S.

N SOURCE NAME OF THE SOURCE

1 BOOK MARKETING

MARKETING

MARKETING

INTERNATIONAL BUSINESS

2 jounals indian journal of marketing

indian journal of marketing

indian journal of marketing

indian journal of marketing

theicfai university journal of

brand management

international journalof research

in finance& marketing

Asia Pacific Journal of

Marketing& Management
review

International journal of
business admisnistration &
management

3 magzine/ newspaper economictimes

economictimes

livemint
4 websites itcportal.com
repsly.com
marketinmo.com
NUMBER OF SOURCE

1. Baile, c., Bainer P., Wilsan, H and Clarke, M (2009): segmentation & customer
insight in contemporary services marketing practices, Journal of marketing
management 25, 3/4, 227-32

2. Baines paul, fill chris, page kelly, sinha piyush k(2013) , Marketing segmentation
&Postioning, marketing, asian edition, chapter 6, pg 180-212
3.Baines paul, fill chris, page kelly, sinha piyush k(2013) , introduction to marketing
communication, marketing, asian edition, chapter , pg 323-353
1.Hill charles W.L , Jain Arun k(2011), the strategy of international business,
international business, sixth edition chapter-12, pg 494-536

1.Sumbly, Yuvika & Siraj, Sadaf (2019), Brand experience - A systematic Review &
Research Agenda, vol-49, issue no.-5, may 2019, pg 33-48

2. prasad, s.shyam, Rathore vishwajeet singh, kathawale Aslam Ahmed(2019), An

exploratory study of postioning of cement brands in Rajasthan, vol-49, issue no- 2,
feb 2019, pg 32-58

3.agarwal, Sonali , Rachaudhuri P.S(2019), Consumer perception of B2C wbsites :

An emperical study of Delhi- NCR, vol- 49, issue no- 6, june 2019, pg 35-47

4.Pawar, prafulla Arjun, Umesh Pant (2019), Analzing the role of brand relationship
dimension in the development of brand community, vol- 49, issue no- 7, july 2019,
pg 7-18

5.Sarangapani A &Mamath, T. (2008). Rural Consumer Behavior with Regard to

Selected FMCGs Consumption Patterns and brand Usage Study. The Icfai University
Journal of Brand Management(3), 23-61.

6. Patil, Yogita Janardan, Sarode, A.P(2017). Growth of personal care product

market in India. International journalof research in finance& marketing ,vol- 7,
issue -7, july 2017, pg 65-77

7.Titus Ra, Sengupta Debashish, Garg Alankrita(2013). Leveraging distribution

network for competitive advantage : A case of Fmcg channel management at ITC
LTD. Asia Pacific Journal of Marketing& Management review, vol-2, issue-2 feb
2013, pg-76-86

8. goel, rahul(2017).effect of sales promotionon consumers with reference to

FMCG companies in India. International journal of business admisnistration &
management .vol-7, number-1 (2017), pg- 152-162
1.Mukherjee Writankar(2018). ITC plans to shift focus in personal care ,
economictimes, oct 1, 2018
2. Mukherjee Wrintankar(2017), to outrun rival, ITC plans frequent facelift of its
personal care produts , economictimes, apr 26, 2017
3. Tandon suneera (2019), ITC's FMCG business to include newer
categories,acquisition, livemint, 12july, 2019
1.booklet ofitc from itcportal.com
2.product disribution strategy, repsly.com
3. distribution channel in marketing,marketingmo.com