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Name:
Tutor:
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Date:
Portfolio 1 Assignment Solicitation Letter for the Pink Pitaya Coco Blend

Names:
20 Feb. 2019.

Dear Gym manager (management),

RE: Introducing the Pink Pitaya Coco Blend – The New Super fruit for Exceptional Health
Outcomes

Our leading “superpremium” juice Company, Juice Generation, has for the past few years
worked on creating a revolutionary product that offers high energy levels, while at the same time
improving the user’s health. The quest has led to the creation of the “superpremium” juice, Pink
Pitaya Coco Blend, which cannot be matched with any other similar product in the market today,
and in the near future. Our company brags of the exclusive rights to produce and market the juice
drawn from the Pitaya super fruit, and we humbly request to supply the new juice that is
reducing the risks of suffering from all cancers, to your premium gym facility. So far, the
consumers taking the juice report high energy levels and exceptional levels of health vitality.

The Pitaya is a fruit that grows in Nicaragua only, and very few people know about it and its
energy and immunity boosting properties. In regards to taste, it is fulfilling because it tastes like
a blend of strawberries and the superfood wheatgrass; it will be highly fulfilling to your
customer’s taste buds. On health advantages, the fruit provides vital minerals and antioxidants
that reduce the levels of cancer-causing free radicals. Further, experts on food and nutrition such
as David Wolfe, who authored the book “Superfoods,” the fruit contains high levels of vitamin
C, and is also superhydrating.

The production of the Pink Pitaya Coco Blend also offers life-changing benefits to the people
working for the company. The producing factories are social impact-oriented, and all the workers
are single mothers; they scoop and blend the superfuits. The choice of this group as the target
labor source was driven by the awareness that employing single mothers provides for the most
vulnerable children in society. The Pitaya blend juice is a mixture of pitaya, coconut, and banana
pulp and a 3.5 ounce package retails at $8.45. As a premium juice product, the price is an
attractive bargain, noting that at a small price, one gets an exceptionally high amount of juice.
The high amounts of juice offered in every package will be a huge plus for the clients visiting
your premium gym facility. Every package will offer them an exceptionally tasty beverage that
boosts their levels of energy, while also boosting overall health outcomes and wellbeing at a low
cost. The attractiveness of the juice offer will be an added advantage for your business, noting
that no one can ignore the taste and the health benefits it offers at the offer price.

The juice has been on sell for the past few months, and a few of our customers have very good
things to say about it. Terry Joshua, an American professional athlete said “I love everything
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about the Pitaya Coco Blend because it is very tasty, highly refreshing, and gives an immediate
energy boost. I’ve never felt this satisfied by a beverage during and after my workout sessions,
not to even talk of the impact it will have on my overall health.” These sentiments are shared by
many other gym-goers and athletes, and so we at Juice Generation are hoping to get the same
feedback in your gym. For any inquiries and to order a few free samples to introduce it to your
gym-goers and athletes, contact the sales department on +1 – 856 – 734 25912. You can also
contact us on any questions you may have about the Pink Pitaya Coco Blend or refer us to your
affiliate gym facilities. We hope to establish a fulfilling and long lasting business relationship
with your business, soon.

With Thanks,
Jack Jones
Head of Sales & Marketing, Juice Generation America.

MESSAGE #2: NEGATIVE NEWS LETTER: Crisis Response Action for the Colonnade
Hotel and Resort
Crisis Action Approach for the Hotel
Complaint: in the past few days, Mr. Ward tendered a complaint letter, regarding the poor
services offered to him and his family while staying at the hotel and resort. Mr. Ward and the
family had advance paid for 15 rooms for their celebration, with the hope of staying together.
However, upon arrival, the hotel was unable to give all the required rooms due to overbooking,
and so he would like to understand the cause of the problem and probably receive compensation.
Notably, Mr. Ward has made the issue public on a few media, and therefore, it is crucial to
address his concerns at once.

Steps in the Crisis Resolution Plan

The crucial steps in the current plan is saving and salvaging the hotel’s reputation, while
also satisfying Mr. Ward, by apologizing and compensating for any inconveniences caused. The
focus is meeting all his needs, so he can voluntarily pull-down the negative posts made on the
hotel. To achieve that goal, the steps to take include:
Stage 1: Understanding the issue – after receiving the complaint, the General Manager contacts
other staffs to bring the issue to light, and to note all affected parties, towards identifying the
people at fault. After consideration of all pertinent issues, the GM will contact Mr. Ward.
Stage 2: Crisis Assessment – the stage entails the collection of all relevant information including
booking information, surveying the possible extent of the issue, and possible challenges the
clients suffering at the various hotel sites.
Stage 3: Action outlook – the stage entails identifying the most appropriate ways to resolve the
issue, while considering its impact on the overbooking crisis, the brand, and address the crisis
internally, among staffs.
Stage 4: Action selection – this entails selecting the most appropriate course of action, for
example, sending Mr. Ward the letter.
Stage 5: Plan execution – entails the GM’s action of drafting and sending the letter to Mr. Ward.
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Official letter Response to Mr. Ward

Jack Jones,
The General Manager,
Colonnade Hotel and Resort,
14 Main Street,
New York City, 20435-0123

To, Mr. Kevin Ward

23 Springer Street,
Stamford, Ct, 30154-0872

Dear Mr. Ward,

RE: APOLOGY FOR THE INCONVENIENCES CAUSED BY COLONNADE HOTEL AND
RESORT DURING YOUR RECENT VISIT, AND A FREE OFFER YOU CANNOT REFUSE

As the General Manager at the Colonnade Hotel and Resort, I take this opportunity to humbly
apologize on behalf of the hotel for all the inconveniences that you and your family suffered
during the stay at the hotel. We truly appreciate your efforts of communicating your experiences
while visiting the hotel, and we will do all that we can to make it right.

The Colonnade Hotel and Resort is fully devoted to ensuring the availability of rooms for guests
and also offering the best quality of services. In respect to the challenges you encountered during
your visit, we express our sincere regrets that we failed to meet your expectations on the services
to receive from the hotel. We are also aware that the visit was not just an impromptu holiday, but
a time you had set aside to celebrate with your family, and we failed to offer accommodation
services in line with your needs. At the moment, we are re-evaluating the hotel’s booking
policies and systems, towards ensuring that this issue does not recur in the near or distant future.

As part of the hotel’s apology and efforts to correct our mistakes and failure in offering you the
premium services you anticipated, we are refunding the whole amount spent by your family
during the stay at the other hotels. In addition, we will refund all the transportation costs incurred
by the members that had to commute to and from the hotel, as a way to correct the
disappointment you encountered. I firmly believe that this action taken will offer you a sense of
issue resolution and improve your satisfaction in our services. It is also our hope that you can
give us another chance to offer you the satisfactory levels of satisfaction you expected from the
hotel, so we can be sure that your experience is filled with good memories of your visit.

Kindly, feel free to get back to us, on whether your family can return on the complementary stay,
during which, you will be our VIP visitor, and we can guarantee that you will not regret
considering the offer.

With Thanks,
Jack Jones,
The General Manager, The Colonnade Hotel and Resort.