Professional Documents
Culture Documents
Group 5 - Asos PDF
Group 5 - Asos PDF
- Internet-savy
- Young customers who expect a unique online experience to shop for inspirations and
- Recommendation
- Offers the 20-something trendy clothing and accessories with reasonable prices
- There are about 50,000 products at ASOS websites, with an average of 1800 new
- ASOS offers a full range of prices as the fashion destination that suits every
fashionista’s budget
- Have hashtag
- ASOS blog
- ASOS digital
3. Map out of a typical ASOS customer’s experience journey, highlighting the key
touch points. Discuss ASOS’s strategy in meeting the customer’s needs at these
touch points.
- Strategy: link the focus group who share the same fashion interest find their
4. Apply the simplified model of conducting social commerce (as shown in Figure 3
strategies and social media strategies that will make the evolving millennial
- Let customers communicated and shared their favorite outfits and fashion style.
- Evolving regularly convening millennial focus groups to uncover new insights for
fashion innovations.
Collaboration:
- Information gathering: they gather the information from fashion lovers, celebrities
and media.
- Social analysis: Its social media page are focused on the trendy clothes from