Business Plan

Submitted by:
Cruz, Lady Ciane L.
Guerrero, Jennifer
Martinada, Noreen
Obligar, Jexcel
Ramirez, Catherine
Santos, Mary Jade
Santos, Sarah Louise
Sagon, Sylle
Sigua, Abegail

Submitted to:
Mr. Crizaldy Tiempo Talon
S.Y. 2019-2020
Executive Summary

Millennial’s are always curious about new things. They want to experience

different things that are opposed to what they already knew, that’s why to come up to

the idea to serve them Coffee Jelly. The product is made of coffee, creamer, sugar and

jelly. The product which is Coffee Jelly is very affordable and it is tasty that it will be

worth the customer’s money.

We will start producing small batches at first to introduce it to people. Because

we are just new in this industry, we plan to introduce it to people we know or

acquaintances at first. The business is a partnership type for we will divide the financing

and management into nine. We plan to equally divide the management among us. And

also the profit that we will earn will be divided among us.

Our business aims to satisfy the needs of our customers for delicious foods and

provide them a nutritional treat for such an affordable price. Our team will channel a

friendly and pleasant atmosphere in every customer we will interact and productive

environment in which our group can work happily. We will sincerely value each of our

customers.

Our customers are the students, faculty teachers and staff, and our neighbour as

our team residents in different places. We seek far and responsible profit, enough to

keep the team financially healthy for the long term and to fairly compensate the future

investors for their investments and risk.

 This business is owned by the partnership Lady Ciane Cruz, Jennifer Guerrero,

Noreen Martinada, Jexcel Obligar, Catherine Ramirez, Mary Jade Santos, Sarah Santos,

Sylle Sagon and Abegail Sigua. We have a share capital amounting to PHP500.00 that

we divided to buy equipments, materials and ingredients for the production.

The key to success for Coffee Jelly Product will be repeat business and the right

food with a right price. This business plan describes a profitable business and a

competitive team with good growth prospects.

Product Description

Customers need to fulfil their satisfaction to our product. To assure and

reasonable them that the money they spent on buying our product is worth it. They

play a very significant role to every business because customers are the one who use

patronize and support a particular product and service.

Jelly is a food substance that can be taken at any time of the day without fear or

suffering from any side effects. Jelly is known to be highly nutritious as it contains more

than seventeen amino acids. These include the eight acids that are most essential for

the proper functioning of the human body. Thus jelly nutrition is extremely important

and helps in growth and development of the body. Jelly contains antimicrobial and

antibacterial characteristics. The nutritious contents of a jelly is also vital as it. It

provides fatty acids, protein, vitamin B, and various other kinds of important nutrients
such as aspartic acid to the body. Aspartic acid is known to muscle, tissue and cell

growth.

Jelly is made from sugar, acid and fruit juice and is a clear spread that is firm

enough to hold, to hold it shape. Jellies also can be made from ingredients other than

fruit, such as herbs, tea, wine, liquors, flowers and vegetables. Jellies are sweet and

soft made by boiling sugar and fruit juice until it is thick.

We deliver the goods physically to its target people particularly in the student

who are attracted in sweets and colourful product. For students and faculty teachers of

Immaculate Conception Parochial School or for the working people who want product

that are more health conscious and provide more nutritional value. And last, for the

ordinary citizens who are interested in desserts with affordable price that will put a

smile in their face.

We aim our business to be perceive that sell in affordable snack and at the same

time delicious. To become a successful business and our expected outcome about our

product are exploring a variety of Coffee Jelly Product, a perfect dessert.

Market Analysis

In the business world, every company has their competitors which they have

complete for the success. This competitors may offer the same products to the

customers. They may have same goal to maximize profits to grow and to succeed.
Effectively, every business is at the battle fighting to get the same resources and

territory of the customers.

 Customers is one of the aspects that we must consider to make companies

competitive advantage. To identify the characteristics, population, segments and

social groupings of our target customers.

 Variety is a factors, Filipinos has different taste when it comes to desserts.

Filipinos spend time and money when choosing the right kind of dessert that

they will eat.

Customers

 Students – this includes people who are attracted in sweets and colourful

product.

 Working People – this incudes teachers, administrators, faculty staff and etc.

who want product that are ore health conscious and provide more nutritional

value.

 Ordinary Citizens – this includes people who are interested in desserts with

affordable price.
Our need customers that we have is sufficient to reach invest and grossing up money,

to buy new materials that need to supply our customers of our coffee jelly.

 Flexible management because we are hands on in the business.

 The beautiful product packaging of the products showing the originality and

creativeness

 The business also sell retail jelly for those who cannot afford to buy

wholesale

Organization and Management

Our team is comprised of people and has an experience of selling simple

products in different people that surrounds us. Our team is focusing in the findings of

different taste of products of what our customer’s needs. We can improve and produce

a product that will be different to our customers and will be bought by our dear

customers. Some of us have different skills and talented in producing these products

and these will be a big fight for us.

 Head Cook/ Cooks
- Cruz, Lady Ciane
- Martinada, Noreen
- Ramirez, Catherine

Coffee
Jelly
Marketing/Finance Advertiser
- Obligar, Jexcel - Santos, Mary Jade
- Santos, Sarah - Sagon, Sylle
- Sigua, Abegail - Guerrero, Jennifer

Nine of us will handle the business and we divided ourselves in three heads for

the function of each head. As the chart shown above, by heads has given its functions

and each duties. This is just a small business and still advertising the product when our

business will be improve.

The following are contingency plan that we made for our business;

a. If the sales increase in what we did not expected, we will produce more of our

products for the satisfaction of our customers. But if the sales decrease,

advertisement is the powerful way to attract people to buy in our product.

 b. If the cost become higher in what we did not expected, we will compute the cost

of our materials and made our product fit for the number who bought in our

product.

c. Offering discounts may help in selling our products if our competitors lower than

the price.

d. If our product do not sell, we plan to try another different or add some

ingredients or flavours depending on the customer’s preference and wants.

Sales Strategy

Our price will always consider the quality of the jelly that is distributed, from

ingredients, nutritional content, even on its packaging, this is to assure them that the

money spent on buying the product is worth it.

The 4p’s

A. Product

Coffee jelly is affordable and a delicious product. It is good for students and for

special occasions and it can make the customers satisfied.

B. Price

Coffee jelly consumers will buy our product not only for its affordability but also

because of a good taste it has and benefits that they can get. We will sell for only
Php 25.00. We will offer the product at fair and reasonable price that make sense to the

purchasing customer. We assumed that the customers are finally well-off and can afford

to buy our coffee jelly product.

C. Place

Were just in the roof of Immaculate Conception Parochial School, Grade 12-

Queen of Peace.

D. Promotion

We will use different marketing strategy to attract our customers. Our goal is to

make our product rise and be known and have a good relation to our customers.

We will use marketing strategies like online visibility (example; posting on Facebook,

twitter or Instagram) and by the word of mouth by telling our customers that our

product has a good taste. Also we will tell them to recommend us to their friends, co-

teachers and relatives. These strategies will make our customers aware to our business.

Funding Requirement
Ingredients

1. Jelly (Gulaman) Php 24.00

2. Nescafe Coffee Php 40.00

3. Fresh Milk Php 150.00

4. Condensed Milk Php 70.00

5. Sugar Php 35.00

6. Sago Php 60.00

Packaging

 Plastic Cups (50pcs) Php 85.00

Other Expenses

 Water Php 10.00

 Electricity Php 16.00

 Transportation Php 10.00

TOTAL Php 500.00