DELIVERING A NEW CUSTOMER EXPERIENCE

FOLLOW DOMINO’S ON THEIR DIGITAL TRANSFORMATION JOURNEY

Amid slumping sales, a crowded market and a new breed of customers with high digital expectations,
Domino’s faced a huge business challenge. Company leadership knew it was time to evolve away
from traditional methods, and create new ways to engage customers and differentiate the brand.
By fully committing to digital transformation with the help of partners like Cisco, Domino’s staged a
comeback and is now considered a true pioneer in revolutionizing the customer experience.
Learn how they’re blazing a new digital path from start to finish.

BUILDING IT AGILITY FOR A

WORLD-CLASS ORDERING SYSTEM

Digital Ready Solutions

Cisco UCS IT infrastructure
Modernized global data centers
Security for customer data
Cisco UCS & Meraki in stores

Transformation Outcomes
Mobile ordering and engagement
Global operating savings and efficiencies
60% of business from digital ordering
Insights and analytics from more than
5,000 stores in the US
New capacity and apps added in hours

REINVENTING THE BRAND

WITH NEW CAPABILITIES

User generated content

Self-serve customer experiences
Out of stock reduction

HARNESSING INNOVATION
TO DISRUPT AN INDUSTRY

Digital Ready Solutions

S+CC automotive
S+CC home

Transformation Outcomes
Conversational commerce
S2S & S2H delivery
Continual innovation

CREATING NEW
DIGITAL EXPERIENCES
TRACKER
Domino’s order tracker
Pizza Profiles
Mobile apps
Smart TV & Smart watch ordering
MY PIZZA PROFILE
Home automation
Testing self-driving cars
REORDER

By investing in the right team and infrastructure, Domino’s created a platform to drive
meaningful change in digital ordering, data insights, and customer experiences.
The end result? More sales, better stock prices, and a well-earned place at the
forefront of customer experience innovation.

See more of Domino’s story at

cs.co/Dominos