Emami Fair and Handsome

Name: .....................................................
Age: .........................................................
Occupation: ............................................
QUESTIONNAIRE
1. Which factor influenced you in buying t
his fairness cream?

Fairness

Sunscreen

Fragrance

2. What fairness cream did you use befor

e Fair and Handsome was introduced?
Godrej fair glow

Garnier men

Fair and lovely menz active

3. On what skin color does Fair and Han

dsome works effectively?

White

Black

Moderate

Brown
4. On what type of skin does Fair and H
andsome really work?

Oily

Rough

Dry
5. What grade will you give to Fair and
Handsome in monetary terms?

Excellent

Very good

Good
6. If the price of Fair and Handsome in
creases, to which product will you switch
over to?

Same

Godrej fair glow

Garnier men

Fair and lovely menz active

7. What made you use Fair and Handsom

e for the first time?

Friends
Family/Relatives

Retailers opinion

Advertisements

8. For which age group do you think that

Fair and Handsome works on effectively
?

Less than 25

25 to 35

35 to 40

more than 40
9 . How often do you buy Fair and Hand

some ?

Less than 1month

1 -3 months

3 -6 months

more than 6 months10. How many times d

o you use Fair and Handsome cream in a
day?

Once
Twice

Thrice

11. What side effects did Fair and Hand

some have on your skin?

Pimples

Rashes

Irritation

Skin allergy

others
12. How do you rate the effectiveness of
Fair and Handsome on sweat control?

Excellent

Very good

Good

Average

13. How will you rate Fair and Handsome

on its effectiveness of smoothness on your
skin?

Excellent
Very good

Good

Average

14. What rate will you give for the cream

color of Fair and Handsome ?

Excellent

Very good

Good

Average
15. What rate will you give for the Perfu
me added to Fair and Handsome ?

Excellent

Very good

Good

Average

16. What rate will you give for the chang

e of skin complexion by using Fair and Ha
ndsome ?

Excellent
Very good

Good

Average

17. What rate will you give for the packa

ging of Fair and Handsome ?

Excellent

Very good

Good

Average
18. For what purpose do you use Fair an
d Handsome mostly?

Good looks

Reduce skin irritation

Fairness

Sweat control

Smoothness1

19.What rate will you give Fair and Hand

some on protecting your skin from pollutio
n?
Excellent

Very good

Good

Average

20. How do you rate Fair and Handsome

in reducing fatigue and stress signs in yo
ur face?

Excellent

Very good
Good

Average

21. Where do you rate Fair and Handso

me in its effectiveness in oil control on y
our face?

Excellent

Very good

Good

Average
22. Will you recommend Fair and Handso
me to others?

Yes

23. Who else in your house use Fair and

Handsome ?

Father

Brother

Cousin

24. How long does Fair and Handsome t

ake to make your face to look fair?
Less than 1 month

1 - 3 months

3 - 6 months

More than 6 months

25. What is the package size of Fair and
Handsome that you usually buy?

Small packets

Small tubes

Large one
26. At what times do you use Fair and H
andsome ?
Intervals

Simultaneously

Occasionally

On reduction of your fairness

27. After having used Fair and Handsome
how do you feel about yourself?

Fair

Handsome

Fair and Handsome

Beautiful
Ugly
28. After using Fair and Handsome how
do you feel about your outlook?

Youth

Normal

Old2

29. From overall uses what rate will you g

ive for Fair and Handsome ?

Excellent

Very good
Good

Average

Poor