TABLE OF CONTENTS

Executive Summary …………………………………………………………………. 2

Business Review …………………………………………………………………….. 3

Mission/ Vision ……………………………………………………………………….... 4

Situational Analysis

i. Environmental Analysis………………………………………………. 4
ii. Key Factors of Success……………………………………………….. 4
iii. SWOT Analysis………………………………………………………. 5

Market Segmentation/ Target Market…………………………………………………… 6

Marketing Objectives and Goals………………………………………………………… 6

Financial Statement

a. Market Share………………………………………………………………. 7
b. Sales Inventory……………………………………………………………. 8
c. Computation………………………………………………………………. 9
d. Ingredients of Polvoron…………………………………………………… 10
e. Others……….…………………………………………………………….. 11

Marketing Strategy

a) Product Strategy………………………………………………………. 12
b) Pricing Strategy……………………………………………………….. 12
c) Place Strategy…………………………………………………………. 12
d) Promotion Strategy…………………………………………………… 12
e) Distribution Strategy………………………………………………….. 13

Contingency Plan…………………………..…………………………………………… 13

Appendix…………………………………..…………………………………………….14
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 Executive Summary

This marketing plan illustrates the marketing segmentations/strategies that we

used to obtain customers, generate profits, and whatnots.

We can never loathe the original flavor of Polvorón, but we cannot also deny that

we want something new, something innovative, and something that would astonish our

taste buds, perhaps an unusual new look and flavor that you don`t see everyday.

Though the focal point of our business is formulating new flavors and looks for

Polvorón, we cannot simply discard and discontinue the production of the never-fading

traditional flavor and looks of Polvorón that most of us Filipinos grew up with.

MM`s Polvoróns are reasonably priced homemade products that can be sold in

MasCo kiosk and Online Rush Computer Shop. It is usually packed in small sizes. People

of all ages, without a doubt, will enjoy MM`s Polvoróns.

Once we`ve accumulated the necessary components for advancement, we would

augment the scope of our market in Gumaca, Quezon.

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 Business Review

Polvorón (also known as pulburon/polboron in Tagalog) is a type of shortbread

and holiday delicacy that originated from the Iberian Peninsula. It is produced mostly in

Spain and Latin America and is a popular dessert in the Philippines.

“Polvo” which means powder in Spanish literally translates to “powder” snack or

cookie; hence “powder cookie.”

When we talk about Polvorón we always tend to depict a picture of a milk

powdered candy in our minds with a nostalgic feeling, a candy that brings us back to our

younger days. Nowadays, the typical homemade traditional cellophane/Japanese paper

wrapped Polvorón is becoming dull due to big famous stores that offer it.

MM`s Polvorón aspires to produce Polvoróns that can keep pace with the

Polvoróns of famous stores and the taste of the new generation not just in the way of

introducing new flavors but in a sense of an unusual physical characteristics of it (i.e.

Chocolate Coated Polvorón).

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 Mission/Vision

The mission of MM`s Polvorón is to provide unique variety of Polvoróns for a

reasonable price and to consider foremost the satisfaction of the consumer. MM`s

Polvorón envisions to be the “insignia” of the Filipino pulburon.

SITUATIONAL ANALYSIS

 Environmental Analysis

Polvoron is a sweet delicacy that iswidely known and incessantly patronized in

the Philippines. Polvoron is a highly profitable product in the market, we Filipinos

attest to this due to our love for sweet delicacies.

 Key Factors of Success

 Understand the needs, wants and desires of our target market. We will be

the voice of the customer for our product.

 Producing goods, tasty and more inspiring polvoron

 Minimize expenses

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 SWOT Analysis

 Strengths

 Sell directly to the consumers

 Keep costs below competitor’s cost

 Homemade product

 Weaknesses

 Limited amount of capital

 Limited target audience

 Lack of brand awareness

 Opportunities

 Loyal customers

 Similar products on the market are not as reliable or are

more expensive

 Growing population

 Threats

 Competitors have stronger brand name

 Changing customer taste

 Competition may increase

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 MARKET SEGMENTATION/ TARGET MARKET

 Our focus is on small businesses.

 The target market for MM`s Polvoron is active consumers

 These active consumers represent a demographic group.

MARKETING OBJECTIVES AND GOALS

The goals and objectives of MM’s Homemade Polvoron is to start the business on

the year 2016 and gaining good customer feedback, to encourage other teenager to build

their own business too even they are young. Also to expand our knowledge and capability

on handling the business.

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  FINANCIAL STATEMENT

 Market Share

Sales

Graham Balls 36%

12% Sweet Nuts 12%

12% 36%
Bread Rolls 26%

Gummy Worms 12%

26%
12%
MM's Polvoron 12%

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  Sales Inventory

MM’s Homemade Polvoron

Product Cost Volume Amount

Description/s Unit/Price
December 2015 Php. 168.00 60/4.00 Php. 240.00
Polvoron

January 2016
Masapan 100.00 24/5.00 120.00
Polvoron 106.00 18/5.00 90.00
18/3.00 54.00

Polvoron 142.00 107/2.50 267.50

February 2016
Polvoron 137.00 70/2.50 175.00

TOTAL Php. 653.00 Php. 946.50

Gross Profits Php. 946.50

- Cost -653.00

Net Profit Php. 293.50

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 Computation:

 ½ kilo Flour Php. 40.00

 Cookies and Cream 33.50
 ¼ Butter 30.00
 P. Milk 150grams 50.00
 ¼ kilo Sugar 16.50
 Gas 40.00
 Plastic Cellophane 12.00
 Sticker Paper 50.00

TOTAL Php. 272.00

Total Cost Php. 272.00

Production 90 pieces

Cost per piece 3.02/pc.

Mark up: 60% 1.81

Selling Price Php. 5.00/pc

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 Ingredients of Polvoron

 Flour

 Cookies and Creams

 Butter

 Milk

 White sugar

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 Others

 Gas

 Plastic cellophane

 Sticker Paper MM’s homemade

POLVORON
Cookies and Cream
Distributed By: MASCO
Gumaca, Quezon

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 MARKETING STRATEGY

 Product Strategy

 We have a distinct flavor and look that consumers will look for.
 Pricing Strategy

MM’s Polvoron is priced with the competition in mind. The

distributors is not concerned with setting prices to signal luxury or

prestige, nor it is attempting to achieve the goals of offsetting low

prices by selling high quantities of products. Instead value pricing

is practicing so that customers feel comfortable purchasing again

the said product. The pricing strategy also makes MM’s Polvoron

good gifts --- for birthdays, graduations, or “just because”.

 Place Strategy

Our business will be distributed to MasCo kiosk and Online Rush

Computer Shop. The distribution of the product is the best for the

accessibility, availability and for our target need of the business.

 Promotion Strategy

a. Internet advertising/ Social media (MasCo Facebook

Page)

b. Referral

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 Distribution Strategy

Use marketing efforts to attack the competitor in the areas in which

they are not serving the market well.

CONTINGENCY PLAN
 The worst case scenario is that the Polvorons might spoil when it`s left
unsold.

In any case that the worst scenario occurs, MM`s polvoron will dispose of
the polvoronsthat are near spoilage but are still safe to ingest by drastically
reducing its price.

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APPENDIX

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