Bashir Ahmed

Marketing Strategies for Donation To Roshni Association:

1. Marketing Strategies:
 Awareness Programs by arranging Seminars
 Documentary about Roshni Projects
 Invite Colleges and University Professors and Students to visit Roshni
 Establishing Cafeteria in Open Air of Roshni and serving by Friends on Weekend
 Arrange Inter-Schools Quiz, Qirat, Naat, and Debate Competition at Green Earth
Roshni School
 Invite Media persons and reporters on Roshni Events
 Proper Route Guide Map of Roshni by installing banners and sign boards at
different locations.
 Proper Board of Roshni at Gate and at main road (Karbath Soling stop)
 Broachers and News Letter in every Offices
 By uploading Roshni Profile on sherd.org
 By inviting University Students (UHS,PU,GC) for Final Year Projects
(Sociology, Psychology, etc)
 Installation of Roshni Banner at Prominent Places of Lahore
 Distribution of Pamphlets
 Eid Gifts (Workshop Products, like Key Chains, arts, bakery items) to Donors to
acknowledge their Contribution

2. Suggestions for Donation:

 Increase in Sale of Workshop Products
 Bakery and Organic Products Sale with Collaboration of Punjab Food Authority
 Introducing Organic Farming Technique Courses
 Introduce Baking Classes and teach how to make Bread, Cake, Bread, Sand
witches, etc
 Donation Boxes in Roshni Offices, Shopping Malls, and Departmental Stores
 Seminars at Colleges and Universities
 Arranging Ramazan Iftari at Roshni for Donors
 Documentary on TV, Print Media, and Social Media
 Invite Donors to visit Roshni
 Exhibition of Wood workshop Products, Paintings, Textile Products at different
places of Lahore
 Utilize lands for Agriculture and Vegetation Purposes, and Fruits Plantation
 Introduce Flower Nursery
 Whatssapp Video Message from Roshni Friends for Zakat Donation
 Letters written by Roshni Friends for Zakat Donation
 Acknowledgment Letters written by Roshni Friends
 Social Welfare Projects with the collaboration of Foreign Embassies and
Consulates
 Bashir Ahmed

3. General Suggestions:
 Cleanliness of Offices, Workshops, Living Community Houses, Gardens, and
Corridors
 White Wash of Trees and Plants
 Dust Bins at every Corner
 Renovation / Painting of Washroom Doors
 Visitor Book
 Quaid-e-Azam’s Picture in Offices
 Pakistan Flag and Roshni Flag on Roshni Building
 Mat at Doors of Offices
 Indoor Games for Roshni Friends
 Cards of Roshni Staffs
 Gymnasium for Roshni Friends