Professional Documents
Culture Documents
A Thesis Presented to the faculty of Dr. Pablo R. Olivarez Senior High School,
Submitted to:
Ms. Angeline Remigio
Immersion Adviser
ABSTRACT
The focus of this study was to know the use of Internet marketing strategies to
make the efforts successful. Many research findings confirm and support being of
utilized. The success of the Internet as a medium for marketing depends upon how
well the system outperforms alternative systems. The researchers also explore
how an organization can establish a customer base with the site-centric and
and difficult endeavors are part of sustaining the business. That said, one of the
most difficult parts of scaling any business is actually figuring out which channel
is the most sustainable for bringing through new customers. The interview that
has been conducted is composing of 9 questions that are inclined in the statement
of the problem. The participants of the study are the 30 selected Grade 11 and 12
students of OC-DPRO. And from that, 30 out of 30 participants said that chess
can acquire marketing ideas from this activity. Thus, the research study is a
complete success.
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Introduction
Social media is the easiest way to connect to the people around the
world. Making a trend is such a simple than making the paper advertisement.
grow. At this time of the world, people need a product from advertisement that
will fit on their short time. It is better to approach people on social media because
they spend a lot of their time surfing in the internet and it is proved byVijaypawar
influences the purchasing decision of the customers since it is much more reliable
makes people spend more time scrolling and surfing. According to the Statista’s
Most popular social media, Instagram had 1 billion in population and it ranked on
the 6th place. The product advertisement should get along with what the customers
want so it can be noticeable while they use social media. Innovating marketing
strategy must coincide with the development and changes in the world. People do
not want to have hard time in searching for products they want (Kroll,
C.2000).With that, a company need to make the people to avail for them to grow.
2 consecutive years, these businesses had this strategy and made their phenomenal
achievement, yet not all of them reached the highest point of their company.
fun and unexpected. This app was widely used since it is been launched (Dua,
2015) and it was enjoyed by big brands and celebrities. Boomerang allows user to
take a short video on their phone and play them on a loop. It is an updated app
because in this era, the mobile phones and smart devices are the evidences of
many people who are giving their whole time on the internet; that is why,
innovating a smart application that will gain interest from the users and at the
same time advertising the product, but most of the people these days want
where the customers will get a discount if they promote the product. Creating and
testing a new marketing strategy if it will affect the number of customers and the
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profit of the business. The study aims to promote with the easiest and cheapest
for growth of an enterprise. Businesses that innovate are able to scale up and add
more products that allow them to take on more customers and grab a bigger share
of the market. Entrepreneurs find their way to get along their competitors to
prevent the gap between them. The proponents should know the easiest way to
encourage their customers to buy their product with the use of technology. One of
the examples on how innovating marketing strategy affects the business is the
Peel Company. It is a cell phone case industry which promotes its new case
great avenue to showcase products and at the same time making new marketing
has simple mechanics that help customers to be motivated to join the contest.
Through uploading entries with the researcher’s hashtag, the winners can be
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determined as well as the effects of the internet marketing strategy in the business
One significance of the study focuses on a student attention. During the business
expo, the students provide some strategically way on how to have a unique and
the Netizens because it will help their buying decision with the use of internet
since they are highly exposed on it. Third are the Young Entrepreneur, the given
strategy will motivate them to create a unique and new strategy that will help their
business to grow. Fourth the Sellers, Internet marketing strategy will help their
business to gain profit at the same time to endorse their business. And lastly, the
given strategy can help the Teachers to identify and assess their students if that
At the end of the study, the mentioned people would finally know why the
and catchy to the people. And this study can provide them a sudden attainment
that boomerang is such a great tool for advertising products using the internet to
MATERIALS:
INGREDIENTS:
For ShuKoy
Lumpia Wrapper 50 pesos (10 tanda)
Tikoy 250 pesos
Ham 120 (4 pcs)
Cheese 95 pesos
Statistical Analysis
in questionnaire will be tallied and recorded accurately and the tool that was used
is:
1. Weighted mean
This formula will be used to know by the researchers how high or low the
Formula:
∑𝑓𝑡 𝑥𝑖
𝑥̅ = 𝛴𝑓𝑡
Where:
𝑥̅ - Weighted mean
∑ - Summation
𝑓𝑡 - Frequencies
𝑥𝑖 - Items given
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Financial Analysis
Shukoy 77 770
Table 1: The table above represents the sales of the business consistent with
the quantity of items bought and its equivalent worth in Philippine Pesos. With the
data given, the business has calculated the profit/loss for the day that they need to
Profit/Loss:
Total Sales: ₱3880.00
Less: Total Expenses ₱2967.00
___________________________
Profit: ₱913.00
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Management Aspect
Strength
Foodies point is one of the most recognized stalls during the Business
promoting the product. The said strategy is unique and new to the students that is
why it encourages them to participate in the contest that make the stall
appreciated.
Weaknesses
The strategy that is used by the marketers requires time and effort of the
customer which one of the drawbacks of the strategy because some customer do
not want to waste their time. Another weakness is that the prizes of the products
some customers might just choose cheaper alternatives than the products offered
by the business.
Opportunities
During the Business Expo, the marketers choose where they would like to
place their stall. This place becomes the opportunity of the researchers because it
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got the eyes of the possible respondents because of the big space of the stall and
Threats
used by the competitors that is easier for the customers to engage with and that is
Social media is more than about likes and comments. Brand must
understand what these engagements mean to their business and ultimately be able
to measure its value. Even in the digital world, word-of-mouth and experiential
feedback can be big factors in consumer’s purchase decision. And there no doubt
that almost everyone now is virtually, socially connected. The flow of information
Abrugar(2012),there are many other Internet marketing techniques that could use
to achieve their specific goals but no matter how many tactics used, still must be
In line with the statement of Kwon and Sung 2011 in their study
people who are participate and proved the effectiveness of internet marketing
strategy in a business. Consumers are using traditional media less and less and are
increasingly turning to digital video which is their tool for entertainment. New
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trends are appearing where consumers are increasingly attracted to the dynamic
visually connected form versus static image-based visuals. Users expect the form
to be short, simple and practical, or they will just scroll through the ad because it
images that are then repeated backwards in a time frame of one second. The
millennia’s comfort zone were the social media that made the proponents easily
approach them through this strategy; they also want short and concise information
Interchange Format. When push a button, the app takes a burst of pictures and
stitches them together, form a one second video and plays both forward and
backward. “It’s about engagement and creativity and the visual experience” says
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METHODS
Research Design
it is not possible to test and measure large numbers of samples. The data
will made this research accurately. Researchers interact with individual test
subjects by collecting information using surveys. This survey will pulse the most
involves getting participants wherever you can find them and typically wherever
is convenient. The researchers will set thirty respondents for the one business day
technique where the samples are gathered in a process that does not give all the
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popular of all sampling techniques by reason of, it is the least time consuming,
easy to measure and it has serious limitations the convenience sampling that is a
specific type of non- probability method that relies on data from the respondents
Selection Criteria
taken from a group of people easy to contact or to reach, everyone who will avail
the product will be the respondent to pulse their perceptions and to know the
conducted at Olivarez College- Parañaque and the target participants are the
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Data Gathering
The researchers will gather the data with the following procedures. First,
determining the samples which were the students from K-12 Graduates of
purpose of getting reliable sources of data for the academic year 2018-2019 will
ask to fill out their background information such as their name (optional), age,
and gender. Then they need to fill the questionnaire with their accurate answers.
The questionnaire will administer during the bazaar where all the students who
will purchase the product of entrepreneurs. The response of the participants will
possible recommendations.
Figure1. The figure shows the procedure on how the researchers conduct their
research. It shows that the data are thoroughly analyzed to come up with the result
that helps them to answer and satisfy the statement of the problem on this
research.
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1.2 to be challenged
2. what are the three most prevailing factors that the respondents consider in
3.3 sales
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Market Assessment
to promote their products, made fun memories for the customers and give the
technique is well known by the millennia’s which are the target participants and
they can easily relate because it is trending nowadays. By joining the contest, it
can enhance the skills on using the Boomerang Application and it can also acquire
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Operations
Foodies Point
or grillers.
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explaining or recommending
monitoring tallies.
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Procedure
customers and providing services to existing customers that help develop the
As the results when the expo arrived there are a lot of people who tries and enjoy
this internet marketing strategy. And through the help of this marketing strategy
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Results
After collecting the data, the responses were tallied and computed by a
computer application that gives an accurate percentage and the average of all the
answers and helped the researchers to conclude what is the factors motivating
marketing strategy.
Table 2.1: All the respondents agreed that to have fun is one of the most
factor that motivating customers to join the boomerang contest and it got the
100% of agreed answer.
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Table 2.2: 93.3 % of the samples agreed that the challenge of the contest
makes them to join while the intensity of challenges made the 6.7% to disagree. It
means the challenging part of the marketing strategy motivates customers to join
the boomerang contest.
Table 2.3: The factor of winning takes 90% of the agreed samples and the
fear lose gives the 10% of the samples. It concludes that the desire of winning the
boomerang contest motivate the customers to join.
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Table 2.4: Joining the contest to gain popularity was agreed by 40% of the
samples and made it the least factor because there are 60% of respondents
disagree that popularity did not push them to participate. Almost half agreed that
popular can be a factor but it concludes that the boomerang contest was joined by
the customers not just to be popular.
Table 2.5: Boomerang is trending app and because of this, it became one
of factors that made 60.3% of the samples agreed yet the 39.7% disagreed. It
became an almost half of the samples disagree but still the percentage of agreed
samples were higher it concludes that to join the trends is still a factor of
motivating the customers to join the boomerang contest.
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Table 2.6: the 100% of the sample agreed that one factor that motivates
customers to join the boomerang contest is they want to help the entrepreneur to
promote the product.
Table 2.7: The eager to enhance the creativity skills through the contest
was agreed by 96.7% of the samples and the knowledge and excellence of the
3.3% respondents made them to disagree. These explain that the customers want
to join the boomerang contest to gain experiences and enhance their skills using
the mobile application and it is a factor motivating customers to join the
boomerang contest.
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Table 2.8: all the samples agreed that one of the most motivated factors
that push them to join is to gain memories. 100% of all the samples answered
agree it concludes that to acquire memories is one of the most factor motivating
customers to join the boomerang contest.
Table 2.9:
To have Marketing Ideas as factors that motivating the customers to join
the Boomerang Contest
Table 2.9: All the respondents agreed that to gather marketing ideas is one
of the most factors that motivating customers to join the boomerang contest and it
got the 100% of agreed answer. It concludes that the customers join the contest to
have some ideas from the innovated internet marketing strategy for future use.
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Valid 30 30 30 30 30 30 30 30 30
N
Missing 0 0 0 0 0 0 0 0 0
Mean 3.9333 3.5667 3.7333 2.2667 2.9333 3.8667 3.3667 3.8333 3.5333
Std. Deviation .25371 .62606 .63968 1.25762 .90719 .34575 .55605 .37905 .50742
Variance .064 .392 .409 1.582 .823 .120 .309 .144 .257
Table 3:
Factors that motivated the customers in participating the contest
Table 3: the research found that the most enticing factor that made customers to
join boomerang contest is to have fun while the factor of gaining popularity is the
least. The table conclude that the factor to have fun, to help entrepreneur and to
acquire memories are the three most prevailing factor that motivate customers to
join the boomerang contest.
Table 4.1:
Effect of Boomerang as a marketing strategy in the Number of Customer
In the table 4, it explains that the number of customers with the use of
boomerang is 175 and it surpasses the target number of customers who will
participate to the contest.
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Table 4.2:
Effect of Boomerang as a marketing strategy in the Number of Product Sold.
In the table 4.2 it shows the number of product sold per pieces. This made the
researchers to reach their quota and as conclusion the boomerang helps the
business to attract more people to purchase the product.
Table 4.3:
Effect of Boomerang as a marketing strategy in the Number of Sales.
In the table 6, it shown that the number of sales with the use of boomerang
is ₱ 3880. It surpasses the target profit that means the boomerang as marketing
strategy is effective because it helps the business to bargain.
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Conclusion
Based on the data gathered from the respondents, researchers can conclude
that:
All of the respondents have common things in mind when it comes to the
essential factors of joining the Boomerang contest. For them to have fun, to be
challenged and to create memories as they join the contest is a reason for them to
be a part of the said event. The respondents also want to help the entrepreneurs to
promote their product and they also want to gather information on how could they
use social media applications or any other things in the internet for them to come
the business, it was shown that there are more sales and more customers
compared to the amount of sales and number of customers with the presence of
Boomerang. This shows that Boomerang is not yet an effective way for us to gain
more sales and customers. Entrepreneurs should think of a better way on how they
could maximize the function of Boomerang for them to have an increase in the
The results of this study have implications for the most enticing factor that
entrepreneurs and netizens. To the students the results of this study agreed is to
enhance their skills, to have fun and have ideas to marketing strategy that may use
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teachers have ideas on how they will teach effective and unique marketing
strategy in easiest way. The sellers agreed that boomerang contest and other
technological marketing strategy is effective where they can easily promote, gain
and enhance their own business. The young entrepreneurs are motivated to
innovate marketing strategy that also fulfilling of fun that customers will love to
participate on what unique marketing strategy that may use. Lastly, the netizens
are knowledgeable and attracted to join boomerang contest to also to have fun. As
the conclusion boomerang contest is effective because all the participants are
The weaknesses of data are the people who are shy because of the amount
are not monitored, and the customers are not fully oriented about the contest
because they only know that if they purchase, they can join but they also expected
purchased those products that have low price, so they doubt to join because they
think the contest is for those who bought the high-priced product.
After the whole process of this research, study undertaking has been done.
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boomerang really affects business through sales, product sold and number of
customer. This study solves that there are effects of boomerang as marketing
strategy on the business. it will help the future researchers and entrepreneurs to
find ideas and to innovate existing internet marketing strategy and also to prove
that social media is now more effective on attracting customers. The researchers
encourage the future proponents to thoroughly study this research study and be
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ACKNOWLEDGEMENT
The researchers would not have conduct and finished this research study
that has significance to the people here in this world without their Inquiries,
researchers are thankful to Ms. Angeline Remigio because they gain knowledge
and experience that they can apply in their everyday lives specifically, to their
everything going according to plan and have so much value which is patience,
participants of the study who shared their meaningful experiences and knowledge
on chess this study would not be successful. This study will be nonsense because
without their help, the statement of the problem would not be answered. Special
thanks also to those people who are part of this research study, the researchers
that are able to come up with this topic that can help other people become
efficient in doing every task that they have to finished and especially, to the
struggles in life that they will encounter because of their already enhanced critical
thinking skills in problem solving. To the other teachers that let the researchers
conduct their interviews in class are also being thanks. Without the help of these
people, this study will be impossible and turn into a trash and not useful one.
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APPENDICES
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CURRICULUM
VITAE
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Personal Data:
Educational Background:
Secondary:
Senior High School:
Olivarez College
Dr.A.Santos Avenue Brgy. San Dionisio Parañaque City
S.Y 2017-2019
Primary:
F. Serrano Sr. Elementary School
Annex 35,Doña Soledad Ave. Brgy. Don Bosco Parañaque City
S.Y 2007-2013
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Personal Data:
Educational Background:
Secondary:
Senior High School:
Olivarez College
Dr.A.Santos Avenue Brgy. San Dionisio Parañaque City
S.Y 2017-2019
Primary:
San Agustin Elementary School
E.Rodriguez Ave. San Agustin Village, Moonwalk Parañaque
City
S.Y 2005-2013
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Personal Data:
Educational Background:
Secondary:
Senior High School:
Olivarez College
Dr.A.Santos Avenue Brgy. San Dionisio Parañaque City
S.Y 2017-2019
Primary:
RosaurioAlmario Elementary School
Kagitingan St. Tondo Manila
S.Y 2005-2013
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Personal Data:
Educational Background:
Secondary:
Senior High School:
Olivarez College
Dr.A.Santos Avenue Brgy. San Dionisio Parañaque City
S.Y 2017-2019
Primary:
Camp Claudio Elementary School
Brgy. Tambo Parañaque City
S.Y 2005-2013
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Personal Data:
Educational Background:
Secondary:
Senior High School:
Olivarez College
Dr.A.Santos Avenue Brgy. San Dionisio Parañaque City
S.Y 2017-2019
Primary:
North DaangHari Elementary School
North DaangHari, Taguig City
S.Y 2007-2013
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Personal Data:
Educational Background:
Secondary:
Senior High School:
Olivarez College
Dr.A.Santos Avenue Brgy. San Dionisio Parañaque City
S.Y 2017-2019
Primary:
Parañaque Elementary School Unit II
Fourth Estate Parañaque City
S.Y 2005-2013
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Personal Data:
Educational Background:
Secondary:
Senior High School:
Olivarez College
Dr.A.Santos Avenue Brgy. San Dionisio Parañaque City
S.Y 2017-2019
Primary:
San Isidro Integrated School
San Isidro DiffunQuirino
S.Y 2005-2013
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