Visual Content

Megan Zajac

Goals & Objectives

 Increase awareness of relevant research at happening at Illinois among young parents.

o Increase Facebook likes by 10%

Facebook Post #1

 Remember to keep your outside stressors outside of your home. Your children can be an

escape for you and do not deserve to feel the wrath of your complicated life. #parenting

#uiuc #research

Facebook Post #2

 Be aware of the burden you place on your kids with finances alone. Nurture them in a as

much of a stress free environment as possible. #parenting #uiuc #research

Reflection

 What was the purpose of each of the pieces of content you created? How did it help meet

your campaign goal?

o The purpose of the first piece that was a stock image was to be a bold reminder to

parents not to bring their issues home to their children. The purpose of the second

piece was to inform parents of the statistics that UIUC research has developed and

make them aware that they are not the only ones. Both pieces are informative and

serve as a reason for this target audience to view the UIUC account as a source of

accurate information and follow to help better themselves and their parenting

styles.

 What did you like about your content?

o I like that my content really hits home for many parents and will be hard to just

scroll by, specifically the stock photo piece of content.

 What would you change about your content?

o If I could change something about my content, I would use original photography

or maybe an interactive infographic that was more intriguing.

 What did you find most challenging when creating this content?

o I found writing the captions to go with these posts to be very difficult. The

parenting issue is hard to talk about so I really need to work on rewording those to

be easier received by followers.