पोटली

By- Shantanu Maheshwari

Guided by- Prof. Jogi Panghaal
 Contents

4 Context
5 Topic
6 Research 1
10 Opportunities
11 Research 2
15 Findings
16 Existing Packagings
18 Design Brief
19 Ideations
20 Feedback
21 Final Outcome
24 Acknowledgement
25 References

Packaging Design for Jowar Roti.

 Context Topic

Grass Root Product and Service Design The topic chosen was the service of providing

This Course explored the grass root level innovations that occur both with products and services in the rural areas when common authentically made Jowar Roti to the citizens of
people develop their own solutions to fulfill their various needs. This development typically takes a 3 step approach : Hyderabad. The aim was to study the

1. A solution is created by gestures of the body and often without using any material. eg, drinking water with two folded hands, acting process and service provided by the Women
as containers.
Entrepreneurs in the city of Hyderabad and help them
2. When this need repeats itself often, gesture is turned into a material object, like a water drinking glass. in enhancing their service in the best possible way.

3. When we increase the number of users for this glass and bring in more factors of costs, new market opportunities, new materials,
new life styles, sustainability and so on, we design the glass differently.

In this Course, students were encouraged to stay close to the spirit of ‘jugaad’, a grass root level innovation practice but to also
address the issues of safety, local making, local maintenance etc.
Two sets of young designers emerged. One set looked at product innovations and proposed more formalized and better performing
solutions in Product forms. Second set of designers set out to propose solutions in Service forms.Design Process followed was similar
and had the following broad steps:

A thorough exploration and with personal choice, picking up of an issue (or topic/theme/need/opportunity).
Research into all requirements to address that issue.
Generating a specific Design Brief.
Ideations, Visualisations, blue prints of service solutions to address that Brief.
Preparations of Mock ups, Models, Prototypes to test with user groups.
Checking/Testing with user groups, compiling feedbacks.
Producing the Final outcome either in a Product form or in a Service form after incorporating Feedbacks.
 Research 1

A Field Study was done in order to

understand the service and some information and

observations were noted. Factors to be considered in

the selected service are mentioned.

 No
Made in Supplementary Women
Information
Traditonal Way Work Entrepreneurs
Boards

Stalls Mostly
Mostly 6pm - 9pm Packaging
on
Jugaad Service Compromised
Service Roads
 Opportunities Research 2

After the first phase of research, there were few In this field study, some observations and

opportunities found. detailed information was taken down. This field study

Signage/ Information Board was conducted in Miyapur area,

Home Delivery Service Hyderabad. Four different Jowar Roti stalls were

A Better Packaging studied. All had different family

Designing an organised stall scenarios.

A Business setup of selling Jowar Rotis Stall 1. Husband-Wife

The major opportunites selected out of these were The Jowar Roti service was run by a husband and

Home Delivery Service and A Better Packaging. wife. Here are some pointers explaining their service-

In order to choose the best opportunity to work on, -Fixed customers

both the opportunities had to be studied thoroughly. -Supplementary Job

For that, another field study was done. -House within 500m

-Average 50 Rotis/day

-Quality of Roti matters

-Wood Fire Preferred

-Customers are Families and Bachelors

-Packaging used is newspaper

(8-10 Rs/ kg)

 Stall 2. Only Woman Stall 3. Mother-Wife

The Jowar Roti service was run by a lady The Jowar Roti service was run by a mother and her

single handedly. Here are some pointers son’s wife. Here are some pointers explaining their

explaining her service- service-

-Supplementary Job -Fixed customers

-House within 500m -Supplementary Job

-Average 30-50 Rotis/day -House within 500m

-Son Auto-Rickshaw driver -Average 30-40 Rotis/day

-Denies Order if asked after the dough is over. -Son- cab driver

-Earns more on weekdays -Own land own Jowar

-Curry costly for business -Closed if women have problem

-Customers are Families and Bachelors -Customers are Families

-People order on phone and come to take at stall -No waste

-Packaging used by her is Plastic Pouches -Packaging used by them is Plastic Pouches

(100 Rs- 100 Pouches) (100 Rs- 100 Pouches)

 Findings

Stall 4. Mother- Son As seen from the second research, all the Women

The Jowar Roti service was run by a mother and son. Entrepreneurs had a different family scenario and

Here are some pointers explaining her service- background. The Jowar Roti service was their

-Supplementary Job supplementary job. Some women were housewives,

-House within 500m whereas some worked as housemaids and

-Average 30-50 Rotis/day watchwoman in the morning time.

-Son Auto-Rickshaw driver Taking insights from the research, it was found that

-Donot denie order if asked after dough is over. Son the home delivery service would be difficult and not

brings dough from home. suitable in all the cases. So, the second opportunity

-Earns more on weekdays of having a new packaging was chosen as all of them

-Does home delivery sometimes (If Nearby) compromised in packaging.

-Regular customers more Jowar Roti is an healthy food, good for

The son had the knowledge that packing the roti in digestion and even for Diabetes patients. Most of

newspaper was injurious to health. So he used a the regular customers consume it just because of its

packaging in which roti is rolled over a sheet of healthy properties.

plastic silver foil and then it is rolled in newspaper. Then why should the packaging be

There is no direct contact of roti with newspaper. compromised?

 Existing Packagings
The existing packaging includes the use of
newspaper, Silver plastic pouches and silver plastic
foil over a newspaper.
All these packaging have some pros and cons.
The plastic pouch packaging makes the jowar roti
soggy and smells wierd.
The news paper makes the roti dry and the packaging
becomes soggy.
The silver plastic foil over a newspaper is
better among the rest two packagings as it keeps the
roti better. But, usage of these
materials for packing food is harmful to health.
Newspaper Packaging
Newspaper ink contains harmful colours, pigments,
binders, additives and preservatives. It also shows
the presence of harmful chemicals like pthalate which
can cause DIGESTION PROBLEMS, BREAST
CANCER, OBESITY and also lead to SEVERE
TOXICITY.
Plastic Packaging
When plastic packaging is used to carry hot food, it
leaches chemicals 55 times faster than normal. These
chemicals can promote human BREAST CANCER
cell growth.
Design Brief Ideations

First material which came to mind was Cloth, as it is

used by farmers to carry roti with them to their farms

and the roti stays in a great

condition for 2-3 hours.

So, some of the explorations were done with muslin

cloth and a deposit system was also thought of dur to

which the women can also earn profit and the

To Design a Safe, Better and Sustainable Packaging for the Jowar Rotis. packaging will be reused.
 User Feedback Final Outcome

Finally, the Potli was resized and a coloured cloth was

The Potli packaging with coloured thread was used to
used for the thread as an identity for the women.
experiment. The women had to be convinced to take
Posters were designed in order to make people aware
the potli as they were used to the newspaper
about not using plastic and newspaper for packaging.
packaging. Few Potlis were given free to the women

to try it and sell it to the customers for 5 Rs.

This packaging is completely sustainable. There is

no throwing system. The potli can be washed just in

water and reused. This can

reduce the waste from packaging as well as will keep

the roti and the people healthy.

The feedback got from the women was that the potli

was a bit small in width. So, the size of the potli had

to be increased.

People, on the other hand, have to be made aware of

the dangers of using plastic and newspaper for

packaging.
The posters were made in three different languages-

English, Hindi and Telugu as the local language used

here is Telugu.

The main aim while designing the poster was to

convey the message just using pictures and less

writeup.
 Acknowledgement References

Image reference:
I would like to thank Prof. Jogi Panghaal and Prof.
google.com
Rangaraju for their valuable support and guidance

throughout the duration of my project.

Information reference:
I would also like to thank Ms. Inshra Khan, Mr. Rohan
abc.net.au choice.com.au
Goud Mandala, Mr. Arnab Chanda, Mrs. Rakhi Helen
moneycrashers.com
and Mr. Parv Pranjal for being a support every time I
liveyourlifemore.com
needed anything and for helping me out in the

project.