Name of the Business: RDRC Choco Lit House

Owner: Ricky Casin

Address: 641 Flores Building, Peñafrancia Avenue, Brgy. San Francisco, Naga City

Form of Business: Sole Proprietorship

Start up Date: September 25, 2018

Why did you choose that industry: The owner decided to put up a chocolate store because it is
a unique concept to start in Naga City.

Employees:

Donita Rose Blanca - Manager

Kenneth San Joaquin - Store Attendant

Jeanelyn Paz - Store Cashier

Short History:

The owner fortunately found his ideal commercial space where he will put up the chocolate
store, along the road and with parking area.

He prioritized the renovation of the space and store set up, giving little effort in marketing &
promotions. That was the reason why the opening of the store was not that successful.

The whole store team started to think of a strong marketing strategy. They came to the idea of
using facebook as a social marketing platform of the business. The next thing was to think of
what they need to publish in facebook page for the business name to be known by the public.

The owner approved the idea of the team to make a raffle contest in social media which made a
big mark in the history of Choco Lit House.