Table of Contents

S.L Particulars Page no

Letter of Transmittal i
Student’s Declaration ii
Supervisor’s Declaration iii
Acknowledgement iv
Executive Summary v
Chapter 1 Introduction part 6

1.1 Introduction 7
1.2 Objectives of the Study 8
1.3 Scope of the study 8
1.4 Limitation of the study 9
Chapter 2 Organization Part 10

2.1 2.1 Organization overview 11

2.2 Board of Directors 12

2.3 Organogram of the Organization 13

2.4 Organizational Hierarchy 14
2.5 Historical Background 15
2.6 Mission 16
2.7 Vision 16
Chapter 3 Product & Service of KB 17

3.1 Sister concern of Krishibid Group 18

3.2 Krishibid Firm Limited (KFL) 19
3.3 Glorious Lands and Development Limited 20
(GLDL)
3.4 Krishibid West View 20
3.5 Krishibid Duplex Villa 21
3.6 Krishibid Properties Limited (KPL) 21
3.6.1 Handed over Projects 22
3.6.2 On Goung Project 23
3.6.3 Mega project 26
3.6.4 Up Coming Project 27
3.7 Krishibid Painting and Publishing Ltd. 28
3.8 Krishibid Tours and Travels. 28
3.9 Krishibid Fisheries Ltd 28
 3.10 Krishibid Bazaar 29
3.11 About the Super Shop 30
Chapter 4 Literature Review 33

4.1 Marketing strategy 34

4.2 Marketing Strategy Developement 34
4.3 Competitive strategy analysis 35
4.3.1 Bargaining power of suppliers 35
4.3.2 Bargaining power of the customer 36
4.3.3 Threat of substitute product 36
4.3.4 Rivalry of the existing firms 36
4.4 SWOT Analysis 37
4.4.1 Strength 38
4.4.2 Weaknesses 38
4.4.3 Opportunities 39
4.4.4 Threats 39
4.5 Observation 40
Chapter 5 Conclusions & 41
Recommendation

5.1 Recommendation 42

5.2 Conclusion 43
5.3 Reference 44