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Republic of the Philippines

Surigao del Sur State University


Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

COLLEGE OF BUSINESS AND MANAGEMENT

OUTCOMES-BASED SYLLABUS IN
Tourism Planning and Development
2nd Semester, AY 2019-2020
PHILOSOPHY

SDSSU believes that higher education is an instrument for the improvement of life through democratized access to quality education in the
development of a well-rounded person.

VISION

A leading “Glocal” University with widened academic perspectives that focus on attaining food security, supporting poverty alleviation,
developing renewable energy, and conserving natural environment.

MISSION

SDSSU shall provide competency-based higher education training driven by relevant and responsive instruction, research, extension and
sustainable resource management.

Particularly, SDSSU is committed to:

1. Produce competent and skilled graduates prepared for gainful employment;


2. Develop graduates who shall not only foster economic progress but also care for the environment, adhere to positive value system,
and preserve cultural heritage;
3. Engage in high-impact research for instruction and develop technology for food security and renewable energy;
4. Collaborate with government and non-government agencies to help improve the lives of the marginalized groups; and
5. Promote cooperation/partnership among regional, national, and ASEAN institutions in Higher Education.

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 1


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

CORE VALUES

Competence

A combination of observable and measurable knowledge, skills, abilities, and personal attributes that contribute to enhance SDSSU
employee and student performance and ultimately result in organizational success.

Accountability

Responsibility for own actions, decisions and commitment to accomplish work in an ethical, efficient, cost-effective and transparent
manner manifesting the value of sound stewardship in the wise use of resources for common good.

Responsiveness

A prompt action, consistent communication, quality information, and a focus on providing a superior experience to stakeholders.

Excellence

The quality spectrum at exceptional levels demonstrated by learning outcomes and the development of shared culture of quality
consistent with the vision, mission and goals of University.

Service

Dedication for a continuous improvement of services, stakeholder’s relationships and partnership which stresses interdependence and
collaboration for a sustainable success of clients and their communities in helping build a just, peaceful, stable and progressive Filipino
nation.

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 2


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

SDSSU CARES…

These core values are not descriptions of the work we do, nor the strategies we employ to accomplish our University vision. They
are the core values that underlie our works and interactions as we internalize responsibilities to fulfill our mission. They are the basic
elements of how we go about our work and how we deal with stakeholders, molds students to become competent, innovative, globally
competitive and service-oriented.

GOALS

These are the specific goals in the four (4)-fold functions of the University:

KRA 1. Instruction

Develop highly competent, globally-competitive and morally upright graduates.

KRA 2. Research

Produce research for the advancement of knowledge, new technology and innovative approaches for competitive endeavors.

KRA 3. Extension

Empower the rural poor to improve their lives through transfer of technologies and knowledge.

KRA 4. Production

Sustain University operations through viable and profitable income generating projects.

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 3


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

PROGRAM GOALS

The program will equip students with competencies related to the basic and core requirements as well as those associated with major
and minor areas of concentration and elective courses.

INSTITUTIONAL INTENTED LEARNING OUTCOMES


The College of Business and Management is committed to:
1. Deliver relevant, interactive and experimental business education with academic standards by academically qualified faculty.
2. Continually involve research activities which enhance the quality of instruction and contribute to the literature of business.
3. Provide linkages and opportunities for the involvement of the faculty and students with business community.
4. Develop a sense of social citizenship, ethical behavior and respect for diversity.
5. Develop among students a pioneering spirit to establish trends in their respective fields and to contribute right solutions and activities which
enhance the economic vitality of the region and country.

PROGRAM INTENDED LEARNING OUTCOMES

1. Produce food products and services complying with enterprise standards;


2. Apply management skills in F & B service and operations;
3. Perform and provide full guest cycle services for guest and facility operations;
4. Perform and maintain various housekeeping services for guest and facility operations;
5. Plan and implement a risk management program to provide a safe and secure workplace;
6. Provide food & beverage service and manage the operation seamlessly based on industry standards.

Course Name : Tourism Planning and Development


Course Credit : 3 units

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 4


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Course Description: Students will be able to understand tourism planning as a process and as a set of techniques for sustainable tourism
development giving importance on the physical environment and the social, cultural and political realities of planning and
policy making. Students will engage with practical tools and strategies, industry, government, field work, and individual
and group projects to develop an understanding of tourism policy-making processes, and to gain skills in both evaluation
and development of tourism plans and policies.
Contact : 3hrs/week
Hours/week
Pre-requisite :

Learning Outcomes
At the end of the course, the students should be able to:
1. Knowledge/Competencies
1.1 Demonstrate ability to define and explain relevant concepts such as tourism planning, tourism public policy and development.
1.2 Identify key stakeholders involved in tourism planning and policy-making and devise mechanism for engagement.

2. Skills
2.1 Demonstrate the ability to critique key tourism policy and planning approaches and models.
2.2 Demonstrate an ability to apply various planning and policy approaches in the context of natural, rural and urban areas.
2.3 Demonstrate skills to appropriately locate and evaluate tourism policy, planning information, sustainable tourism practices, and then apply
the relevant knowledge

3. Values
3.1 Apply the conceptual tools of policy and planning to a wide variety of tourism cases to analyse situations and evaluate creative, thoughtful
feasible solutions for sustainable tourism
3.2 Appreciate proper planning in achieving sustainable growth in the industry

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 5


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

LEARNING PLAN

Learning Outcomes Topic Methodology Assessment Values Remark


Integration
Week 1-2
Adopt the VMGO in the entire VMGO of the University Orientation Short Quiz Dedication
duration of the class. Classroom discussion Oral Recitation Commitment
Discussion of the Syllabus, Knowledge
Articulate and discuss the latest Course Description and
developments in the specific field of Evaluation System
practice

Define Tourism Tourism Planning – Basic Lecture Quiz Value of sense of


Understand the need for tourism Concepts, Approaches, and Individual Exercises Oral Recitation social
planning Techniques Brainstorming responsibility
Describe the tourism planning Reporting Value of
approaches and techniques PowerPoint appreciation
Explain the major elements in presentation
planning a tourist destination

Week 3-4

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Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Explain the goals of tourism Tourism Development Classroom discussion Questions Knowledge
development Interactive Learning and answer Responsibility
Understand the development of Government Regulation and exercise
tourist potential Assistance Assignments
Describe tourism development and
policy formulation

Prelim Examination
Week 5-6
Understand the theories on the Theories on Tourism Power point Assignments Value of sense of
development of tourist destinations Development presentation Oral Recitation responsibility
particularly those of Christaller, Plog, -Christaller:s Theory Lecture Quiz Value of concern
Cohen, and Doxey -Plog’s Theory Discussion Group activity and importance of
-Cohen’s Theory Concept mapping sustainability
Determine the application of Butler’s -Doxey’s Theory
Model

Week 7-8
Apply sustainable development in Sustainable Tourism Lecture SWOT Analysis Value of reliability,
tourism planning Discussion Quiz honesty, patience,
Analyze global impact of Brainstorming Questions commitment time
sustainability Reporting and answer management
Explain the benefits of Sustainable PowerPoint exercise
Tourism presentation Assignments
Film viewing
Midterm Exam

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 7


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Week 9-10
Describe the key players in tourism The Key in Tourism Planning Lecture Assignments Value of
planning and development and Development Discussion Oral Recitation consideration
Discuss the roles of the key players Brainstorming Quiz Value of
in tourism planning and development PowerPoint Group activity appreciation
presentation Value of
Case Study importance in the
services

Week 11-12
Apply strategies that will help Tourism Impacts – Positive and Lecture Quiz Value of
minimize the negative effects of Negative Discussion Questions resourcefulness,
tourism on the economy, on society, -Economic Brainstorming and answer time management
and on the environment -Socio-cultural Research exercise
Value of concern
-Environmental Assignments
Value of
appreciation

Week 13-14
Explain the potential benefits and Collaboration and Partnership Classroom discussion Questions Knowledge
importance of collaboration and in Tourism Interactive Learning and answer Responsibility
partnership in tourism planning and exercise
development Pro-Poor Tourism Assignments

Prefinal Exam

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 8


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Week 15-16
Describe the factors that affect the The Future of Tourism Planning Lecture Case Study Value of
future direction of tourism and Development Research appreciation
Value of
Understand the future of tourism importance in the
planning and development services

Week 17-18

Apply the skills on developing a local CASE STUDY Site Visit Tourism Action Knowledge
potential tourist destination -Palawan Plan Responsibility
-Boracay Island
Appreciate the importance of -Nasugbu Batangas
planning
Developing a Tourism Action
Plan for a local Community
Final Examination

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 9


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Facilitating Learner Centered Teaching Course Map


Learning Outcomes Indicators
Knowledge (Intellectual Competencies)
Adopt the VMGO in the entire duration of the class O
Articulate and discuss the latest developments in the specific field of practice O
Define Tourism L
Understand the need for tourism planning L
Describe the tourism planning approaches and techniques L
L
Explain the major elements in planning a tourist destination
L
Explain the goals of tourism development L
Understand the development of tourist potential L
Describe tourism development and policy formulation L
Understand the theories on the development of tourist destinations particularly those of Christaller,
Plog, Cohen, and Doxey O
Determine the application of Butler’s Model L
L
Analyze global impact of sustainability
Explain the benefits of Sustainable Tourism
L
L
Describe the key players in tourism planning and development
O
Discuss the roles of the key players in tourism planning and development
O
Describe the factors that affect the future direction of tourism
Understand the future of tourism planning and development

Values (Personal and Civic Responsibilities)

Apply sustainable development in tourism planning L


Appreciate the importance of planning L

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 10


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Skills (Practical Skills)


Apply strategies that will help minimize the negative effects of tourism on the economy, on society, and P
on the environment
Explain the potential benefits and importance of collaboration and partnership in tourism planning and L
development
Apply the skills on developing a local potential tourist destination L
L = Learned
P = Practiced
O = Opportunity to learn

GRADING SYSTEM:

EXAMINATION - 40%
CLASS STANDING - 40%
REQUIREMENTS - 20%
100%

(Rubrics if necessary)

Date Revised /prepared :


Effective :

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 11


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

REFERENCES
Book :
Penner, Richard H. et al.(2013). Hotel Design Planning and Development. Routledge
Cruz, Z. (2011). Tourism Planning and Development. National Book Store
Cruz, Z. (2013). Principles of Tourism Part II. Rex Book Store
Camillar-Serrano, A. (2016). Productivity and Quality Management OBE. Unlimited Books.
Ford, R. (2012). Total Quality Management for Hospitality & Tourism. Cengage Learning
Suggested Readings:
Dredge, D. and J. Jenkins (2007) Tourism Planning and Policy, Milton, Qld. Wiley
Inskeep, E. (1991). Tourism Planning: An integrated and sustainable development approach. New York: Van Nostrand Reinhold.
Websites/Internet
https://www.slideshare.net/joynapiloy/chapter-1tourismplanning
https://www.slideshare.net/martianne21/tsm-planning-133203310
www.un.org/sustainabledevelopment
https://repository.up.ac.za/bitstream/handle/2263/29848/03chapters5-6.pdf?sequence=4
http://shora.tabriz.ir/Uploads/83/cms/user/File/657/E_Book/Tourism/Tourism%20Policy%20And%20Planning.pdf

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 12


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Prepared by: Reviewed by:


MILDRED F. GUIRAL GENELYN TRINIDAD, MBA
Contractual Instructor Program Coordinator
Date: Date:

Contents Noted by:

EVELYN T. BAGOOD, Ed.D.


Director, Curriculum and Development
Date:

Recommending Approval:

JENI THERESA C. BONA, DBA


Chair, Department of Business and Management
Date:

Approved by:

ERMIE LUX MATILDO, DBA, DMHRM


Dean of Business and Management
Date: __________

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 13


Republic of the Philippines
Surigao del Sur State University
Cantilan Campus
Cantilan, Surigao del Sur
Telefax No. 086-212-5132
Website: www.sdssu.edu.ph

Tourism Planning and Development (A.Y 2019-2020) QR-ACADCBM-007D/REV001/04.01.2019/ Page 14

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