Professional Documents
Culture Documents
Laverie, French word for Laundromat, to be the official name of our proposed
business. This is because it represents the modernity of the business and so as
its general concept, to provide our customers with new, modern and fast way of
as to catch the attention of the customers. Having different language as a name
of the firm adds to its creative look. French as the second most elegant and
romantic language in the world is the reason why we chose the French term of
Laundromat.
The proponents come up with the name Laverie for the Laundromat because
it is catchy when it comes to young people and also it gives a connotation that
laundry can also be done in a fun, easy and time efficient way.
Logo is a symbolic representation of it’s entirely. A splat of water with
bubbles represents the process that clothes undergo in doing laundry. The
company chose the logo to best represent the service we want to offer the
customers. The customers can easily recognize the kind of service the business
would render by just looking at the logo. We add its name in the middle of it for
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the name to be remembered. We pick blue as the color of the logo because it is
1.3 Location
Farmville, Sta. Fe Village corner Mint and Oregano Street, Lopez Avenue, Brgy.
The site is located on the road along the way to University of the Philippines
Los Banos. It is below a dormitory and is surrounded by commercial
room for rent and food establishments. It is also beside the main road, which
Laverie is not the typical laundry shop that you can see every day on
every corner. It is a Laundromat. A Laundromat is an establishment with coin
operated washing machine and dryer for public use. Since, it is not yet
introduced in the Philippines the proponents find it as an opportunity to venture
as a business. This is designed for customers who are expecting fast laundry
service and to contribute to the advancement of the laundry industry in the
country.
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This study covers the major aspects needed to undergo in the possibly
detailed format, this study is concerned with the target market
matters, its demand and how can the business be able to serve
With this study, the sales for the upcoming years are
being forecasted. Due to that, it gives information about how,
where, when should the business focus. Another thing that has
for the improvement and growth of its competing ability by
The Laverie that is located along the road of Lopez
alongside with pressing of clothes if the customer desires. Giving
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supplies needed for the daily operations available. Most of the
connection.
borrowings. Due to the small type of organization, this project
The management sets several policies to help them monitor the
proper behavior of their employees and to have a guide in
amount for each cost and expense of the company. The income
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liabilities.
services to its clients but also dedicated in contributing its
paying of taxes can do this so as having corporate social
responsibility.
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Laundry shop service is one of the most wide-spread business venture that
Filipinos patronize nowadays. In the Philippines there are large number of laundry
It is a test for our study to prove that we can compete against international
our location. We will put it beside/under dormitories so that we can provide the
business. Aside from that we will offer a free wifi inside our Laundromat
establishment for the students, ideally for doing research and studying while
waiting.
“A catchy name can catch them right away”, that is why we have decided to
name our business as “Lavarie”, a French term for Laundromat. The name itself gives
hassle free.
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According to the research made by the proponents and after knowing the
needs of the prospective customers, they have concluded and formulated the
objectives of the study. To promote Laundromat service that is coin operated and
self-service different from the typical laundry shop; to create a Laundromat service
that is time efficient and convenient in terms of location; to provide quality services
at an affordable price; and to develop an idea that going to a Laundromat is more
Detergent – a water-soluble cleansing agent that combines with impurities and dirt
to make them more soluble and differs from soap in not forming a scum with the
Dryer – a machine or device for drying something, especially the hair or laundry.
Fabric Conditioner – liquid used to soften clothes when they are being washed, or
Laundromat – used for a place that has machines for washing and drying clothes,
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Coat Rack - a rack or stand with hooks on which to hang coats, hats, etc.
Hanger - a shaped piece of wood, plastic, or metal with a hook at the top, from
which clothes may be hung in order to keep them in shape and free of creases.
Clothes Pin - a wooden or plastic clip for securing clothes to a clothes line.
way typical laundry shop does, as well as the different individual who are seeking
This study will focus only to the unique self-service type of business that we
would be serving. It will operate within the University of the Philippines-Los Banos
The population that the proponents used in computing the sample size is the
population of the students from the dormitories inside the campus premises from
age’s 16 years old and above. The study basically focused on one location for the
Laundromat operation which is University of the Philippines Los Banos. In which
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of Trade and Industry (DTI), Bureau of Internal Revenue (BIR) and other legal
documents.
3.
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Market Study
Marketability of a product or service is one of the major determinants of a
feasibility study. Marketing is a strategy which is essential for companies to create
customer interest about the business. It doesn’t begin with a great idea or a unique
service. It begins with those people who want or need the service and will actually
accept it.
We must create an effective and cost-efficient marketing strategy for the
business to operate in a long run. A business must possess a detailed objective
understanding of their own business, and the market in which they operate, regard
with the product or service, promotion, price, and place of distribution. This
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business
3. 2 Methodology
The determination of having the target market is done by getting the
population of University of the Philippines-Los Banos’ students staying in their
inside the university dormitories and outside or within the vicinity where the
proposed project will be located. The total population of that is 2,308. Using the
Sloven’s Formula with 5% margin of error, we can derive the number of persons to
be surveyed.
N
n= 1+N e2
n = 341
n= 2,308
1+(2,308)(0.05)2
2,308
n= 1+5.77
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Sources of Data
The data gathered for this were obtained through survey questionnaires given
to the segmented market of the students staying in dormitories inside and outside of
the said campus. Primary data regarding the total population of the study was
acquired from the University of the Philippines Housing Office. Moreover, the
proponents also conducted an interview with some laundry shops near the location
to be able to get additional information that might be useful for the study. Also,
other information was taken from the books, internet and other related studies.
3.3 Demand
Acceptability
Brought by the fast growing population of students that are staying in
dormitories that needs a fast service when it comes to their laundry and because of
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Statistics from the University of the Philippines Housing Office are used to
calculate the past demand. It is projected using 1% population growth rate. The
student population is multiplied with 90% market acceptability which is based on
the question number 5.2 of our survey questionnaire. The frequency of the availment
The major clients of the service are the students staying in dormitories
which maybe inside or outside the campus. Every students staying in dormitories
can be a customer. Based on the conducted survey, most of the respondents will
Geographic
Demographic
Age: 17-20
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Psychographic
To determine the projected demand, we considered the projected population
of University of the Philippines-Los Banos’ students staying in their inside the
university dormitories and outside or within the vicinity where the proposed project
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= (2308) (90%)
Week)
3.4 Supply
To analyze and interpret the current supply of our market, the researchers
used personal interviews from conducted survey. Since 78% of the respondents are
not aware of the self-service type, coin operated and time efficient Laundromat,
students that are aware of the service said that this type of business is only present
in other countries.
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Supply for the past years is the same as the consumption for the past years
since Laundromat cannot be inventoried unlike physical good and products. To
determine the projected supply, the researchers assumed 20% of supply from their
projected demand.
demand
Same procedures were made in Table in getting the projected supply.
The said growth rate used in getting the demand was still used in projecting the
proceeding years.
demand
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we can identify the gap between the two, by deducting the projected supply to the
projected demand.
By attaining such mount of market share, as shown in the table above,
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projected supply
M arket Share = projected demand
x100
Product
way of washing clothes. It also offers a free Wi-Fi for students ideally for doing
Brand
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The name of the firm was conceptualized in a creative way that it could vik
“Laverie” is a French term for Laundromat where people can pay to use
machines to wash and dry their clothes. The name itself give a unique and
Pricing
The proponents used Value Based Pricing as a basis for the assumption of the
price of the service rendered, since there is a shortage of laundry shop in the said
location. The service would cost P55 per kilo. It would cover the washing and the
Place of Distribution
The proponents have chosen the place located along the road on the way to
Demarses Farmville, Sta. Fe Village corner mint and oregano street Lopez Avenue,
Our strategic place of distribution by its proximity is below Ellen’s Dormitory
along the road on the way to the campus, so as to have easy access among
students. It is surrounded by different food and other establishments, could turn
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customers.
that will either make or break their decision to go back and patronize the place
again. In attending so, the store manager must be present most of the time.
Promotion
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000 pieces. They agreed to advertise twice a year multiply to the target market of P
2, 500.
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The proponents presumed that the cost of posters is P 3, 000.00 per year.
The proponents presumed that the total cost of tarpaulin is P 2, 800.00 per
year. They presumed that the total cost per quarter is P 700.00 multiply by 4 to get
The proponents presumed that the total advertising expense per year is P 10,
800.00. They presumed to print 5, 000 pcs. Of flyers that cost P 5, 000.00, 600 pcs.
of posters that cost P 3, 000.00 and 8 pcs. Of tarpaulin that cost P 2, 800.00 to get
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Logo
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A splat of water with bubbles represents the process that clothes undergo in
doing laundry. The company chose the logo to best represent the service we
want to offer the customers. The customers can easily recognize the kind of
Technical Study
operation
-determine the direct labor cost requirements for the operation of the
business
4.2 Product/Services
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the Philippines, laundry shops made washing clothes at ease but it takes more time
to visit them and wait for several days for the customers to claim it. For these
reasons, the proponents of this study comes up with a solution, a coin operated
your laundry savvy. It offers coin-operated washing machines and dryers that
people will enjoy using. Since it is a self-service, one could relax while waiting for
their laundry to finish. Laverie Inc. will be situated in Demarses Farmville, Sta. Fe
Village corner Mint and Oregano Street, Lopez Avenue, Brgy. Batong Malake, Los
area. It included:
-staff, employees and people residing near the area (unserved market)
Since a higher level of experience to people’s basic laundry know-how
is the primary concern, Laverie can be an alternative way of washing clothes for the
reason that:
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clothes of other people. It will also benefit the people of UPLB, given that they are
extra work such as surfing the internet or reviewing their lessons because the shop
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2. Supplies Inventory
3. Sanitation Procedures
5. Actual Opening
7. Sanitation Procedures
morning.
3. At exactly 8:00 in the morning, the shop will operate and will close at 8:00
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2. The attendees will greet the customer, then will assist the customer
3. The attendee will help the customer in weighing the clothes that the
will give the corresponding detergent and fabric conditioner ( the measurement of
detergent and fabric conditioner per scoop depends on the weight of the laundry.)
5. The attendee will now assist the customer towards the Laundromat.
6. The customer will put the laundry as well as the detergent and fabric
conditioner inside the top load washing machine and will insert the coins in order for
it to spin.
7. After washing, the machine will automatically stop and can now be
opened, the customer will now get the laundry and transfer inside the dryer and
8. While waiting for the clothes to dry, the customer can sit in the long
9. When the clothes finally dried, the customer may now get the
laundry and put it in the basket provided. The customer can use the bench while
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10. Lastly, when the customer is done with the laundry, the attendee
There will be (4) Shifts of operating hours; the first shift starts from
7am-4pm, for the opening shift employee. The second shift starts from 12nn-9pm
for the closing shift employee. They will have a one-hour break. All business
up with the annual operation by scheduling legal holidays and all Sundays of the
whole year. Meanwhile, working hours per year has been determined by multiplying
Less – (New Year’s Day, Holy Week, Rizal day, Labor Day,
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Total 354days
4,956 hours
Name Quantity Price Total Supplier
Washing Machine
3 68,000 272,000 Speed
Queen
Dryer
3 40,000 160, 000 Speed
Queen
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Television
1 5, 200 5, 200 Abenson
Flat Iron
1 350 350 Starmall
Coat
Rack
1 1200 1200 SM
Appliance
Store
Ironing Board
1 350 350
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Aircondition
1 25, 000 25, 000 Abenson
Exhaust Fan
1 828 828 Abenson
Weighing Scale
1 1, 000 1, 000 OLX
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Fire Extinguisher
1 4, 500 4, 500
4.5Furniture and Fixtures
Name Quantity Price Total Supplier
Long Bench
1 1, 898 1, 898 OLX
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Counter Table
1 999 999 Puregold
Office Cabinet
1 599 599 Puregold
Office Table
2 2998 5996 Abenson
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Shelf Locker
2 2, 000 4, 000 Puregold
Office Chair
2 1, 058 2, 116 OLX
Monoblock Chair
5 250 1, 250 OLX
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4. 6 Floor Plan
4.7.2 Supplies
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4.8 Utilities
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The source of power supply of Lavarie will come from the electric line of
MERALCO and the water supply will be from Laguna Waters. Communications will
be from PLDT using a landline telephone, bundled with the internet connection.
Laverie will follow precautionary measures to comply with the requirements
in protecting and conserving the environment. Laverie will provide two receptacles,
The waste collected will be incurred by the public dump truck on a scheduled
day in the barangay and will be disposed. The proponents will pay the garbage
collection fee that is required by the barangay. Used water from the machines shall
only hire one personnel that is knowledgeable and skillful in this field. The partners
will also serve as the initial workers in the beginning of the business.
Store Supervisor
Salespersons
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MANAGEMENT STUDY
- convene legal requirement needed in accordance with the law for the
members as the owners of the business. Being a partnership business, the relation
of the partners arises from contract and not from status, the operation of law or
inheritance.
The following are requisites of partnership as states in our New Civil Code of the
Philippines:
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partnership
The Articles of Partnership is necessary and must not be kept secret. The fact that
partners have mutual agent of partnership, all partners must know the terms and
5.3 Capitalization
Each members of the partnership agreed to contribute equal capital
requirements for the business, which costs P3, 000,000. The division of the amount
is as follows:
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The key to a success business lies in choosing the right employees as describe
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Job analysis is an important tool in determining the physical requirement of a
job. The purpose of conducting job analysis is to prepare job description and job
specification, which in turn help to hire the right quality of workforce in the
organization.
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Manpower Requirements
store communications
✓ Communicates skills
✓ Responsible for
the recruitment
and selection
process of
employees
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operation marketing
✓ Handles and
staff in the
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operations of the
store
business management
operations
When the establishment is open for hiring, an applicant shall go through the
following steps:
➢ The applicant must fill out an application form with list of persons who can
The Administrative Manager is responsible for processing the application. He
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Prospective employees will received a call from the officer-in-charge if they
are accepted and are required to submit residence certificate, mayor’s permit and
medical certificate by a certified health officer, police and NBI clearances. After all
the requirements are submitted, they will be oriented regarding their duties,
5.6 Compensation
Compensation
and Finance
Manager
Supervisor
*net pay depends upon the deduction or addition made upon the basic pay.
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Aside from SSS and PhilHealth, employees are entitled to receive the
following:
➢ Christmas Bonus
TOTAL
MONDA TUESDA WEDNESDA THURSDA FRIDAY SATURDA SUNDA NO. OF
EMPLOYEE
Y Y Y Y Y Y WORK
DAYS
Administrativ
e and Finance / / / / Off Off / 5 days
Manager
All employees of the company must register with the Social Security System
(SSS) and are therefore entitled to all its benefits and services. These are made
possible through the SSS deductions from their pay plus the company’s
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✓ Sickness Pay
✓ Maternity Pay
✓ Disability Pay
✓ Funeral Benefit
✓ Death Benefit
✓ Retirement Benefit
Their salary shall be on cash basis. Their pay slip shall reflect their regular
earnings, extra earnings like overtime and holiday pay and deductions for
Paydays are scheduled at the end of the month for administrative and
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Periodically, the store supervisor will evaluate the performance of the
attendee based on certain criteria. The company may respond appropriately,
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Laverie values its workforce based on the belief that the company’s greatest
Applicants are selected based on compliance with the basic qualification
requirements of the position, as stated in the Manpower Requirements section. All
applicants for employment shall be required to fill out the application for
Employment Form (File 201) and should pass all the tests and interviews before
● Physical/Medical Certificate
The newly hired employees are required to understand and sign the
Employement Agreement presented to him/her on or before the first day of
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The company prohibits any employee from engaging in personal activities or
period. As a permanent employee, he / she is entitled to all company benefits and
privileges.
The company shall be opened on all days of the year except on the following
dates:
● Holy Thursday
● Good Friday
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Since the pre-opening of the operations is 7am, we will start at 8am. Sales
at 12:00 to 1:00 pm depending on the schedule of the employee. Employees follow a
regular eight-hour working schedule, from Monday to Sunday depending on their
schedule.
Other exceptional dates for the operation of the business shall be decided upon the
● Bad weather
● Emergency events
5.7.6.2 Attendance
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They are expected to observe their scheduled work hours. If they have to be
absent, prior approval must be secured before they intend to leave through the
1. Fill up the necessary information on the Leave Application Form available at the
Office of the Store Supervisor. It shall be filed upon the Personnel Department at
proof that the application form is reviewed and approved, and then the form shall be
4. The employee shall be informed about his/her Leave Application Form being
5.7.6.3 Punctuality
They are expected to report on time, not only at the start of the work, but also
after break time. They must plan their daily activities and provide allowance for any
They shall be given a grace period of thirty minutes. After which their
tardiness shall be subject to salary deduction and the corresponding disciplinary
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5.7.6.4 Overtime
On some occasions, they may be required to render overtime work (work
beyond their regular work hours) or to work during their rest day or holiday.
If they are a Rank and File employee, they are entitled to overtime pay.
Overtime should have prior approval through the Overtime Request Form. Without
this form, their overtime work may not be credited for payroll purposes. They are
entitled to the overtime pay rates for their overtime work as provided for by law.
The Store supervisor is required to wear business attire and closed leather
shoes. The rest of the employees shall be provided with uniforms they required to
wear inside the workplace.Proper grooming is also required for the employees.
Short haircut for male employees and proper hairstyle, light make up for female
Employees shall be provided with identification card that they must wear at
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Employees’ personal records must be kept up-to-date to insure that the
company can give their employees the service and opportunities to which they are
entitled.
the company. These include maintaining the cleanliness of equipment and work
areas, proper use of comfort rooms and observance of personnel hygiene, proper
● Holy Thursday
● Good Friday
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However, upon the declaration of the Rationalizing the Celebration of National
Holidays Law or the Republic Act 9492, it is required to the employees to work on
If the employees are required to work on the Monday prior to the holiday, they will
5.7.7 SEPARATION
5.7.8.1 Resignation
The company would like their employees to stay on and grow with it as long
as possible. However, some factors may arise which may impel them to resign
voluntarily. In such case, they are expected to inform the Store Supervisor of their
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5.7.8.2 Termination
In other cases, it can be the company who may wish to terminate their
employees’ services. Employee may be terminated if they fail to improve their
performance even after repeated warnings, or if the grossly violate any company
5.7.9.1 RATIONALE
Company Rules and Regulations, herein embodied as part of the Code of Conduct
When violation of the Company rules and regulations occurs, disciplinary action is
imposed to correct rather than punish the individual. Disciplinary action may vary
depending on the history, circumstances and gravity of the offense. In all instances,
the employees shall be treated fairly and accorded his right to due process.
5.7.9.2 RESPONSBILITY
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The code implies to all employees, regardless of status and location. It is every
employee’s responsibility to know the company rules and regulations and to be
Every employee shall be accorded due process in case of violation of any
means providing the employee many opportunities to explain his side, and giving
notice of the disciplinary to be imposed and the cause for such in conformity with
these guidelines:
1. The Store Supervisor shall inform the employees about the violation and direct him
All records pertaining to the case proceedings shall be kept in the employee’s 201
file.
Written Warning – written admonition given to an employee who has committed,
for the first time, an infraction of Category A Company rules and regulations. This
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will include warning that repetition of the same offense shall be dealt with more
severely.
Stern Reprimand – a written stern reprimand which is given to an employee who has
committed a Category A offense for the second time, or Category B offense for the
first time.
days an employee is required to be out of work. An employee is deprived of his pay
and when such offense/s are already of such nature that they constitute just cause
Preventive Suspension – may be imposed on an employee pending investigation of
his case, if his presence poses a serious and imminent threat to the life of properly of
the company or its employees. This should not last more than thirty days.
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Payment of Damages – over and above the penalties mentioned, the employee may
also be required to pay the value of any property damaged/lost due to his negligence
of act.
Offenses shall be classified under four categories, i.e. Category A., Category
B, Category C, and Category D. The disciplinary action may be imposed hall depend
primarily on the gravity of the offense and may be influenced by mitigating or
Category A
Category B
Days or Suspension
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Category C
Category D
A. NEGLIGENCE OF DUTY
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permission at any time before the end of the employees work shift. B
B. DISHONESTY
condition to employment. D
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2. Sexual Harassment. D
personal benefit. D
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H. SECURITY
or alternation of uniform. A
careless or negligence. B
I. ATTENDANCE
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J. OTHERS
1. Registration of Business Name – before putting up a business, an ideal
name should be considered most. It represents the identity of the business.
Proposed business names should be checked on the Department of Trade and
Industry to make sure that there is no business that uses the proposed names.
change in case the proceeding business is unavailable anymore. If the proposed
business name is approved, it should be applied as the official name of the business.
2. Articles of Partnership/Incorporation – this is mainly for business with the
partnership or corporation form. It is submitted to the Securities and Exchange
business, the company profile, the organization format or chart, the capital
investment or paid-up capital, and other required information. Attach the filled-up
community plans to put up his own business, whether it is a sole proprietorship,
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partnership, corporation or a cooperative business. Fees are subjected to be paid
upon application.
Partnership/Corporation) – this is the duly required to be accomplished by
5. BIR Form No. 1906 (Application for Authority to Print Receipts and
Invoices) – this is needed when the establishments will issue printed receipts upon
to the activities of the establishment, which are prone to fire together with the
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6. FINANCIAL STUDY
-to determine the initial capital requirement and the total project cost to
be consumed.
-to analyze the financial status of the company for its operation
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Margin
ACTIVITY RATIO:
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SOCIO-ECONOMIC STUDY
The national economy is composed of business enterprises, households, and
the government. These are the major sectors of the economy. The strength or
weakness of one sector affects the other sectors because of their interdependence.
We have a market economy or free enterprise economy. This means that economic
freedoms like free competition and free choice of investments are allowed.
Although service-oriented, we will be purchasing certain goods prior to our
operations. Our business is going to be a factor not only in the increase of service
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generation through payment of appropriate taxes in due time, since taxes are main
Unemployment is a failure that marks the economic record. It occurs when
people are looking, willing, and able to work but cannot land a job.
This project will help lessen the nation’s unemployment rate. Although the
business needs only four (4) employees, it will provide available jobs to those who
are ready, willing, and able to work and are qualified for the job. It will give them a
Business survival depends on how it will react to changes – the economic,
social, technical, and political changes that challenge the business world. The
its environment.
it also has obligations to operate within the law. While there is widespread
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Many businesses recognize that their activities involve decisions that impact
their employees, the environment, minority groups, and their local communities. As a
result, they feel a responsibility to contribute positively by adopting policies that go
The purpose of Laverie aims not only to gain profit but also to provide
self-service, a convenient way of washing clothes not only for University of the
Phillipines Los Baños students but also for the people residing near UPLB. The
municipal government will notice an increase in collection and revenue from the
operations of Laverie.
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