References
• tp://www.bk.com/about-bk
• https://hr.ucr.edu/recruitment/guidelines/roles.html
• https://brage.bibsys.no/xmlui/bitstream/id/386950/Master_thesis.pdf
• http://panmore.com/burger-king-operations-management-10-decisions-productivity
• https://opsmgt.edublogs.org/2014/11/05/burger-king-vs-mcdonalds/
• http://www.bloomberg.com/news/articles/2014-11-05/hard-times-for-hamburgers-hurt-
mcdonalds-more-than-burger-king
• https://www.entrepreneur.com/article/263364
• http://panmore.com/burger-king-generic-intensive-growth-strategies