Simply Beyond Indigo:

your marketing ecosystem

2015 plans and pricing
 Go simple with a plan
Simplify and save with our all-in-one plans. We can effectively coordinate all of
your marketing efforts while saving money, time, and energy. We take care of the
marketing heavy lifting while you concentrate on medicine. Each plan is a package
of services that costs less than purchasing the services individually. Choose the plan
that supports your practice marketing ecosystem.

Plan Setup Monthly You save

Basic Startup $2350 $449 $900 per year

For startups, single-doctor practices, and mobile practices

• Beyond Simple website

• Low-Density SEO
• DIY Review Monitoring Program

Market It Right $6749 $2999 $700 on setup

For multi-doctor practices, specialty hospitals, and practices in highly
$2028 per year
competitive areas

• Custom Design website (upgradeable to Enhanced for an additional fee)

• Premier Marketing Plan
• Low-Density SEO
• Comprehensive ORM Program

My Marketing Needs Help $5950–$6749 $585–$1034 Up to $700 on setup

For general practices
$1034 per year
• Custom Design website (upgradeable to Enhanced for an additional fee)
• Choose one:
• High-Density SEO
• Low-Density SEO and Comprehensive ORM Program
• Low-Density SEO and Basic Marketing Plan

One Brand, Many Locations $13,800 $3813 $2697 on setup

For large, multi-service practices with more than one location
$9060 per year
• Multi-Practice website
• Premier Marketing Plan (entire brand)
• Low-Density SEO and Google AdWords (3 locations)
• Comprehensive ORM Program
 An ecosystem is a series of relationships between parts that shape and
change the whole continuously. Your marketing ecosystem is a series of
interactions between the services and platforms that combine to create
your practice’s brand image.

Your content is shared on your Facebook page, then repurposed and tweeted
to your followers, which in turn helps you get found in search engines, sending
visitors to your website. Your practice has to be ready to respond to pet owners’
search needs, whenever and wherever they are. We have the infrastructure to
optimize your marketing; you do not need to build this for your practice.
We have plans that perfectly suit your needs and budget.

Custom websites
Your website is an integral part of your marketing ecosystem. Pet owners want to solve
problems and find the information they need quickly and easily. They access your site
from mobile devices, tablets, computers, and even some wearable computers. Your
website needs to work as well on a mobile phone as it does on a desktop.
We work closely with you to design and build your website to inform clients and
prospects of your services and specialties, to promote your practice, and to build,
maintain, and expand your business and brand reputation in the communities you serve.
We create your website to match the personality and vision of your practice. We
simplify the decisions so you can concentrate on your business and the health of your
patients. We have a website option that is right for your practice.

Responsive design
All Beyond Indigo websites are built with responsive
design. Simply put, responsive design means your website
automatically adjusts its blocks of content to display on a
phone, a tablet, or a computer screen. Soon, that list may
include smart watches, appliances, car screens, and other
emerging devices.

Custom Design Enhanced Custom Design Multi-Practice

New practices and practices that focus on Multi-doctor practices focusing on exotics or specialty Large practices with 3–4 locations
general medicine medicine, practices marketing specialty services (More locations? Just ask.)

Simple, clean, clear page layouts Enhanced page design, including special formatting Enhanced page design, including special
and graphics to get your message and products formatting and graphics to get your message and
across, state-of-the-art calls to action and products across, state-of-the-art calls to action
microinteractions and microinteractions

20 content blocks (300 words each) 25 content blocks (300 words each) 40 content blocks (300 words each)

Navigation containing partially Enhanced navigation that is designed to tell Enhanced navigation that tells your brand’s story
pre-defined modules your story and highlights your locations

Appointment form and up to 4 others Appointment form and up to 6 others Appointment form and up to 10 others

Custom, unique, SEO-ready content with responsive design. Get your message across clearly and concisely.

$5999 * $7999 * $12,500 *

* Service fees of $169–$299 may apply. Service fees include: Unlimited changes to text, links and pictures, yearly page allowance, website and email hosting, backup, Google Analytics analysis and ongoing checks.

(877) 244-9322 www.BeyondIndigoPets.com

Digital marketing services
We offer flexible marketing programs to help you easily build your online marketing
presence. We provide a roadmap for creating a comprehensive marketing ecosystem The SBA recommends that a small business
strategy. You won’t be overwhelmed and wondering if your efforts are successful; spends 7% to 8% of its gross revenue on marketing.
you will know. We build monthly goals and continually track your progress. Our pricing is less than the salary of a full-time
We are experts in Veterinary Marketing. We have been serving veterinarians marketing employee and typically comes in
for over 10 years. We know the market, we know your language, and we know under 1.5% of your gross revenue.
what works.

Basic Marketing Plan Premier Marketing Plan

Marketing planning • Basic marketing profile • Expanded marketing profile

• Standard marketing plan • Customized marketing plan with offline marketing ideas
• Monthly planning meetings • 1–2 planning meetings per month and as needed
• Personalized standard editorial topics • Customized editorial topics
• First-month onboarding and setup • First-month onboarding and setup
• QR codes • QR codes

Marketing • 1 large targeted campaign per quarter • 1 larger, more extensive targeted campaign per quarter
promotions • 1 small targeted promotion per month • 1 small targeted promotion per month
• Custom marketing proposal for campaigns

Marketing reporting • Key metrics and highlights • Key metrics and personalized summary
• Facebook Insights • Facebook Insights
• Written reports • Written reports and optional review by phone
• Quarterly reviews

Content media • 1 original blog post per month • 4 strategically-targeted, original blog posts per month
management • Optional eNewsletter add-on • 1 eNewsletter per month (includes address list update)

Social media • Cover and profile image design • Cover and profile image design, 1 custom element per quarter
management • Website integration • Website integration

Facebook Facebook
• 3 light content posts per week • 3 light content posts per week
• 5+ promotion topic posts per month • Promotional posts as needed
• 1 blog link post per month • 4 blog link posts per month
• 1 ad hoc post per month • Up to 3 ad hoc posts per month
• Ad management and creation, with $100 ad credit • Tailored ad management and creation, with $200 ad credit
• Events pages • Events pages
• Custom tab apps: welcome page, contests, etc.
Pinterest
• Monthly eNewsletter import
• Limited pinning and interaction, including blog post pinning
• Pinboard ideas Pinterest
• Monthly pinning and interaction, including blog post pinning
• Optional channels $450 each
• Pinboard ideas
• Help with custom Pin creation

• Choose up to 2 optional channels

Optional social Twitter • Setup and optimization • 5 Tweets per month • Campaign and promotion Tweets • Interaction
media channels YouTube • Setup and optimization • Help with uploads (up to 4 per month) • Video descriptions and tags
Google+ • Setup and optimization • Content creation and posting • Management and interaction
LinkedIn • Setup and optimization • Content creation and posting • Management and interaction
Others (Vine, Instagram, etc.) • Setup and optimization • Integration with overall marketing • Content creation and interaction

Monthly cost $599 $2,499

Search engine optimization (SEO)
For today’s veterinary practice,
Low Density High Density
Search Engine Optimization (SEO)
is a necessity—not a luxury. Since Designed for Practices in lightly-competitive areas New practices or practices in
nearly 90% of consumers consult or those with well-established SEO highly-competitive urban areas,
a search engine before making a that want to remain competitive practices that want to be found in
purchase or choosing a service, neighboring towns and cities
your search engine placement
Local keyword research ✓ ✓
can make the difference between
a pet owner walking into your Competitor analysis ✓ ✓
clinic or your competitor’s.
SEO copywriting ✓ ✓

Ongoing on-page optimization ✓ ✓

Google makes more than
600 changes to their system Monthly SEO review meetings 1 2
each year.
Monthly SEO reports ✓ ✓

Google, Yahoo, and ✓ ✓

Beyond Indigo’s SEO programs
Bing local area setup
move beyond outdated keyword
counts, toward a comprehensive Link building consultation ✓
system that targets the amount of
Full blogging package with ✓
online competition your practice
4 written and optimized posts
faces. Multiple factors affect
per month
search engine placement, such
as online reviews, high-quality Monthly Google AdWords $100
content on your website, social allowance
media, and multimedia usage.
Monthly cost $350 $1199

Content: the key to your story Blogs: current, in-depth content

In 2015, content is more important than ever. Pet owners expect to find
answers quickly and easily wherever they are. Short, focused content
blocks are essential for modern websites, while blogs provide the
opportunity for current, updated, in-depth coverage of key business
issues. The best marketing mix of content is both: short blocks and
regularly-updated blog posts. Our experienced writers create content
blocks and write blogs that help you tell your story.
Regular blogging fuels a marketing ecosystem. Blogging has taken
center stage in terms of driving traffic and refreshing content on
your site. Your blog communicates to both your audience and search
engines that yours is a vibrant and up-to-date practice. We can help
with blog setup and integration or, if you prefer, one of our professional
bloggers can blog for your practice.

(877) 244-9322 www.BeyondIndigoPets.com

Online reviews & reputation
management
Your hospital’s
DIY Review Monitoring Program Comprehensive ORM Program
reputation is woven
into all aspects of Designed for Practices able to designate a staff Practices new to online reputation
your marketing member to manage most online management and needing startup
ecosystem. Every reputation issues assistance, monitoring, consultation,
piece of your system and training
can reinforce your
Automated review monitoring ✓ ✓
brand—especially
your online reviews. Email templates for requesting reviews ✓ ✓
Reviews factor
Initial evaluation of online reputation ✓
prominently into
your local search Specialist claiming and customized updating ✓
rankings. A solid of up to 9 major review sites
review program
Personalized consultation services ✓
includes claiming,
monitoring, Staff training ✓
responding, and
Poster and 500 postcards promoting reviews ✓
asking for reviews.
Creation of a website “Review Us” page ✓

Up to 90% of Access to enhanced ORM maintenance ✓

consumers make
Monthly cost $99 $150
decisions based
on reviews. One-time setup fee $799 if SEO services purchased *
$1,499 without SEO *

* Includes 3 months of review monitoring. Discounts are available for AAHA members.

Visual identity design

Your logo is just one of the most recognized elements of your identity.
Because your identity now goes so far beyond your logo, you can more
efficiently manage it with a coordinated identity system.
An identity system is toolkit of simple, versatile parts that can
be combined as needed to establish a consistent visual language
and tell your practice story. It’s much more than just a logo or set of
colors. There are no assumptions about specific applications, just raw
components and style guidelines that take the pain out of adapting to
whatever new uses arise. Your identity system is a visual manifestation
of your brand attributes. The images, colors, and typography all have
something unique to say about you.
At Beyond Indigo, we have the experience and expertise to make
your identity another one of your practice’s assets. Your identity
enhances your brand value and helps to unify the look and feel of all
your communications and marketing efforts. No matter what type of
practice you run, we can help with packages starting at $5000.
 Our commitment to you…
Beyond Indigo will:

✓ Simplify your marketing

by streamlining the number of vendors needed

✓ Give you more time

to focus on your practice while we focus on your marketing

✓ Give you engaging digital marketing

to tell your story and make your practice stand out

✓ Give you tools

to make you more visible to your target market

✓ Give you accurate translations

of veterinary language to layperson’s language

✓ Give you peace of mind

that your marketing is working 24/7 and is consistent with
your vision and desire to grow

✓ Educate you and your staff

on current marketing practices, and empower you to use
this education to benefit your practice and your clients

Technology &
marketing
roadmap: making
it all work as one
Your marketing ecosystem extends beyond digital marketing to all of
the technology within your practice. Think about all of the hardware
and software you use to manage your practice and communicate with
your clients. Does your receptionist struggle to make appointments
on an outdated computer? Do all your invoices and reminders present
a consistent, coherent representation of your brand? Does your
equipment create bottlenecks and delays?
Beyond Indigo can help you develop strategies and goals that
contribute to a healthy practice ecosystem. Our experienced staff works
with you to put the pieces in place to seamlessly build your practice. All
messages are consistent, all target markets are identified and reached,
all software usage is maximized, and all staff members know the plan.
With a marketing and technology consult, you can have a road map
to your future.
Beyond Indigo offers both virtual and in-person programs starting
at $800. Contact us to learn how we can help your practice grow.
Exceptional customer
service
At Beyond Indigo, we also have a business ecosystem, and
our ecosystem is designed around you and your needs.
Every member of our system works with each other to
optimize our service for you. Our ecosystem works with the
single goal of making your marketing simple and effective.
Our modern organization is virtual and distributed.
We represent the best specialists in the industry. Need
a change to your website? Have a question about your
marketing? Our team is here to simplify the process and
relieve you of the marketing burden.
All of our websites include unlimited changes to your
text and photos.

(877) 244-9322 www.BeyondIndigoPets.com

 (877) 244-9322
www.BeyondIndigoPets.com