4TH QUARTER - ENTREP

MARKET PLAN

MARKET ANALYSIS
Market Analysis which includes demand and supply vis-a-vis competitors.

Historical Total Supply: Previous 4 years Piconetto sold by the Total

Data Demand competitors per year Supply
( 4 years )

A B C D

Year 1 1,609 225 316 396 410 1,347

Year 2 1, 800 260 378 419 438 1,495

Year 3 2, 169 278 385 420 444 1,527

Year 4 2, 346 296 400 465 495 1,656

The above table shows that there is an increasing demand for cone tips among the grade school and high
school students of Canossa School. However, the existing four big competitors are not able to meet such
demand resulting in a gap. This means that there is an unmet demand in the market for the cone tip.

MARKETING AND SALES STRATEGIES

Marketing Strategy
An aggressive and flexible marketing campaign will aim to reach more customers and advertise the food
product of Cone Tips to make it popular and impressed by the customer service through the unique,
visually appealing, and delicious taste in our product named Piconetto than to the competitor’s food
product. This will emphasize the customer’s preference to have an opportunity to deal with their own
taste. Our food business Piconetto will utilize the different various types of communication we could
prefer to showcase the Cone Tips.
● Social Media - this business will be active on social media platforms because creating a page is
useful in this generation where they can see our product. The millennials and customers can also
be aware and engage with our product in a convenient way throughout the service of value and
quality.
● Promotion - this business attempts to have this kind of strategy to endorse our product publicly.
We can also advertise our product by making ads, events and experiences. The benefits under the
sales promotion will partake in this marketing strategy and we can also let the vloggers and
influencers have this opportunity in order to increase the existence of our product.
● Place - this business plans to open a store nationwide if it becomes successful. We also offer an
online or offline delivery and possibly to open a store in some online marketplace. Our business
also accepts resellers and retailers.
 ● People - this product primarily targets kids and families of any age, those people who have a
good taste and a kind of baby tooth. We can also cover up to attempt a datas in combination or
collaboration with some organization in establishing our product such as flyers and tarpaulins.

Sales Strategy
Our accessible links through different social media platforms will be able to draw more attention to our
business and products over time. And for further inquiries, our page is always available for customers
willing to learn more about our system. Increased response time between buyer and seller serves as an
impression for new customers.
Our Cone Tips relies on the objective in building strong customer loyalty towards the valuable
resources focused on significant amounts of information from each perspective. Our food business
Piconetto is aggressively striving to increase the number in market penetration that can be a source to
boost the sales with the help of materials and equipment supply. The first method to be used is the
development and use of internet websites to look out the responses and customers under its demand. The
second method is the customer service where their interest can meet the expectation throughout the
different set of flavors in Cone Tips to be produced. The third method to be used is when the customer
places an order throughout the distribution logistics, a better communication with key and workforce
personnel they could encounter in the cool breeze and delightful manner. The fourth and last method is
expected to have freebies for the new customers and a card that they need to complete in order to redeem
the prize is also the way to boost up the sales in our product. Our Cone Tips will ensure the quality and
quantity and also the consumers satisfaction to prevent the weaknesses and limitations in the product.

PRODUCT CHARACTERISTICS OR FEATURES

Our product Cone tips has a number of competitive features that will be used to its advantage to achieve
market penetration
● Catalog of flavors - customers are offered with an array of flavors like peanut butter chocolate,
coffee, ube, mango, classic chocolate and more.
● Affordability of products - customers (parents of adolescents) having a sizable budget for
snacking at home or in outings and meetings, it is favorable for many for its easy of portability
and its quantity.

PRICING POLICY
Our Cone Tip will adopt the differing price based on the flavors of the product. As such, below is the
pricing scheme that will be adopted:

FLAVORS PRICE (PESO)

Chocolate 160

Coffee 140

Peanut Butter Chocolate 150

 White Chocolate 160

Cookies and Cream 170

Strawberry 200

Mangoes 210

Avocado 220

Ube 220

SALES PROJECTION
Flavors Price Quantity Year 1 Year 2 Year 3 Year 4
per
Month

Qty Peso Qty Peso Qty Peso Qty Peso

(Units) (Units) (Units) (Units)

Chocolate 160 50 (5%) 600 96,000 630 100,800 662 105,920 695 111,200

Coffee 140 73 (5%) 876 122,640 920 128,800 966 135,240 1,044 146,160

Peanut Butter 150 50 (5%) 600 90,000 630 94,500 662 99,300 695 104,250
Chocolate

White Chocolate 160 90 (5%) 1080 172,800 1,134 181,440 1,191 190,560 1,251 200,160

Cookies and 170 68 (5%) 816 138,720 857 145,690 900 153,000 945 160,650
Cream

Strawberry 200 50 (5%) 600 120,000 630 126,000 662 132,400 695 139,000

Mangoes 210 50 (5%) 600 126,000 630 132,300 662 139,020 695 145,950

Avocado 220 50 (5%) 600 132,000 630 138,600 662 145,640 695 152,900

Ube 220 50 (5%) 600 132,000 630 138,600 662 145.640 695 152,900

Total 531 6,372 1,130,160 6,691 1,186,730 7,029 1,246,720 7,410 1,313,170

Note: There will be a 5% increase in the quantity of Cone Tips to be sold as well as its price.

MARKET ANALYSIS SUMMARY

Based on the data shown in our market analysis, our total demands have increased with the number of
products sold throughout the 4 years. Because of this, we try to keep a step ahead in order to satisfy future
buyers. Although it has started at a high rate, our demands have exponentially grown higher compared to
our supply. This means we lack a number of resources. Therefore certain flavours are more produced like
white chocolate to boost sales and also be our main staple.