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  • Tugas 1 BRM

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    Rizqi hidayat
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    1. The document describes 6 final research projects categorized by type of research: standard research, applied research, case/descriptive study, and business plan. 2. It provides the title, authors, and short description of the objective or purpose of each research project. 3. The research topics include marketing to Indonesian millennials, technology acceptance of digital banking in Indonesia, knowledge sharing in organizations, capital structure analysis, performance management systems, and business plans for event planning and travel discovery businesses.

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    Walakauala

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    1. The document describes 6 final research projects categorized by type of research: standard research, applied research, case/descriptive study, and business plan. 2. It provides the title, authors, and short description of the objective or purpose of each research project. 3. The research topics include marketing to Indonesian millennials, technology acceptance of digital banking in Indonesia, knowledge sharing in organizations, capital structure analysis, performance management systems, and business plans for event planning and travel discovery businesses.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    17 views2 pages

    Tugas 1 BRM

    Uploaded by

    Rizqi hidayat
    1. The document describes 6 final research projects categorized by type of research: standard research, applied research, case/descriptive study, and business plan. 2. It provides the title, authors, and short description of the objective or purpose of each research project. 3. The research topics include marketing to Indonesian millennials, technology acceptance of digital banking in Indonesia, knowledge sharing in organizations, capital structure analysis, performance management systems, and business plans for event planning and travel discovery businesses.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Type of Research  Title of The Final Project  Author of the Final  Short Description 

    Project 

    Standard Research  1. The Power of Nostalgia 1. Vanesa 1. The objective of this research is
    Marketing to Indonesian Valensca to clarify the relationship
    Millennial Customers 2. Dhiyaa between indonesian millineals’
    Perception Puspita and nostalgia, and to explore
    2. Technology Acceptance rightful noltalgic elements and
    Model of Digital Bank in the impact of it toward brands.
    Indonesia 2. The objective of this research is
    to measure customer perception
    about the usefulness and the
    ease of use of particular digital
    bank called “Jenius” in
    Indonesia.

    Applied Research  1. Enhancing Knowledge 1. Inez Marmora 1. The objective of this research is
    Sharing at PT. X Indonesia 2. Akhsanul to identify the causes of delays
    2. Proposed Relationship Amin in the process of sharing
    Marketing Strategy for knowledge at PT. X and find
    Bayarin.co.id solutions to overcome the
    cause.
    2. The objective of this research is
    to propose strategy for
    bayarin.co.id to maintain,
    develop and expanding their
    customers.

    Case/Descriptive Study  1. Optimum Capital Structure 1. Dimas Cahyo 1. This research discuss about the
    Analysis ( Case Study : Prihadi capital structure of INA,Inc that
    IPTN North America, Inc ) 2. Muhammad influenced that company
    2. Design Performance Aulia Rendy operations to achieve its
    Management System ( objectives.
    Case Study : PT. Solarens 2. This research discuss about the
    Ledindo ) strategy of company to improve
    effective performance
    measurement by using
    performance management
    system

    Business Plan  1. Business Model Building of 1. Riza Rinanto 1. This research was conducted to
    Moko Discover by Using 2. Fadhli find suitable business model for
    Business Model Canvas Fatahillah Moko Discover.
    and Analytical Hierarchy 2. The purpose of this research is
    Process. to prepare and create a
    2. Business Plan of Bumi business plan that give bumi
    Kinanti Wedding House kinanti competitiveness.

    Critical Review 

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