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Furry Stuffy Market Plan Overview

Market Plan made by Grade 11 Senior High School Student as requirement in their Entrepreneurship subject

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KateAnneBetco
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41 views3 pages

Furry Stuffy Market Plan Overview

Market Plan made by Grade 11 Senior High School Student as requirement in their Entrepreneurship subject

Uploaded by

KateAnneBetco
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MARKET PLAN

A. Target Market

In the result of research and analysis, we have one target sales which is individual
sales.

 INDIVIDUAL SALES

The target market of Furry Stuffy are the student of San Jose-Litex Senior High
School both grade level.
Market (Population) Target Market/Individual Sales
Grade 11 – 1,208
Target Market
Grade 12 – 908
Total 2,116 43%
57%
Grade 11
Grade 12

B. Promotional Methods

 Word of Mouth
 Advertising through social media and flyers
 Sales Promotion through discounts on coupon

C. Major Trends Affecting The Market

o Production of Goods
o Demand of Goods
o Customers changing preferences of product
o Spending habits of customers
o Negative response about the product
D. Competitor

The Furry Stuffy has two type of competitor, direct and indirect competitor. Our direct
competitor are the store outside the school and the stalls inside the school that sell the
same products but different made of. Indirect competitor are the stalls sell product that
can attract the target market of Furry Stuffy.

E. Competition Advantage

The Furry Stuffy is to provide customers satisfaction with affordability of price for
everyone.
 Quality
 Durable
 Affordable Price
 Durable Packaging
 Discount
 Free Items (Promo)

F. Distribution Methods

G. Demand And Supply


We conducted survey to San Jose-Litex Senior High School last March 7, 2019:

 Are you willing to buy our product?

No
0%
6%

Yes
No

Yes
94%
 Are you willing to pay ₱10.00– ₱25.00?

8%, 8%

Yes
No

92%, 92%

 Product options:

Product Options

10%

Headband
Key Chain
90%

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