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    The document summarizes a book titled "Digital marketing: strategy, implementation and practice" by Dave Chaffey and Fiona Ellis-Chadwick. It provides an abstract for the book, stating that the 5th edition offers comprehensive guidance for companies on utilizing digital media to meet marketing goals. It links marketing theory to practical business experience through case studies and interviews from leading digital companies like eBay and Facebook, to help readers understand digital marketing in practice.

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    The document summarizes a book titled "Digital marketing: strategy, implementation and practice" by Dave Chaffey and Fiona Ellis-Chadwick. It provides an abstract for the book, stating that the 5th edition offers comprehensive guidance for companies on utilizing digital media to meet marketing goals. It links marketing theory to practical business experience through case studies and interviews from leading digital companies like eBay and Facebook, to help readers understand digital marketing in practice.

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    11 views1 page

    File PDF

    Uploaded by

    Indah
    The document summarizes a book titled "Digital marketing: strategy, implementation and practice" by Dave Chaffey and Fiona Ellis-Chadwick. It provides an abstract for the book, stating that the 5th edition offers comprehensive guidance for companies on utilizing digital media to meet marketing goals. It links marketing theory to practical business experience through case studies and interviews from leading digital companies like eBay and Facebook, to help readers understand digital marketing in practice.

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    Universitas Indonesia Library >> Buku Teks

    Digital marketing : strategy, implementation and practice / Dave


    Chaffey, Fiona Ellis-Chadwick
    Chaffey, Dave, 1963-
    Deskripsi Lengkap: http://lib.ui.ac.id/detail?id=20419965&lokasi=lokal
    ------------------------------------------------------------------------------------------
    Abstrak

    "In its fifth edition, 'Digital marketing' (previously 'Internrt marketing') provides comprehensive, practical
    guidance on how companies can get the most out of digital media to meet their marketing goals. 'Digital
    marketing' links marketing theory with practical business experience through case studies and interviews
    from cutting edge companies such as eBay and Facebook, to help students understands digital marketing in
    the real world." -- From the cover back.

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