Methodology

This study is carried out to know the supply chain management of Button Roses in
Chikkaballapur district. In this chapter the description of the study area, the sampling
procedure, nature and sources of data, the statistical tools and techniques employed for
analyzing the data are presented under the following headings.

3.1 Description of the study area

3.2 Sampling procedure

3.3 Nature and sources of data

3.4 Analytical tools and techniques employed

3.5 Definition of terms and concepts used

3.1 Description of the study area

This study is carried out to know the supply chain management of Button Rose in
Chikkaballapur district. In this chapter the description of the study area, the sampling
procedure, nature and sources of data, the statistical tools and techniques employed for
analyzing the data are presented under the following headings.

3.1 Description of the study area

3.2 Sampling procedure

3.3 Nature and sources of data

3.4 Analytical tools and techniques employed

3.5 Definition of terms and concepts used

3.1 Description of the study area
A small city in southeastern Karnataka, Chikkaballapur is the headquarters of the same
name district. It is Located at Latitude-13.4, Longitude-77.7. Chikkaballapur District is sharing
border with Anantapur District to the North, Bangalore Rural District to the South, Kolar
District to the East, Tumkur District to the west. It is sharing Border with Andhra Pradesh State
to the East. Chikkaballapur District occupies an area of approximately 18.20 square kilometres.
It’s in the 921 meters to 678 meters elevation range. This District belongs to Southern India.

3.1.1 Demography

Kannada is the Local Language here. Also, People Speaks English. Chikkaballapur
District is divided into 6 Taluks, 157 Panchayats, 1925 Villages. Gudibanda Taluk is the
Smallest Taluk by population with 51828 population. Chintamani Taluk is the Biggest Taluk
by population with 271284 population. The geographical area of Chikkaballapur district is
4,244 km2 spread in six taluks, and it has 1,049 villages. The district has six taluks viz.,
Chikkaballapur, Chintamani, Gouribidanur, Bagepalli, Sidlagatta and Gudibande. The
population of district according to the year 2011 was 12,55,104 with 1000: 968 male and female
ratio. The overall population density of the district is 298 per sq.km.

3.1.2 Land use pattern in Chikkaballapur district

Table 3.1 shows the land use pattern in the Chikkaballapur district. The total geographical area
of the Chikkaballapur district was 4,244 Km2, out of which the net cultivable area was 4,
59,939 hectares. The area not available for cultivation was 51,243 hectares, fallow land was 1,
32,722 hectares and 73,719 hectares of land was under forests.
3.1.3 Climate, rainfall, soil type and cropping pattern

The district is generally dry with temperatures ranging from 170 C in winter to 410 C in
summer. The normal rainfall is 678 mm, with a record rainfall of 845.30 mm during the year
2018. Chikkaballapur district having faced 39 droughts in the last 100 years. It has three
different types of soils viz. red loamy soil to red sandy soil and lateritic soil. The important
crops grown in this area are ragi, maize, redgram, groundnut and sunflower in kharif, mango
and grapes in Rabi and redgram, groundnut in summer (Table 3.2).

In Karnataka, the major pomegranate growing districts viz. Bangalore rural, Ramanagar,
Chikkaballapur and Tumakuru and 946 hectares of area under Button Rose. Button Rose is
gradually becoming a popular crop with the farmers of Chikkaballapur district because of
frequent droughts and consequently the failure of seasonal crops and also because of the
frequently getting money for the produce.

3.2 Sampling procedure

The sampling procedure adopted is described as follows

3.2.1 Selection of the study area and farmers

Pomegranate is cultivated on commercial scale in Chitrdurga district. It is the major

Pomegranate growing district in south Karnataka. It ranks first in the state with respect to total
area under Pomegranate. The area under Pomegranate in the district is 3926 hectares.
Pomegranate being a dry land horticultural crop is gradually becoming popular with the
farmers of the region. These reasons led to the choice of Chitradurga district as the area of
study.
Pomegranate cultivation is practiced throughout the Chitradurga district. However, the large
scale cultivation of pomegranate is mainly concentrated in Hosadurga taluk as occupying an
area of 1265 hectare. Therefore, to fulfil the objective of the study Hosadurga taluk from
chitradurga district were purposively selected. From Hosadurga 90 farmers and 8
intermediaries were selected to analyze the supply chain management of pomegranate in
Chitradurga district.

3.3 Nature and source of data

For evaluating the objectives designed for the study, required primary data were
collected from selected sample farmers by personal interview method with the help of pretested
and well-structured schedule. The data collected from the farmers pertained to the agricultural
year 2018-19, which includes general characteristics of cultivation related to sample farmers.
The secondary data were also collected from Department of Horticulture, Chikkaballapur,
District Statistical Office, Chikkaballapur, the secondary data collected for the study included
district wise area under Button Rose in Karnataka, taluk wise area under Button rose in
Chikkaballapur district, cropping pattern, land use pattern and rainfall pattern of
Chikkaballapur district.

3.4 Analytical tools and techniques employed

3.4.1 Descriptive statistics

Detailed description of the analytical tools employed in the study is given below. Descriptive
statistics, producer’s share in consumer rupee analysis was used to study the marketing
efficiency. Mean and percentage were computed to examine the
roles played by the intermediaries, factors influencing supply chain, marketing channel and
cost and returns in the supply chains were computed for various participants in supply chain.

3.4.2 Garrets ranking technique

The study of constraints faced by the cultivators is one of the important aspects of research
from policy point of view. The respondents were asked to rank the constraints in production
and marketing of Button Rose and these ranks were converted in to scores by referring to
Garrets table.

In the study, Garrets ranking technique was used to analyze the constraints in Button Rose
production. The order of the merit given by the respondents was changed into ranks by using
the formula.

Percent position =100(Rij-0.50)

Nj

Where Rij = Rank given for ith item by jth individual Nj = Number of items ranked by jth
individual
The percent position of each rank was converted to score by referring to tables given by Garret
and Woodworth (1989). Then for each factor, the scores of individual respondents were
summed up and divided by the total number of respondents for whom scores were gathered.
The mean scores for all the factors were ranked, following the decision criterion that lower the
value the more important is the constraint to farmers.
Table 3.1: Land Utilization pattern of selected district
(In ha)

Sl. No. Particulars Chikkaballapur

1. Total geographical area 404501

2. Area under forest 49704

3. Land not available for 66235

cultivation

4. Cultivable waste land 4743

5. Fallow land 24113

6. Net area sown 212946

7. Area under Horticultural 57977

Crops during 2017- 18

8. Net Area Sown during 212946

2017-18

Source: District Statistics Office-(2017-18)