Professional Documents
Culture Documents
Questionnaire On Brand Value On Tanishq Jewellery
Questionnaire On Brand Value On Tanishq Jewellery
a) Weekly once
b) Monthly once
c) Six month once
d) Once in a year
a) Local dealers
b) Small showroom
c) Branded showroom
a) Very satisfied
b) Satisfied
c) Neither satisfied nor dissatisfied
d) Dissatisfied
a) Yes
b) No
8. Before making purchase in store, do you compare price between
local dealers and branded showroom?
a) Always
b) Often
c) Sometimes
d) Rarely
e) Never
9. What are the factors that you look in while purchasing jewellery?
a) Design
b) Price
c) Purity
d) Brand image
e) Varity
f) Display
g) Service
a) Investment
b) Faison
c) Occasion
d) Festivals
11. What influences your purchase in branded products?
a) Brand name
b) Transparent
c) price
d) easy availability
a) Gold
b) Silver
c) Diamond
d) Platinum
a) Tv
b) News paper & Magazine
c) Family & friends
d) Banner
14. Which type of offers do you find useful when you purchase
jewellery?
a) Price discount
b) Complement
c) Gifts
d) Others
15. From were did you get knowledge about the brand?
a) Scemes launched by the store
b) Recommendations from friends & retailers
c) Through media
16. How important is advertisement camping followed by store create
attraction towards the brand?
a) Very important
b) Important
c) Somewhat important
d) Not much important