MICVV Write-Up

Name- Parth Shah

Roll Number- 201832075
Interview- 13th July, AEC 4 (Panel 4)
This year Mock interview and comprehensive Viva Voce was held for second year students in
which second year student can get an idea about what they need to work upon and what
additional things can they learn which might help them in the final placements interview.
The panel of 3 members had 2 IMT faculties and 1 alumnus. The interview went on for about 40
minutes and following are observations, suggestions and action plan for how I can improve my
performance.
Observations/Suggestions
1. My preferred profile of working is digital marketing and I found myself a bit too rigid about
it. I need to do more research on what else can I get into which is also in my interests.
2. I need to prepare list of profiles and companies that I am interested in.
3. Be aware about the current affairs as those questions can be asked in an interview.
4. Learn the fundamental concepts of marketing.
5. Being a fresher there are chances that my interview may be limited to my resume and
summer internship experience.
Action Plan
1. Proper industry research in order to find out scopes of digital marketing.
2. Read books on digital marketing like Digital Media Planning.
3. Improve general knowledge by either subscribing newspaper or reading it online.
4. Start looking for opportunities of jobs in the corporate.
5. Will make a website for blogs where I can use the knowledge and training got in summer
internship program on Search Engine Optimization (SEO).
6. Complete some online digital marketing courses to improve my knowledge.