Confidentiality Agreement

The undersigned reader acknowledges that any information

provided by _________________________ in this business plan, other than
information that is in the public domain, is confidential in nature,
and that any disclosure or use of same by the reader may cause
serious harm or damage to ________________________. Therefore, the
undersigned agrees not to disclose it without express written
permission from ________________________________.

Upon request, the undersigned reader will immediately return this

document to ___________________________.

___________________

Signature

___________________
Name

___________________
Date
 Company Description Worksheet

Business Name DASTI PUCHASO

“To provide a grocery delivery service that; helps the customer
Company Mission save time and helps the employee stay fit and earn at the same
Statement time “

We value customer satisfaction and their time.

Company Values

“Become the best and fastest groceries delivering service by

Company Vision providing customer satisfaction, value and flashy service ‘ALL
OVER PAKISTAN’”

1. Open this service in Twin cities.

Goals
2. Open this service in other major cities.
3. We cover Pakistan.

Milestone Increase the number of services we provide.

Every customer that wants it done by just a few touches at any

Target Market time of the day.

1. Yayvo grocers
Industry
2. Tazamart
Competitors

Legal Structure General Partnership as profit and loss will be shared equally
Ownership amongst the partners.
 Product & Service Description Worksheet

Business
Name DASTI PUCHASO
Service Giving you a flashy service of delivering groceries at your doorstep.
Idea
We value our customers and save their time.
Special 1. Groceries at your doorstep.
Benefits 2. Have facilities to provide you with frozen foods.
3. Have eagle eyes to spot expiry dates of products.

Nothing more unique than our name, You can completely have
Unique blind trust and faith in us, we will not let you down. DASTI
Features PUCHASO satisfies its customers. If you still do have a complain
you can directly contact the COO- 03406003401.
Communication barrier.
Limits

Rupees 100 500 1000 2000+

1. DASTI PUCHASO 10 50 100 250
Delivery 2. CHEETI AASO. 20 70 150 500
3. KAM MUQASO (members only) 1500 monthly charges
for unlimited delivery.
WE ARE THE ROOT.
Suppliers
NA
Special
Permits
The pricing depends on the type of delivery you want. Customers
will be attracted by the service as price is merely a piece of cake as
Service compared to time that we save. For the members we will charge a
Description 1500 per month for unlimited deliveries to your doorstep.
SWOT Analysis Worksheet

Strengths Weaknesses Opportunities Threats

Service Offering Fast delivery Communication Expansion Nil

Brand Marketing Boosting the Little startup Customers and Starting

brand cost employees Competition

Staff/HR Comfortability , More interaction Employees not

Respect, Family and fitness while secure as others
earning might steal.
Finance CFO Nil Handling finance Nil
department even
better
Operations/ COO. Nil Looking after day Nil
Management to day operations
even better
Market Growing Nil Expansion of Competition may
market service in short increase.
time.
Can any of your strengths help with improving your weaknesses or combating your
threats? If so, please describe how below.
Our Strength is in working together as a family and even family has problems to deal with. We
have two of the best partners, COO and CFO to change our problems if we face into a happy day
for our family of DASTI PUCHASO.

Based on the information above, what are your immediate goals/next steps?
Using our baby steps as we are growing from the root to provide our service all over Pakistan.

Based on the information above, what are your long-term goals/next steps?
Our long term goals are to cover every corner of Pakistan with our service.
Competitor Data Collection Plan

Competitor Yayvo grocers Tazamart

Price Very costly and excludes Permanently closed

delivery charges.

Home delivery of groceries, Permanently closed

Features and
Profitability depends on
profitablity
customers.

Targets High class but does not Permanently closed

Market strategy
have app on phones.
Competitive Analysis Worksheet

For each factor listed in the first column, assess whether you think it’s a strength or a weakness (S or
W) for your business and for your competitors. Then rank how important each factor is to your target
customer on a scale of 1 to 5 (1 = very important; 5 = not very important). Use this information to
explain your competitive advantages and disadvantages.

Importance to
FACTOR Me Yayvo grocers Tazamart
Customer

Products S S - 1

Price S W - 2

Quality S S - 1

Selection S S - 1

Service S W - 1

Reliability S W - 1

Stability S S - 2

Expertise S W - 1
 Company
W S - 1
Reputation

Location S W - 1

Appearance S S - 3

Sales Method S S - 2

Credit Policies S S - 1

Advertising W S - 1

Marketing Expenses Strategy Chart

Town Sector All over the city

5000 5000 25000

One-Time
Expenses

Annual
10000 10000 30000
Expenses
 Labor Costs 0 0 0

Pricing Strategy Worksheet

Business Name
DASTI PUCHASO

Which of the following pricing strategies will you employ? Circle one.

Cost Plus Value Based Other:

The costs of making/obtaining Based on your competitive

your product or providing your advantage and brand
service, plus enough to make a (perceived value)
profit
Provide an explanation of your pricing model selection.
Include strategy info on your major service offerings. List market practices and any
considerations to be discussed with your mentor.

As value is our top priority. We value your time and customer satisfaction. This
pricing model is value based because our brand DASTI PUCHASO is one of a kind
and will reach its goals one day. We want our customers to experience the delivery
we provide them with saving them a trip and time. The price is very simple.

EXECUTIVE SUMMARY

DASTI PUCHASO is a flashy delivery service that delivers groceries to your

town in Islamabad. We provide quick and reliable service to your doorstep
saving you precious time from your schedule.

Our service is one of a kind in todays busy world. Time is really precious and
so how you utilize it is totally upto you. Our customers is you and you and you,
its all of us that needs to get things done in a giffy. You are sitting in your
home and need to cook something but don’t have the complete fruits or
vegetables or groceries, You can’t go out or you don’t want to No Problemo!
We got you covered. Our app or mobile service 0340-6003401. You dial and
choose the type of delivery you need, the items you require. In just a few
minutes you’ll hear your doorbell ring. Who is it? Who can it be? In just a short
amount of time? No way. YES WAY Its “Raja jee” our delivery boy at your
doorstep with the items you wanted. Saved you time and energy right there.

As we are the root of our business, the growth of the business depends on us
as a whole. Tough times will come but we have set up goals. In one year we
will be expanding our service to twin cities and as a year goes by we will
expand to other cities until we cover “PAKISTAN”. We are a family and as a
plant the roots hold it firm to the ground as it grows and grows into a
beautiful tree. Our family the CEO,COO,CFO are the roots and the employees
are the trunk, the branches of this tree. You are its leaves because without you
the tree will not be green and will lose its value. Each of us is very important.

Everyone is our customer no age, no gender. We are all equal to one another.
From the Upper class to the lower class anyone who want this service can
have it.

We are up against Yayvo grocers as our competitor but no worries. We are a

BRAND and we are the underdogs so we will not go down without a fight
because we have nothing to lose. Our roots are firm and we are one as a family
which will help us to our advantage in competing. The rest of them don’t stand
a chance. We provide you the delivery service with little cost as compared to
our competitors and don’t overprice any item. The market cost is its cost only
our service will be charged. Are you with me up till now? Flashy service will
be our advantage. Dasti puchaso, Cheeti Aaso and Kum Muqaso (members
only). The three types of flashy delivery, Dasti puchaso(walk raja jee) Cheeti
Aaso (chacha jee Jog karso), Kum muqaso ( Run raja jee run) . Our
Management team gives us an edge against our competitors. They bring fresh
ideas to the centre discussion table and are very experienced. CFO handles the
financial department with his expertise and the COO looks after daily
operations. The CEO helps them and together they work with their employees
to become a better familia so no one feels left out.

We haven’t finished yet because we care for our employees as well. We give
them a platform to earn money while exercising especially cardio which
requires, walking, jogging and running. Even cycling is an option. You don’t
need to hit a gym and spend money there. Earn money and make this your
gym. Fitness yes everyone loves that.
MISSION STATEMENT: “To provide a grocery delivery service
that; helps the customer save time and helps the employee stay fit
and earn at the same time “

OUR VISION: “Become the best and fastest groceries delivering

service by providing customer satisfaction, value and flashy service
‘ALL OVER PAKISTAN’”

CEO “ Patience is the key to achieving your goals”

“ The Underdogs are often overlooked and then they give
their best and surprise you with their achievements, Lets
achieve our goals together”
OSAMA MAHMOOD

COO “ YOU and I together make us and we as a whole make a

Family, Dasti Puchaso is a family”
WADOOD IQBAL

CFO “ Money, HUH! No Problem”

“Billo gates was poor, So was Mark Zingerburger and even
reese table spoon”
BASHARAT ALI

FOUNDERS: OSAMA MAHMOOD AND BASHARAT ALI