Anna Sofia

Self Aware Bitch Brand Guidelines

2019
 About
Anna Sofia is a 15 year old singer/songwriter
from Collingwood, Ontario. Being in dance at a
younge age, she always knew that she wanted
to be a performer. Her influences like Tyler, The
Creator, Rex Orange County and Elton John have
Photo not only inspired her to persue music, but showed
her a different way to be an artist. Although she
is young, Anna has found a way to be entirely
authentic with both her sound and her lifestyle.
She tries to inject her humour and personality
in everything she does. Her debut EP titled Self
Aware Bitch is schedule to release later this fall.

“I want to inspire people to be more

authentic, that’s why I make music.
I also want to fill a standium.”

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 CORE VALUES PERSONALITY

Collaboration Authentic
Relationships Funny
Creativity Self Aware

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Photo Photo
 To match the Anna’s personality showed through
the visuals, a key aspect of Anna’s messaging
comes through her humour. Anna is naturally a

Playfulness
very funny person and that needs to be reflected in
all her messaging. It’s not necisarily about telling
jokes, more so painting a picture for the listener
to see the world as she does.

VOICE + TONE

“You’ll never catch me

in the same socks.”

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 Target
Audience
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Anna’s ideal listener is a high school student in
North America. What her peers are doing
successfully is building a relationship with their
fans by being authentic. To capture this specific
audience, Anna is going to be using Youtube and
Instagram as her primary platforms. Creating
music videos, skits, and other content catered to
the high school student, while being completely
herself.

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@mismatchedsocksyo