Appendix-:

Questionnaire
Mahindra KUV100
A survey on Mahindra KUV100

1. Name *

2. Gender *
Mark only one oval.

Male
Female
Prefer not to say

3.Age( in Years)

15 to 20
20 to 30
30 and above

4.Are you interesting in Driving car ?

Yes
No

5. Do you own a car * .

Yes
No

KUV 100

6.Which model of these do you like ?

XUV
SUV
KUV
MUV

12/26/2018
 7. Do you know the below car? *

Yes
No

8.Have you watched the KUV100 TV ad? .

Yes
No

9. How do you get to know about KUV100 ?

TV Advertisement
Internet
On Road

10.Rate the KUV100 for the following components (on the scale of 1-5)

Very bad, bad, Neutral, Good, Excellent

Price affordable
Design
Mileage
 Performance
Safety
12/26/2018
11. How would you Rate Services of Mahindra?

1 2 3 4 5

Very bad Excellent

12. What is the change you would prefer in Mahindra KUV100

Design
Performance
Features
Mileage

Competitive Challenges?
13. Choose the car you would like to prefer?

Mahindra - KUV100
Hyundai - i10 Grand
Maruti Suzuki - Swift
Ford - Figo
Toyota - Etios

14. Why you are preferring the above car?

Price
Performance
Safety
Mileage
Design

15. Do you think the competitors of Mahindra have be?

Yes NO