Variables in the Equation

B S.E. Wald df Sig.

Step 0 Constant -1.164 .064 330.485 1 .000

ZVariables in the Equation

B S.E. Wald df
Step 1a Age -.052 .006 78.998 1
Gender(1) -.407 .134 9.264 1
Constant 1.005 .233 18.623 1
a. Variable(s) entered on step 1: Age, Gender.

C5+(C3*40+C4*
 Exp(B)
.312

ation

Sig. Exp(B)
.000 .949 1
.002 .666
.000 2.731
1 8 4 9 10 10 7 10 4 3

Variables in the Equation

B S.E. Wald
Step 1a Price -.377 .135 7.766
Freshness -.625 .151 17.082
ofstock
Ingredients .340 .130 6.781
whethernat
uralorsynth
etic

BrandNam -.804 .183 19.259

e
Taste .932 .217 18.484
Variety -.157 .138 1.300
Packaging .374 .146 6.592

Shelflife -.166 .116 2.065

Tradition .405 .138 8.654
Easeofacc -.055 .167 .107
essibility
ModernTre -.158 10.000 1.932
nds
Constant 1.297 1.856 .489
a. Variable(s) entered on step 1: Price, Freshnessofstock,
Ingredientswhethernaturalorsynthetic, BrandName, Taste, Variety, Packaging, She
 8 10

the Equation

df Sig. Exp(B) 5.066152

1 .005 .686 0.006307
1 .000 .535
0.993733
1 .009 1.405

1 .000 .447

1 .000 2.538
1 .254 .854
1 .010 1.454

1 .151 .847
1 .003 1.499
1 .744 .947

1 .165 .854

1 .484 3.659
essofstock,
ame, Taste, Variety, Packaging, Shelflife,