Mahatma Gandhi Mission’s

Institute of Management Studies & Research

MGM Educational Campus, Sector 1, Kamothe – 410 209

PROJECT REPORT ON

CSR OF MICROSOFT

SUBMITTED TO

MGM’S INSTITUTE OF MANAGEMENT STUDIES &

RESEARCH, NAVI MUMBAI

BY

Roll No. 15

Batch No. 2018 – 2020

IN PARTIAL FULFILLMENT OF

MASTER OF MANAGEMENT STUDIES (MMS),

UNIVERSITY OF MUMBAI

I
INDEX

II
 DECLARATION

I, Ms. Preeti Mahendra Mhatrehereby declare that this project report

is the record of authentic work carried out by me during the period from

January 2020 to March 2020 and has not been submitted to any other
University or Institute for the award of any degree / diploma etc.

Signature

Preeti Mahendra Mahtre

Date:

III
 CERTIFICATE

This is to certify that Ms. Preeti Mahendra Mhatre of MGM’s

Institute of Management Studies & Research has successfully
completed the project work titled Corporate Social Responsibility of
Microsoft in partial fulfillment of requirement for the completion
MMS as prescribed by the University of Mumbai.

This project report is the record of authentic work carried out by

her during the period from January 2020 to March 2020.

She has worked under my guidance.

Signature
Name: Prof. (Dr.) Saloni Desai
Project Guide (Internal)
Date:

Counter signed by

Signature
Name: Prof. Ashwini Arte
Director
Date:

IV
 ACKNOWLEDGEMENT

I would like to express my special thanks of gratitude to all those who have
provided me with guidance and assistance in doing thisproject.

I respect and Thanks Prof. (Dr.) Saloni Desai, for providing me an

opportunity to do the project on CORPORATE SOCIAL
RESPONSIBILITY OF MICROSOFT and giving me all support and
guidance, which made me complete the project duly. I am extremely
thankful to her for providing such a nice support and guidance although she
had busy schedule managing the department.

Last but not the least, I would like to extend my thanks to MGM Institute of
Management Studies & Research, Navi Mumbai for allowing me the
opportunity for doing this project.

V
 EXECUTIVE SUMMARY

Microsoft is a leading technology brand founded by Bill Gates. The current CEO of the
company is Satya Nadella. Apart from various other things including innovation, Bill Gates
and company are known for their philanthropic activities. In the recent years several things
have changed inside Microsoft and Nadella has been able to bring things into a new light.
Microsoft has found a new focus which is empowerment – of the customer and the society.
Microsoft invests large sums each year in the welfare of the society, of the poor, the
marginalized and the needy. Environmental protection and sustainability have also become an
important topic and a key focus at Microsoft. While the company has seen its revenue grow
impressively in the recent years, its focus on social welfare and community empowerment has
also grown stronger.

VI
Company Profile:

Type Public
Industry Software Development, Computer Hardware,
Consumer Electronics, Social Networking Service,
Cloud Computing, Video Games,
Internet, Corporate Venture Capital
Founded April 4, 1975 in New Mexico, U.S.
Founders Bill Gates
Paul Allen
Headquarters One Microsoft Way, Redmond, Washington, U.S.
CEO Satya Nadella
Products Windows, MS Office, Xbox, Servers, Skype, Visual Studio,
Dynamics, Surface, Mobile, List of software
Services Windows Update, Office 365, One Drive, Outlook,
Bing, Xbox Game Pass, Xbox Live, Microsoft Store,
LinkedIn, MSDN, Azure, Yammer, GitHub, TechNet, Pay.
Revenue US$ 125.8 billion (2019)
No. of employees 148,465
Website www.microsoft.com

Information:
Microsoft Corporation is an American multinational technology company with headquarters
in Redmond, Washington. It develops, manufactures, licenses, supports, and sells computer
software, consumer electronics, personal computers, and related services. Its best known
software products are the Microsoft Windows line of operating systems, the Microsoft
Office suite, and the Internet Explorer and Edge web browsers. Its flagship hardware products
are the Xbox video game consoles and the Microsoft Surface lineup of touchscreen personal
computers.
Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975, to develop and
sell BASIC interpreters for the Altair 8800. It rose to dominate the personal computer
operating system market with MS-DOS in the mid-1980s, followed by Microsoft Windows.
Steve Ballmer replaced Gates as CEO in 2000, and later envisioned a "devices and services"
strategy.

This unfolded with Microsoft acquiring Danger Inc. in 2008, entering the personal computer
production market for the first time in June 2012 with the launch of the Microsoft Surface line
of tablet computers, and later forming Microsoft Mobile through the acquisition of Nokia's
7
devices and services division. Since Satya Nadella took over as CEO in 2014, the company
has scaled back on hardware and has instead focused on cloud computing, a move that helped
the company's shares reach its highest value since December 1999.
In 2018, Microsoft surpassed Apple Inc. as the most valuable publicly traded company in the
world after having been dethroned by Apple in 2010. In April 2019, Microsoft reached
the trillion-dollar market cap, becoming the third U.S. public company to be valued at over $1
trillion after Apple and Amazon respectively. Microsoft is the world's most valuable
company.

Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent
edge. Its mission is to empower every person and every organization on the planet to achieve
more. Microsoft set up its India operations in 1990. Microsoft in India offers its global cloud
services from local data centers to accelerate digital transformation across Indian start-ups,
businesses, and government agencies.

Microsoft’s Corporate Vision Statement

“to help people and businesses throughout the world realize their full
potential.”

Microsoft’s Corporate Mission Statement

“to empower every person and every organization on the planet to

achieve more”

Objectives:

The National CSR Hub is envisioned as a think tank. With its work spread across the
country, engaging multiple stakeholders, the Hub emphasizes on cultivating an
environment for learning and problem solving, by substantially expanding the access to
opportunities for the marginalized communities of our society.

 To study the CSR activities of Microsoft.

 To know the area of the improvement.

WHAT IS CSR :

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Corporate Social Responsibility is a management concept
whereby companies integrate social and environmental
concerns in their business operations and interactions with
their stakeholders. CSR is generally understood as being the
way through which a company achieves a balance of
economic, environmental and social imperatives (“Triple-
Bottom-Line- Approach”), while at the same time addressing
the expectations of shareholders and stakeholders. In this
sense it is important to draw a distinction between CSR, which
can be a strategic business management concept, and charity,
sponsorships or philanthropy. Even though the latter can also
make a valuable contribution to poverty reduction, will directly
enhance the reputation of a company and strengthen its brand,
the concept of CSR clearly goes beyond that.
Promoting the uptake of CSR amongst SMEs requires
approaches that fit the respective needs and capacities of these
businesses, and do not adversely affect their economic viability.
UNIDO based its CSR programme on the Triple Bottom Line
(TBL) Approach, which has proven to be a successful tool for
SMEs in the developing countries to assist them in meeting
social and environmental standards without compromising their
competitiveness. The TBL approach is used as a framework for
measuring and reporting corporate performance against
economic, social and environmental performance. It is an
attempt to align private enterprises to the goal of sustainable
global development by providing them with a more
comprehensive set of working objectives than just profit alone.
The perspective taken is that for an organization to be
sustainable, it must be financially secure, minimize (or ideally
eliminate) its negative environmental impacts and act in
conformity with societal expectations.
Key CSR issues: environmental management, eco-efficiency,
responsible sourcing, stakeholder engagement, labour
standards and working conditions, employee and community

9
relations, social equity, gender balance, human rights, good
governance, and anti-corruption measures.
A properly implemented CSR concept can bring along a variety
of competitive advantages, such as enhanced access to capital
and markets, increased sales and profits, operational cost
savings, improved productivity and quality, efficient human
resource base, improved brand image and reputation,
enhanced customer loyalty, better decision making and risk
management processes.

The importance of corporate social responsibility:

1) Organizations understanding their role in developing a society
2) awareness among business houses, corporate bodies, and the people.
Versatile, profitable, and dynamic businesses are the driving forces that build the economy of
the country. We must remember that the growth of a country purely depends on the growth of
the society and the people in the society.

BENEFITS OF CSR:
Today we are seeing increased awareness and active participation by business professionals in
the development of CSR policies. Organizations are increasingly more involved in green
initiatives by adopting sustainable processes and practices, adapting products and services to
the low-carbon economy and innovating in all areas their business. The net positive on
reducing waste, designing green buildings, implementing green operations and maintenance
plans all have continually proven to yield a positive return on investment (ROI).CSR has
come to rely on a more complex set of factors than corporate governance alone, and likewise
also depends on sustainable development, environmental impact and supply chain
management. The development of the new carbon trading markets, verified emission
reductions (VERs), also known as carbon offsets, and renewable energy credits (REC‘s), it
has become easier for organizations to create and measure direct ROI from CSR. Likewise,
CSR efforts have shown to yield measurable returns in waste reduction, improved efficiency,
diminished liabilities, improved community relations, and brand recognition. Through
communicating clear and measurable sustainability objectives and the implementation of
practical and equally functional corporate governance mechanism, organizations are realizing
that they can have a achieve ROI through their sustainability efforts. Integral strategies in
ensuring substantive long-term results include Define path of progress in CSR and
strategically manage expected organizational outcomes Ensure basic CSR values are
culturally integrated across the organization Adopt an effective engagement strategy with
stakeholders to create buyer awareness and loyalty Properly map organizational objectives
and critical success indicators with CSR performance metrics.
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SCOPE OF CSR:
A. Education:
 Support to Technical /Vocational Institutions for their self -development.
 Academic education by way of financial assistance to Primary, Middle and
Higher Secondary Schools.
 Adult literacy amongst those belonging to BPL.
 Awareness programmes on girl’s Education.
 Counseling of parents.
 Special attention on education, training and rehabilitation of mentally &
physically challenged children/persons.

B. Water Supply including Drinking Water:

 Installation/Repair of Hand Pumps/Tube Wells
 Digging/Renovation of Wells
 Gainful utilization of waste water from Under -ground Mines for Cultivation
or any other purpose
 The development / construction of Water Tank/Ponds
 Rain water-harvesting scheme.
 Formation of a Task Force of Volunteers to educate people regarding
 Proper use of drinking water

C. Health Care organizing, health awareness Camps on:

 AIDS TB and Leprosy
 Social evils like alcohol, smoking, drug abuse etc.
 Child and Mother care
 Diet and Nutrition.
 Blood donation camps.
 Diabetics detection & Hypertension Camps

D. Environment:
 Organizing sensitizing programmes on Environment Management
 Pollution Control
 Green belt Development
 A forestation, Social Forestry, Check Dams, Park
 Restoration of mined out lands

E. Social Empowerment:
 Training may be provided by agricultural experts for above farming
 Organizing training programmes for women on tailoring Embroidery designs
 Home Foods/Fast Foods, Pickles, Painting and Interior Decoration and other
 Vocational Courses
 Care for senior citizens

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SWOT analysis of Microsoft:
The captain of the ship Bill Gates and his business partner Paul Allen founded Microsoft in
1975. It is dominating the software market since then, offering software and hardware
products, operating systems, apps and devices, Cloud computing, and office software suites.

Satya Nadella is currently in charge of Microsoft Corporation. The company is

headquartered in Redmond, Washington, USA.

Microsoft is inevitably the world’s most renowned American multinational technology

company. It’s been at the forefront of technological advancement for more than 40 years and
has made significant contributions to the technology industry.

Strengths – Internal Strategic Factors:

 Leading Software Company – Microsoft is the undisputed global market leader in

software technology specifically in cloud computing. It’s the world’s largest developer
of Windows OS and the leading cloud player. Its commercial cloud (Azure, Office
365 commercial, dynamics 365) generated annual revenue of $23.2 billion in 2018.
 World’s largest Company with dominant market share– Microsoft ranks 4th with
a market value of $750.6 billion in the world’s largest companies in 2018. It also owns
the largest market share with a 3% point gain among the five largest cloud service
providers(Microsoft, AWS, IBM, Oracle, Google).
 Vast market reach – Microsoft operates in more than 190 countries worldwide. After
launching the promoted version of Windows 10, it has over 700 million installs
worldwide.
 Constant growth – The latest earning results of Microsoft clearly demonstrate its
strong growth in the cloud business. According to the analysts, Microsoft will be
worth $1 trillion in the near future.
 Addition of newer SKUs (Stock Keeping Units) – Microsoft has recently added
newer SKUs to its brand portfolio. This includes Microsoft 365 combining Office 365
and Windows 10. Its M365 is a multi-billion dollar business.
 Reputed Brand with superior customer loyalty – Microsoft has 1.2 billion Office
users and 60 million Office 365 commercial customers. It has undoubtedly the greatest
loyal customer base. Customers trust the brand and remain loyal to it.
 Huge Market Capitalization – With 776 billion U.S. dollars of market capitalization,
Microsoft is one of the biggest hi-tech company on the planet. It has a steady presence
and was also listed in the Top 10 Global Companies in Price Waterhouse Coopers’
report updated on 31st March 2018.
 Effective Adverting platform – With its strong and effective marketing strategies,
Microsoft has influenced people all over the world. Its emotive advertisement aired in
July with the title ‘The future starts now’ touched many worldwide.
 Brand reputation – Microsoft was ranked 4th by Interbrand as the world’s most
valuable brand with the highest brand strength and brand equity in the digital industry.
 Easy to use software – Microsoft is known for its hi-tech and quality products
offerings. Windows OS and Office software products are quite user-friendly with
highest quality standards.

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Weaknesses – Internal Strategic Factors:

 Overexposure to the PC market – PC shipments are often subjected to frequent falls

due to vendors’ rising prices and currency fluctuations. It has landed Microsoft in a
vulnerable position.
 Cybercrime theft – The increasing cybercrime cases have left Microsoft in a
vulnerable state. Hackers have reportedly attacked the cybersecurity of the Windows
Operating System several times.
 Lacking innovation – Microsoft has been failing to grow its hardware products sales
such as surface pro computers and phones. It has been lagging in innovation and
advanced technology, whereas, Apple, Google, and Amazon are quickly blazing trails.
 Lacking market leadership in Internet browser segment – While Google, Safari,
and Firefox have been gaining the market share in internet browser segment,
Microsoft is losing the market. Microsoft IE & Edge didn’t even make a list in 2018’s
most popular web browsers.
 Unsuccessful acquisitions – Microsoft’s fewer acquisitions like WebTV,
LinkExchange, Massive, and Danger resulted in failures and divestitures. Such
unprofitable investments are the biggest weaknesses of Microsoft.

Opportunities – External Strategic Factors:

 Cloud business growth – Its cloud-based services have gained immense growth and
success in recent years. Thus, there’s an opportunity for Microsoft to expand its cloud
business.
 Innovation and Artificial Intelligence – Microsoft has a massive opportunity in
many innovative areas like AI and game technology. Investing in these areas can give
an upper hand to Microsoft.
 Partnerships and Acquisitions – Microsoft can focus on entering into new strategic
alliances and partnerships. It will enable the company to gain high market share.
Acquiring major hi-tech firms will also be a profitable opportunity for Microsoft.
 Smartphone industry – The fast-growing market of smartphones and tablets offer an
excellent opportunity for Microsoft. It can capitalize on the rising demands of these
products.
 Cost leadership strategy – Microsoft can gain the opportunity of increasing its sales
and revenue by offering its products at low prices. It may also prevent the hackers to
use its software illegally.

Threats – External Strategic Factors

 Workforce’s related criticisms – Microsoft’s 2018 workforce diversity statistics showed

an imbalance in its recruited workforce. The number of women and minorities working
was quite low, fueling severe criticism and arguments against the company’s HR policy.
 Gay reference controversy – Microsoft has faced many criticisms for its Xbox
Live game service. Reference to homosexuality and gays can’t be used in the Gamertag
and user’s profile, as the company considers this matter ‘unsuitable’ and ‘offensive’ for
other users.
 Aggressive competition – Microsoft is in intense competition with Google and Apple.
These companies’ established positions can be a threat to Microsoft’s market position.
 Changing preferences of consumers – People are highly attracted to the market of
smartphones, notepads, and laptops. Microsoft has modest shares in these markets.
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  Open source projects – Like Linux OS and Open Source Office, many new open source
projects have successfully entered into the market offering similar services for free. It can
threaten Microsoft that offers these products at an expensive rate.
 Cybercrime and piracy – Rising cybercrime thefts and software piracy issues have
dramatically affected Microsoft’s security network system.

CSR activities by Microsoft:

Microsoft corporate social responsibility (CSR) is guided by the citizenship mission of

the company which is “to serve globally the needs of communities and fulfil our
responsibilities to the public”. Moreover, charitable activities of Bill & Melinda Gates
Foundation founded by Microsoft founder Bill Gates is also associated with Microsoft
in the perception of the general public to a certain extent.
The technology giant won a number of awards and achievements for its responsible
behavior. These include ranking #1 on Corporate Responsibility Magazine’s 100 Best
Corporate Citizens 2018, ranking #1 for both, Environment and Social Score which
measures corporate performance using more than 200 factors. Moreover, Microsoft’s
behavior as a socially responsible company has earned number 2 spot on JUST
Capital’s Top 10 Tech Companies.

Microsoft YouthSpark:

Technology has transformed the way people work and has opened up immense possibilities
for the future. While not everyone is privileged to have access to technology in India, we are
committed to helping close this opportunity gap for young people.

Microsoft YouthSpark aims at empowering young adults, by bringing together a range of

global programs that inspire youth in carving out a promising career path for themselves.
YouthSpark has been at the forefront in achieving Microsoft’s vision of helping India realize
its potential since2004.

Initially launched as Project Jyoti in India, YouthSpark provides training in vocational and
digital literacy skills to unemployed youth, marginalized women, and rural communities, in
its dedicated training centres. These initiatives have had a transformational effect on the
economy and lives of the beneficiary communities. The project has also helped several
youngsters to find IT-related jobs across sectors including BPO, Customer Management &
Retail, Hospitality, and Fashion Designing.
Developed in partnership with the International Youth Foundation and localized by QUEST
Alliance, Microsoft India’s Build Your Business Curriculum equips the young entrepreneur
with the basic ideas and skills needed to design, build, grow and sustain a new business. The
curriculum focuses on essential entrepreneurial skills such as market research, developing
effective sales pitches, and obtaining startup capital. Designed as a series of modules, it
features case studies providing students with insights into local business practices.
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 Digigirlz
Aimed to inspire the next generation of girls to be part of our tech future, Digigirlz is
designed to spark interest in computer science among girls. It seeks to provide them
with the opportunity to learn and explore careers in technology and benefit from
focused mentorship by Microsoft employees.

YouthSpark in numbers
In the last year alone, Microsoft has provided training to more than 7,30,000 youth, of
which 4,60,000 have been placed in jobs, about 5,900 have started their own
entrepreneurial ventures, and 2,600 were inspired to continue education and training in
computer sciences. Of the 7,30,000 youngsters who were given software related
training, more than half have already found employment.
Cash grant support was given to NASSCOM Foundation and QUEST Alliance for
investing in the development of coding and computer science training modules for
youth.

Donating software & services worldwide:

With the right software, nonprofits can provide faster, better service and operate more
efficiently. They donate hundreds of millions of dollars in software each year through the
Technology for Good program.
• Increased software donations to 13% more nonprofits in FYI7, empowering 70,286
organizations globally. They now have software donation programs in 117 countries around
the world.
• Provided $795 million worth of software to nonprofits around the world — including
matched donations through the employee giving program.
• Gave nonprofits and educational institutions access to half a million refurbished Windows
devices by enabling manufacturers to affordably and legally license refurbished PCs through
the Microsoft Registered Refurbished program.
• Enrolled 670 additional nonprofits in the refurbished PC program, which makes restored
hardware available to nonprofits at an affordable price. This year, they expanded the program
to include Windows Multi Point Severs, which allow organizations to run multiple
workstations through a single central computer.
• Funded the International Computer Refurbishes Summit, which provides training and
knowledge- sharing opportunities on how to refurbish used electronics for the benefit of both
nonprofit and commercial interests. The summit helps build community capacity by giving
participants new insights and workshop skills.
• Made it easier for people to connect to friends and family during disasters through the Help
Bridge mobile app. Supported by Windows Azure, the app also helps people quickly identify
disaster relief organizations that 'red financial and volunteer support.

15
• Launched the Windows 8 Apps for Social Good contest, which encourages developers to
create apps that have a positive impact on the world around them. FY17 winners included an
app that helps users locate medicine at a reduced cost and an app that combats obesity by
informing users how to prepare nutritious, healthy meals at home.
• Encouraged students to dew by solutions to teal social issues with the Imagine Cup Grant
program — a three-year, $3 million competitive program that awards cash, software and
access to a select number of Imagine Cup worldwide finalists. Team Graph masters, one of
this year's winners. created a traffic navigation system that reduces vehicle carbon emissions,
fuel costs, and traffic jams by intelligently routing vehicles based on traffic and weather
conditions.

Employee giving:
Employee giving is a cornerstone of the citizenship efforts and an integral part of Microsoft
culture. In 2017, they celebrated the 30th annual giving campaign and surpassed $1 billion in
contributions to more than 31,000 nonprofits around the world. The success of the employee
giving campaign reflects the respect and appreciation for the employees and the dedication to
serving the communities where they be and work.
Employee giving occurs year-round at Microsoft. They have a special push each October,
when they hold a range of campaign kickoff e vents, such as a 5K run an online auction and
more than 300 other employee-led activities. In the United States, they match nonprofit
donations and volunteering up to $12,000 per employee each year.
• Contributed $105 million through the employee giving and company match program in
calendar year 2016 —an increase of 4.4% from 2015.
• Donated more than $7.1 million in calendar year 2015 through the $17-per-hthe volunteer
matching gift program — part of the $105 million employee giving total Since the program
begin in 2006, employees have volunteered more than 2 million hours, which they’ve
matched with more than $34 million.
• Reached a new high of 64%participation in the employee giving campaign among the U.S.
employees in calendar year 2012 — with 37% volunteering more than 60 hours or donating
more than $1,000.
• Provided employees outside of the United States at least three paid days off to volunteer.
• Committed $4 million through employee contributions and company matching to the
American Red Cross and Mayors Fund in the United States, in the wake of Hurricane Sandy.

Compensation and benefits:

They attract the world's best talent through competitive compensation. benefits, and rewards.
all of which contribute to a world-class work environment that motivates great people to do
great work. Many of the benefits programs are managed at a local level to ensure they are
competitive locally and meet the varying interests and needs of the employees around the
world.

16
• Rewarded approximately 95 % of eligible employees with performance-based bonuses and
stock awards.
• Promoted healthy eating with the farm-to fork initiative and made-from-scratch food options
in campus cabs.
• Contributed up to $3,750 per employee to heath savings accounts, which provide employees
with tax-advantaged savings for current or future health care needs.
• Invested in employee retirement readiness by matching contributions to 401(k) plans at up to
3% of employee pay. In FY17. 87 percent of the employees participated in the 401(k) plan
• Continued to provide U.S. health care benefits that rank among the best in the industry
furthering the long-standing commitment of providing the highest-quality care for the
employees and their families.
• Launched a major campaign to educate employees and their families on how to take
advantage of Microsoft's new health plan and supporting benefits. The campaign included
video shorts, in-person and online benefits briefings, and an interactive online decision guide.
• Expanded the U.S. Stay Fit benefit to support a wider range of fitness goals. The benefit
offers a reimbursement of up to $800 per year for a large variety of fitness-related expenses,
including workout or recreational sports equipment personal training, fitness classes, or
fitness center memberships.
• Attracted 8,500 participants to Campus Jam 2017, an annual event at the Redmond campus
that showcases Microsoft's wellness benefits, with an emphasis on making fitness fun. This
year's activities included a 5K campus fun run that attracted 21%more runners than last year,
wellness seminars, sports clinics and a variety of other activities and events for employees
and families.
• Opened the Living Well Health Center at the Redmond campus, a full-service health center
designed specifically for Microsoft employees that emphasizes convenience, privacy and
comfort. The Living Well Health Center provides employees with preventive care, acute care,
physical therapy, chiropractic care, wellness coaching and a full-service pharmacy.
• Encouraged employees to be more active throughout the day with the Move It! Physical
activity challenge, a one- month competition across the United States that awards prizes for
activities such as taking the stairs, working out, or playing with the kids. Approximately
12,000 U.S. employees registered for the challenge in FY13.

Humanitarian response:
When disaster strikes, every minute counts. Relief agencies rely on quick, accurate
communications to help people and businesses get back to normal as quickly as possible. The
technology helps organizations keep vial information flowing during emergencies.
When Hurricane Sandy hit the U.S. mainland in October 2012 — destroying thousands of
homes and leaving millions without power — the Microsoft Disaster Response team was
ready.

17
As the hurricane was still gathering momentum over the Atlantic Ocean, the team deployed
Microsoft Ready Reach, a cloud-based information portal that uses Windows Azure to help
emergency-management agencies and relief workers rapidly coordinate response efforts.
In addition to offering cloud-based maps that show the impact of a disaster in real time, the
portal makes use of social media to communicate information to disaster victims about
shelters, aid, and safe driving routes. It also makes it easier for people to connect with
humanitarian relief agencies in the area in need of money, food, or volunteers. The portal
received a record 32,766 views during Hurricane Sandy.
The Ready Reach response portal is one of many ways the Microsoft Disaster Response team
uses technology to keep vital information flowing during emergencies both individually and
in tandem with leading humanitarian response organizations and technology partners.
Microsoft also provided a safe location for people to store their family emergency response
plans or insurance policies through Sky Drive for Windows or Mac — accessible from any
PC or smart phone. In addition, in partnership with Aid matrix, the team launched the Notes
from the Ground program in late 2012. This portal delivers eyewitness responder stories to
readers via photos, videos and messages, helping increase awareness of conditions on the
ground and rally community support.

Responding to Disasters
the Microsoft Disaster Response program improves disaster preparedness and
response through the delivery of technology and expertise for citizens, lead responders
and businesses.
Current responses: Access Microsoft's Ready Reach response portal in the event of a
curses large-scale natural disaster. Here you will find situational information and
resources to help keep you safe, enable you to connect with others and provide details
for ways you can help.
Past responses: Over the last few decades, Microsoft has provided support for more
than 200 natural disasters. Following represent a few of our response efforts over the
wars.

Philippines Typhoon Haiyan (2013):

On November 8, 2013, one of the strongest storms to ever make landfall struck the
Visayas region of the Philippines displacing over 4 million people. In response,
Microsoft collaborated across the technology industry to deploy TV White Space
radios in the Philippines to enable Internet connectivity for impacted citizens.
Microsoft also played a key role in the deployment of 3 emergency connectivity kits
with Skype low bandwidth, enabling communications for 5,000 humanitarian aid
workers. Altogether, between cash and in-kind donations, Microsoft provided $1.1
million in mid support.

East Coast USA storms (2012):

18
Hurricane Sandy made landfall along the U.S. East Coast with heavy winds, driving
rain and a storm surge. This was followed by power outages and flooding. Microsoft
provided support and services for first responders, nonprofit relief agencies, customers
and partners, and citizens in the areas impacted by the East Coast USA storms, and
committed cash and in-kind donations of software, hardware and services to support
relief efforts, altogether totaling $2.5 million. In add it ion, Microsoft's employees,
including corporate match, donated more than $1.5 million to relief efforts.

Japan Earthquake (2011):

After a massive earthquake and tsunami hit Japan and caused a nuclear crisis in March
2011, disaster relief teams, government officials and Japanese citizens struggled to
share basic information and communicate with one another. In response, Microsoft
created and used cloud solutions to help confect relief organizations, governments,
businesses and the public during the aftermath. Windows Azure cloud services were
used to create websites for disaster relief efforts, including the website for MEXT (the
Japanese Government's Ministry of Education, Culture, Sports, Science, and
Technology), a major government information portal. Additionally, the MSN East
Japan Earthquake Information website conveyed crucial news and information for
evacuees and volunteers. as well as useful safety information such as an interactive
map of radioactivity levels and a map of planned blackouts.

Haiti Earthquake (2010):

On January 12, 2010, a 7.0-magnitude earthquake struck near the Haitian capital Port-
au-Prince. Microsoft worked closely with partners TM Software and DV to support
the United Nations Office for the Coordination of Humanitarian Affairs (OCHA)
through the deployment support and hosting of OneResponse in Haiti — the
collaboration portal for information exchange and situational awareness to coordinate
the international relief efforts of the humanitarian community. Additionally, through
Microsoft's support nonprofit partner, NetHope, was able to set up an immediate
response, with specific focus on establishing temporary telecommunications
infrastructure to allow humanitarian agencies to communicate and provide relief to
those affected.

China Earthquake (2008):

Within hours of the May 2008 earthquake in the Clads Sichuan Province, Microsoft
begin working on relief and recovery efforts. The company and its employees
collectively donated US$ 1.4 million over two sears to help rebuild schools and restore
education programs in affected communities. When the outpouring of online
donations to the Chinese Red Cross Foundation caused its website to crash, engineers
from the Microsoft China Technology Center helped launch a new site that could
process more than 10,000 transactions per day. Microsoft employees in the region also
helped provide technical assistance to affected customers and partners, restore local
telecommunications service and post online news reports from areas lit by the quake.

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 Hurricane Katrina (2005):
Following the devastating impact of Hurricanes Katrina and Rita, Microsoft worked
with the American Red Cross to create the safe and well website and its employees
committed more than US$11 million in cash contributions and technology solutions to
the Hurricane Katrina and Hurricane Rita relief response. Several months after the
initial crisis, Microsoft made additional investments of $1 million to organizations
involved in rebuilding the region and assisting displaced families.

Accessibilities
Today's rapid advances in technology give people the opportunities to connect, engage and
contribute more fully to society. The technologies inspire people of all as and abilities to
make the most of their potential — eliminating barriers, improving lives and strengthening
communities.
Technology empowers people — including seniors, people with disabilities, and youth—to
participate at the centers of social and political life. They embed accessibility features into our
web services, software and hardware and they partner with others to advance important
causes, helping the customers do more with their talents and interests.

Expanding opportunity for people with disabilities:

For people with disabilities or hearing and vision impairments, accessible technologies
can eliminate obstacles and broaden opportunities. They strive to build accessibility
into many of the products and services, provide resources that open new doors and
partner with others to discover ways of using technology to improve rives.
Took a leadership role on accessibility by supporting the formation of the International
Association of Accessibility Professionals. This group will provide the strategic
leadership, international perspective and operational focus needed to globally elevate
the accessibility profession and build a worldwide infrastructure for accessible
technology development.
Worked with UN Human Rights to strengthen provisions in the Insertional
Convention on the Rights of Persons with Disabilities. Supported by a study
conducted in collaboration with Middlesex University and others, the new provisions
also suggest ways that the United Nations could improve is own accessibility.
Helped address the needs of people with Autism by sponsoring and hosting Hack
Autism in March 2013. Supported by the Bing Fund, the hackathon brought people
together — thinkers, hackers, designers — to develop scenario-specific prototypes to
help advance knowledge and develop solutions.
Created a set of Microsoft Office templates for families to use after a child has been
diagnosed with Autism, in conjunction with Autism Speaks. The templates there are
one of many Microsoft initiatives in support of Autism-related causes this year.
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Provided assistance to customers with disabilities or who need support with
accessibility features on assistive technologies — such as screen readers, screen
magnifiers, speech-recognition commands —by opening the Microsoft Accessibility
Support Desk. Free of charge, the support desk offers specialized assistance from
trained agents.

Sounds that unlock the world:

Amos Miller was thrilled. As a managing architect for Microsoft Consulting Services
(MCS) in the United Kingdom Miller — who is blind — had just confirmed that his
proof-of-concept innovations far people with visual impairments had succeeded.
He had conceived a whale new way to interact with his surroundings. Miller's 3D
Soundscape helps people with visual impairments overcame their anxiety and more
about on their own by emitting audio beacons from destinations around town. Rather
than a voice saying "Starbucks 20 steps ahead on the left," the 3D Soundscape sends
an audio cue from the actual location to create a more meaningful 360-degree world.
Miller's team also designed the Windows 8 UX app, which allows people to use voice
and natural gestures such as swiping, tapping and scrolling to understand and interact
with information appearing on their screen - without using their eyes.

Improving wellness for seniors:

Older adults can live more independent and productive lives with the help of
innovative technologies. They partner with community groups and local go
governments to promote the use of technologies that reduce social isolation, increase
wellness, and enhance the quality of life for seniors.

• Broadened the effort to help seniors get fit socialize, and manage their personal
health online the Exergame’s Wellness Club. The program which employs Microsoft
Kinect for Xbox 360, Xbox LIVE. and Microsoft Health Vault is now offered to
senior center’s throughout Los Angles. Participants can take part in friendly video-
game competitions while also uploading and tracking important health data. such as
blood pressure and glucose readings, through their online profiles.

• Launched a new Exergame’s program in New York City in collaboration with New
York City's Department for the Aging and Department of Information Technology &
Telecommunications. The fitness program is part of the city's Innovative Senior
Canter project. a citywide effort to encourage better fitness and wellness an New York
City's older adults.
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• Received an innovation award for senior programming from the National
Association of Area Agencies on Aging, the leading voice on aging issues. The award
recognized the success with the Exergame’s Wellness Club, which they developed in
collaboration with the City of Los Angeles Department of Aging,

Environmental sustainability

Technology can help create a more sustainable future. This year. they modelled a way
forward by making the operations leaner and more energy efficient helping us net the
FY13 goal of carbon neutrality —and reducing the environmental impact of the
services and devices.

Making the operations carbon neutral

Climate change presents serious global challenges that require bold responses. With
the commitment to carbon neutrality. they're taking accountability for the impact of
the operations by embedding sustainability into all of the business decisions. The
approach to carbon neutrality has three pillars.

Be lean
They're setting targets to improve energy efficiency in the data centers, labs, and
offices, as well as reduce the use of air trawl.

Be peen
They're purchasing more renewable energy and establishing goa Is to reduce the waste
and water use.

Be accountable
They're measuring the carbon impact of the operations and charging the business
groups a fee for their associated carbon dioxide (CO2) emissions.

Developing technologies to reduce environmental impact

Information technology accounts for up to 4 percent of electricity consumed globally.

To keep such power use in line, they're building new efficiencies into the products and
services to help the customers reduce their environmental impact. And as the

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customers and collaborators put the energies into using the products, they're advancing
the conversation about conservation and climate change mitigation.

Improving energy efficiency in products and services

Much like the cloud has revolutionized business efficiency, they've

transformed how efficient cloud storage can be. Through the online products and
solutions, they're helping Microsoft users worldwide reduce their own energy
consumption.

• Reduced the customers' environmental impact by hosting Microsoft cloud services in

the advanced, highly efficient data centers. Small and medium-size businesses that use
Microsoft cloud services can reduce their energy use and associated carbon emissions
by up to 90 percent compared wit of delivery.

• Cut PC energy consumption while driving better performance through power

management features built into the hardware and Windows t4.

• Equipped IT managers to better discover, track, and implement potential energy

efficiencies with centrally managed tools such as Microsoft's System Canter
Configuration Manager.

• Helped customers avoid emissions from shipping and packaging through the Digital
by Choice program. which offers digital software distribution and dematerializes CD
and DVD production.

• Redesigned the products for improved environmental performance. Windows 8. for

example, makes power management seamless and efficient across multiple devices,
including laptops, net books, desktops, or tablets. They also expanded on the
significant battery-life improvements made in Windows 7 and further developed them
in Windows 8, such as giving PCs and laptops the ability to instantly switch between
low and high-power modes.

• Created a public website and hosted events and programs to foster community
knowledge in life cycle sustainability, particularly the environmental choices related
to buying, using. and disposing of electronics.

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 • Reduced standby power use for the Xbox 360 by a factor of 10 since its launch in
2005. Now using less than three-tenths of a watt, the efficiencies have resulted in a 60
percent reduction in energy use.

Informing discussions of climate change

Climate change mitigation requires action and understanding. We're helping

collect, study, and manage research into the impact of climate change to support
conservation strategies and inform pubic poky

• Mapped out threats to endangered wildlife in partnership with the International

Union for Conservation of Nature and Natural Resthece's Red List of Threatened
Species. The dedicated team of CEES environmental scientists developed software
built on SQL Server 2012 and Bing Maps to strengthen research and create a
repository of evidence for threats to species.

• Helped preserve threatened plant and animal specks in Latin America though Live
ANDES, a data collection and processing tool developed by Microsoft Research in
collaboration with the Pontifical Catholic University of Chile and the Latin American
and Caribbean Collaborative Research Virtual Institute.

Human rights:
Rapid advances in technology create new ways for people to exercise their human rights, yet
also introduce new human rights risks. As a global technology company, they are committed
to helping people express and protect their fundamental liberties mound the world.

The power of technology to promote human rights

While technology itself doesn't take sides, technology providers can play a powerful
role in promoting human rights and helping people understand the risks and rewards
of using technology. We believe companies such as Microsoft have a responsibility to
uphold universally accepted standards of human rights and protect people's privacy —
starting with the design and manufacturing of our products.

Our Global Human Rights Statement is a powerful beacon for our business — a
foundational influence for relevant policies and practices. The statement lays out a
common set of human rights principles and helps guide key business decisions in
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critical areas, such as privacy, security. freedom of expression, labour rights. equality,
diversity, and access to education.

They believe technology should help people achieve their full potential in accordance
with fundamental human rights. In January 2013, they launched the Microsoft
Technology and Human Rights Canter at the World Economic Forum 2013 Annual
Meeting in Davos, Switzerland. A cornerstone of the human rights activities, the
canter will help us further integrate human rights into the culture and throughout the
operations. They'll also work though the canter to advance public understanding of the
human rights impacts of information and communications technology (ICT). The
FY13 actions in this area encompassed to main categories: anti-human trafficking and
online safety

Supported the global fight against human trafficking and helped empower young
women to become leaders in computer science by sponsoring the International
Women's Hackathon The crow' saluting event, which involved 395 women on 11
university canvases worldwide, was aimed at developing technical solutions to
advance the missions of three non-profits: FAIR Girls, Rights4Girls and The
Hindsight Group.

Advocated increased adoption of anti-child pornography tools like Microsoft

PhotoDNA, an image-matching technology used by leading companies, non-
governmental agencies (NGOs), and law enforcement agencies to help stop the
redistribution of the worst-known images of child sexual exploitation online.

Partnered with several organizations to combat human trafficking through the Internet,
including the White House Office of Science and Technology Policy, the White House
Council on Women and Girls, several U.S. state attorneys general. the UN Global
Initiative to Fight Human Trafficking, and local police agencies.
Informed California's report "The State of Human Trafficking in California 2012," in
partnership with the office of California Attorney Gene to I Kama b Harris. Released
in November 2012, the report includes information on how organizations can use
technology to investigate and prosecute traffickers and assist victims.

Helped fight child exploitation by participating in the 'horn Foundation Technology

Task Force, a cross-industry collaboration that focuses on the role technology plays in
crimes in child sex trafficking. This year, the contributions included helping establish
industry best practices and guidance on how to address the problem of online
predators.

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 Online safety
Championed the importance of online safety within the ICT industry by naming the
industry's first chief online safety officer in Match 2013.

Raised awareness of safer online practices and educated consumers and families about
trustworthy online activities by leading or participating in online safety conferences.
events. and activities in Australia. Cameroon. Egypt. Ireland. the United Kingdom.
and several cities across the United States.

Took steps to combat online bullying by conducting a worldwide study of negative

online behaviors among youth in 25 countries. The study. which revealed that 54
percent of youth are worried they will be bullied online. was released in the summer of
2012. in tandem with new anti-bullying educational materials fir parents. educators.
and young people.

Promoted a safer online environment for children by participating in the European

Union's CEO Coalition for Child online Safety.

Privacy
Upheld our ongoing commitment to customer privacy by enabling Do Not Rack in
Internet Explorer 10. Do Not track gives customers more control over bow their online
activities are recorded and used.
Increased public awareness of potential online privacy risks and educated customers
about how they can use Microsoft technologies to help mitigate these risks through an
international education campaign. We also released the online tool Your Privacy Type
to the customers better understand their privacy type and align k with their online
behavior.

Making a difference together

We know that together with our industry partners. we can provide specialized
technologies that address specific complex needs. Microsoft has a big history of
working with leading humanitarian response organizations and information and
communications technology OCT) partners to develop joint solutions. Together.
Microsoft and responders can increase the ability for communities to prepare, respond,
and recover.

Supporting women’s empowerment & health:

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Women working in factories face a number of personal health risks and challenges. which are
often aggravated by gender inequities that impact their lives at home and in their
communities. Not being able to practice preventive general and reproductive health —
whether due to lack of awareness or reluctance to seek health services — negatively impacts
the personal well-being of women, as well as their ability to thrive as employees. BSR's HER
project (Heath Enables Returns) works to address this challenge through factory-based
women's health education, using a peer education methodology that also drives empowerment
and leadership development. Across nine countries in As and Africa. HER project motivates
factory workers to become health ambassadors to their co-workers, their families. and within
their communities. training individuals on issues like safe sex and HIV/AIDS. nutrition.
cervical cancer and breast cancer. and general health and hygiene. The HER project also
works to demonstrate the business benefits of these program activities to promote long-term
factory investments in women's health.

Microsoft and two key suppliers have participated in the HER project over the past three
years. The collaboration has helped reach more than 5,000 women working in southern China
as well as sensitizing 6,000 male workers to these issues. Follow-up surveys indicate the
program has raised aware rims of important health issues, but more important, the programme
promoted adoption of healthier behaviors.

Microsoft is one of only two electronics companies participating in the HER project (out of
24 company partners). The company's involvement is an important factor in driving increased
attention to and support for women's health and well-being and women's empowerment more
broadly within the electronics industry.

• Increased average worker satisfaction with work conditions from 60 percent in the FY11
survey to 76 percent in FY13. Worker satisfaction with workplace health and safety increased
from 62 to 77 percent.

• Improved satisfaction with working bouts. with 60 percent of workers stating their working
hours are reasonable. and an average of 18 percent desiring to work even longer hours.
Survey results in FY13 showed marked improvement from FY11. when less than half of
surrey participants stated their working blurs were reasonable.

• Conducted in-depth environmental health and safety assessments at all Tier 1 and some
high-risk Tier 2 suppliers, helping as proactively identify areas of high risk within our
supplier facilities. such as electroplating and soldering operations and the handling of
hazardous chemicals. We then helped our supplies implement best practices to mitigate health
and safety risks by providing safety guidelines. and suggested metrics for monitoring
performance and training on recommended practices.

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Although good progress has been made, the survey results also identified areas for
improvement including compensation; dining conditions related to food variety. taste. and
price; enhanced communications between factory management and workers; and more
educational opportunities for career development and personal improvement.

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Responsible sourcing:

They ask their suppliers to uphold the high standards of citizenship to which we hold
ourselves. By setting clear expectations in our Supplier Code of Conduct, taking steps to
ensure those expectations are fret, and sharing best practices with their suppliers, they
working to advance the health safety, and well-being of our suppliers' workers.
They have two internal teams devoted to administering our supply chain.

• Their Global Procurement Group oversees ow non-hardware suppliers. which number more
than 60.000. This group runs such responsible sourcing initiatives as their supplier diversity
program, ethics training, and anti-corruption screening program. In FYI3, the group created a
new management function solely dedicated to responsible sourcing.

• 'Their Manufacturing. Supply Chain, and Information Services Group manage their
hardware and packaging supply chain for the last eight wars, this group has run a Social and
Environmental Accountability (SEA) program to ensure that their hardwire and packaging
suppliers abide by our SCC and additional program- specific requirements. The SEA program
also helps hardware and packaging suppliers enhance their capabilities in areas such as waste
management and worker-management communications.

Microsoft spendings on the CSR activities:

Software donations $795 million
Imagine cup Competition US$3 million
Employee giving US$1 billion
American Red Cross (Hurricane Sandy) US$4 million through employee
contributions
Philippines Typhoon Haiyan (2013) US$1.1 million in mid support
East Coast USA storms (2012) US$2.5 million + $1.5 million to relief
efforts.
China Earthquake (2008) US$ 1.4 million
Hurricane Katrina (2005) US$11 million

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Conclusion:

Bibliography

1. www.wikipedia.org
2. www.microsoft.com
3. www.indiacsr.in

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