ASSIGNMENT COVER SHEET

STUDENT DETAILS

Student name: NGUYỄN THỊ THANH TRÀ Student ID number: 31171021407

UNIT AND TUTORIAL DETAILS

Unit name: Survey and Multivariate Analysis Unit number: SMA – DH43ISB – 1
Tutorial/Lecture: Session 3 Class day and time: Monday afternoon
Lecturer or Tutor name: Hồ Trọng Nghĩa

ASSIGNMENT DETAILS

Title: Practicing exercise (individual) – Consumer satisfaction – ANOVA and ANCOVA

Length: 3 pages Due date: June 11th, 2019 Date submitted: June 11th, 2019

DECLARATION

I hold a copy of this assignment if the original is lost or damaged.

I hereby certify that no part of this assignment or product has been copied from any other student’s work
or from any other source except where due acknowledgement is made in the assignment.
I hereby certify that no part of this assignment or product has been submitted by me in another
(previous or current) assessment, except where appropriately referenced, and with prior permission
from the Lecturer / Tutor / Unit Coordinator for this unit.
No part of the assignment/product has been written/ produced for me by any other person except
where collaboration has been authorised by the Lecturer / Tutor /Unit Coordinator concerned.
I am aware that this work may be reproduced and submitted to plagiarism detection software programs
for the purpose of detecting possible plagiarism (which may retain a copy on its database for future
plagiarism checking).

Student’s signature: Nguyễn Thị Thanh Trà

Note: An examiner or lecturer / tutor has the right to not mark this assignment if the above declaration has
not been signed.
1. Does satisfaction vary due to consumer’s gender?

H0: 1 = 2

H1: Means are not all equals

As can be observed from the output table above, the significane level is 0.218 (p

= 0.218), which is larrger than 0.05. We fail to reject the Null hypothesis. Therefore,

there are no statistically significant differences in the satisfaction between two genders.

Thus, satisfaction does not vary due to customer’s gender.

2. Does satisfaction vary due to consumer’s age?

H0: 1 = 2

H1: Means are not all equals

 According to the table above, we know that the significance level is 0.001 (p =

0.001), which is below 0.05. We then reject the Null hypothesis. hus, there are

statistically significant differences in customer’s satisfaction between different age

groups. However, the Tukey post hoc test must be proceeded with an aim to know which

of the specific groups differed.

 The table shows that there is a statistically significant difference in satisfaction

between the groups that are younger than 20 years old and from 20 to 40 years old (p =

0.01); as well as those who are older than 40 years and less than 20 years old (p = 0.04).

Nonetheless, there were no statistically significant differences between the groups that

are from 20 to 40 years old and older than 40 years of living (p = 0.973).

3. Assuming that satisfaction does vary due to consumer’s age, are such differences

valid in two groups of gender?

Firstly, the result from the row labeled as [Gender * Age] has suggested that the

interaction does not have statistically significant effects on customer satisfaction (since

p = 0.138 > 0.05).

Secondly, there was no statistically significant difference in mean customer

satisfaction between males and females (p = 0.913); although, there were statistically

significant differences between groups of ages (p = 0.001 < 0.05).