HOW IMPORTANT ARE THE FOLLOWING PARAMETERS WHEN IT COMES TO SHOP ONLINE AND TO

WHAT EXTENT ARE YOU SATISFIED WITH E-RETAILER ?

PLEASE RATE THEM ON 5 POINT SCALE((1= LEAST IMPORTANT & 5= MOST IMPORTANT AND 1=
LEAST SATISFIED & 5=VERY SATISFIED)

PARAMETER IMPORTANCE SATISFACTION

TRUST
DISCOUNTS
SCHEMES & OFFERS
SERVICE
QUALITY

WHAT INFLUENCES SHOPPING DECISION FOR ELECTRONIC PRODUCTS ONLINE ? RATE ON

FOLLOWING PARAMETERS

5 POINT SCALE. (1=VERY POOR, 2=POOR, 3=AVERAGE, 4=GOOD &5=VERY GOOD)

INFLUENCERS RANKING
ADVERTISEMENTS IN MAGAZINES
ADVERTISEMENTS IN NEWSPAPERS
ADVERTISEMENTS IN TV
RADIO ADS
DIRECT MAIL
HOARDINGS
WINDOW DISPLAY
E-ADVERTISEMENT
BRAND IMAGE
SALES PROMOTION
PACKAGING OF PRODUCTS
STORE PROMOTIONS
LOYALTY PROGRAMMES(E.G.
.CARDS/POINT SCHEMES)
HOW STRONGLY DO YOU AGREE OR DISAGREE WITH THE FOLLOWING STATEMENTS?

(1= STRONGLY DISAGREE; 2= DISAGREE; 3=NEUTRAL; 4=AGREE AND 5=STRONGLY AGREE)

SUBJECTIVE PARAMETERS 1 2 3 4 5
I SHOP ONLINE FOR ENTERTAINMENT
WHEN I WANT TO TRY SOMETHING NEW, I
TEND TO SHOP ONLINE
I SHOP ONLINE BECAUSE OF THE CHEAPER
PRICE THAN PHYSICAL STORES
THE 24-HOURS OPERATION ATTRACTS ME
TO SHOP ONLINE AS IT IS CONVENIENCE
ONLINE SHOPPING PROVIDE ME A WIDE
VARIETY OF PRODUCTS THAN PHYSICAL
STORES
I TEND TO SHOP ONLINE TO BUY GOODS
NOT AVAILABLE FROM THE NEARBY
PHYSICAL STORES
I SHOP ONLINE BECAUSE I DO NOT HAVE
TIME TO SHOP AT PHYSICAL STORES
AFTER WORK OR STUDY.
IF MULTI BRANDS ARE AVAILABLE IN ONE
OUTLET NO NEED TO GO FOR SHOPPING
ANOTHER OUTLETS
FREE DELIVERY CHARGE IS A PRICE
ADVANTAGE WHEN I SHOP ONLINE