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Client: Maritime Academy of Asia and the Pacific

Customer Case Study:
Andragogy of Distance Introduction:
Education
The Maritime Academy of Asia and the Pacific (MAAP) is a
Client Name: non-stock, non-profit maritime higher educational institution

Maritime Academy of Asia and which is owned, developed and operated by the Associated
the Pacific Marine Officers’ and Seamen’s Union of the Philippines
Business Objective: (AMOUP). MAAP is established in 1972.

To integrate Administrative and

MAAP governing body comprises of following associates:
Professorial control functions for
thousands of students,
 Danish Ship-owners Association
facilitators, E-coaches to
facilitate Knowledge  Norwegian Ship-owners Association
Management, Maritime
 Japanese Ship-owners Association (JSA)
Education & Training using
Information Technology and  All Japan Seamens’ Union (AJSU)
services.  International Transport Workers Federation (ITF)
Challenges:  International Maritime Employees’ Committee

 Educate, train thousands of  Filipino Association of Marines’ Employment (FAME)

marine engineers and deck
officers using Information
AMOSUP Seamen’s Training Center (ASTC) is accredited by
Technology and services
 Role and functional the Maritime Training Council (MTC), the Maritime Industry
responsibilities of both
Authority (MARINA), and the Technical Education and Skills
Teaching & Non-Teaching
staff Development Authority (TESDA),
 Functional features for the
Students to educate, train MAAP has a state-of-the-art infrastructure spread over a 103
and equip them to be
hectare. It is equipped with the first cutting-edge maritime
competent maritime
professional simulators and laboratories to educate, train thousands of
marine engineers, deck graduates and officers and research
ABA Tech Solution:
officers.
 Learning Management
System and Technology Business Objective
Services
 Train the trainer To integrate administrative and professorial control functions
 Conceptualize and devised
for thousands of students, facilitators, E-coaches at MAAP to
Andrgogical approach in
Marine and Education facilitate Knowledge Management, Knowledge sharing,
Training arena.

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Maritime Education & Training using Information Technology and services.

Our e-learning course ware design can take any form, including interactive tools, case studies,
and quizzes with ample opportunity for online skills practice, testing, and feedback.

Our development process follows the best practices in e-learning industry. Our team of e-learning
Architects, Instructional Designers, Subject Matter Experts, Web Developers, and Programmers
work as a team to create e-learning courseware.

Training
Need
Analysis

Evaluation Design

Implementation Development

Fig.1: E-learning development process at ABA Technology Services

ABA’s LMS streamlined various functionalities:

 Simplify tasks for all e-learning stakeholders, engaging users with ease
 LMS is structured to facilitate self-guided learning and to perform efficiently and intuitively
 Creates online assessments with minimal effort
 Any-time, anywhere access to course materials
 Collaborative learning environment
 Mapping of E-coaches
 Tailor-made programs based on individual objectives via learning Paths / Competencies
 Tracks programs and courses
 Adapts to different instructional styles
 Monitors student performance effectively
 Creates online assessments with minimal effort

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Learner Portal

Planning
And
Administration
Scheduling

Assessment Content
Engine Management

Competency
Management

Fig.2: ABA LMS capabilities

Challenges:

During 2009-10, MAAP confronted with ever increasing demand from both local and foreign
shipping companies with well disciplined, ably trained, competent and qualified deck officers and
marine engineers who are hands on in a globally competitive maritime trade and industry.

The herculean task was to educate, train and manage hundreds and thousands of students,
officers, professors, educators, facilitators, coaches, mentors and facilitators in a maritime
education and training environment.

Understanding various bottlenecks, pain points across the stakeholders at MAAP to devise the
integrated solution.

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ABA Technology Solution:

We carried out the gap analysis, Training Need Analysis with MAAP to provide a comprehensive
and flexible enterprise-wide training solution through our Learning Management System (LMS)
and Content Authoring Management System (CAMS).

A competitive advantage comes from integrating all training functions to provide a comprehensive
learning program.

Project Highlights:

Gap analysis, Training Need Analysis, client requirements were gathered to plan and devise the
solution for MAAP. Couple of seminars were held at MAAP by our Subject Matter Experts on
various topics, e.g.: Andragogy of Distance Education and Train the trainer to understand their
requirements and address their pain points.

Following course wares and programs were planned, designed and successfully implemented at
MAAP by our team using CAMS & LMS.

 MS Program in Marine Engineering

 MS Program in Marine Transportation
 BS Program in Marine Engineering
 BS Program in Marine Transportation
 Research Methodology
 Vessel Technical Management
 Ship Management
 Human resource management
 Vessel inspection
 Vessel Sales and Purchase
 International Maritime Organization
 Cost control and budgeting
 Commercial and legal aspects
 Communications and application of IT
 Asset Management

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Business Benefits:

 Just-for-me learning: Our highly customized blended learning solution enabled map to
assess individual and group needs, and tailor the learning to specifically address individual
needs based on interests, career objectives and job profiles.
 Track and manage learning: Ability to track and manage the learning that occurs within
organization and for the extended enterprise with features such as employee registration
and prior, during and post testing across the entire spectrum of training.
 Measure learning effectiveness: Ability to collect and interpret large amounts of information
to measure learning effectiveness, competency and impact on business objectives.
 24 Hours a Day / 7 Days a Week support: Any stakeholders can access courses 24 hours a
day, 7 days a week, along with their work, family and personal schedule.
 Cost/Man power Saving: MAAP achieved 40 - 60% cost savings in training when compared
to instructor-led courses
 Just-in-time learning: Delivers learning “just-in-time,” the moment any stakeholder needs
that Information.

Fig.3: Blended Learning by ABA Technology Services