Marketing and sales are the fields that garner the customer base for an organization, without which

an organization ceases to exist.

I was employed at TCS for the 34 months as UI developer, during which time I developed many
websites for particular telecom business. Each time a new project was assigned to me I always
wondered the criteria under which the customer handed over the project to TCS. The customer
doesn’t know who would be developing the website but their trust in the brand name of TCS has
always astounded me. So I began researching more into brand name and loyalty among customer
and then I realized that it was the responsibility of the Marketing and sales manager to popularise
their brand name among the customer. They have to understand the need of the customer and
consistently provide them with excellent solutions. So marketing and Sales was the culmination of
analytical thinking, advertisement, and empathy towards the customer, which captivated me.

Marketing is a field which allows great scope for creativity and innovation. It's not limited by a set of
rules and regulations. This allows someone in marketing a great amount of space to experiment with
his or her ideas. Sales will give me the opportunity to view the grassroots of the company which will
help me gain a comprehensive understanding from simple to the complex process occurring in the
organizations. This comprehensive knowledge will ease my way along the corporate ladder.

Marketing has the components of creativity, innovation and analytics, which would always challenge
me and help me better myself. So a career in marketing will provide me with a comprehensive
growth and help me achieve my goals