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Packaging Questionnaire

The document is a 16-question questionnaire about consumer preferences and perceptions regarding product packaging. It asks respondents about their demographics, whether packaging influences their purchasing decisions, which packaging attributes they consider important and their ratings of factors like eco-friendliness, innovativeness and appeal of packaging. Questions also cover satisfaction with packaging design, colors and whether packaging needs improvement. The goal is to understand customer views on the role and importance of packaging in the consumer product selection and buying process.

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Femina Veigas
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11K views4 pages

Packaging Questionnaire

The document is a 16-question questionnaire about consumer preferences and perceptions regarding product packaging. It asks respondents about their demographics, whether packaging influences their purchasing decisions, which packaging attributes they consider important and their ratings of factors like eco-friendliness, innovativeness and appeal of packaging. Questions also cover satisfaction with packaging design, colors and whether packaging needs improvement. The goal is to understand customer views on the role and importance of packaging in the consumer product selection and buying process.

Uploaded by

Femina Veigas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE

1.Gender *

 Male
 Female

2.Age *

 Below 25
 25-40
 Above 40

3.Occupation *

 Student
 Business
 Job
 Other

4.Would you be more likely to buy a well packaged product? *

 Yes
 No

5.Attributes you consider while buying a product *

 Price
 Packaging
 Quality
 Brand image
6.Which factors you feel are important related to packaging *

 Attractiveness
 Safety
 Information
 Re-usability

7.For which type of products, is packaging important for you? *

 FMCG products
 Consumer durables
 Perishable products

8.Aesthetically, how important do you consider the role of packaging to be in the selling of a
product? *

 Not at all important


 Not very important
 Neither
 Quite important
 Very important

9.Do you think packaging is a Marketing gimmick to attract customers? *

 Yes
 No

10.If a product you are shopping for has unique packaging *

 I will buy it
 I will stick to the usual products that I buy

11.Do you often keep the packaging from products you buy? *

 Yes
 No
12.How important is Label design for packaging? *

 Not important
 Neither
 Important

13.Why do you think packaging is important? *

 Easy to carry
 Safety of product
 Maintaining the quality of product
 Attracting customer

14.Please rate the following factors of Packaging Products on the scale of 1 to 5 * 1=Not
important, 5= Very important
1 2 3 4 5

Ecofriendly

Plastic

Innovative

Appealing
15.Do you feel some of the packaging products need a makeover? *

 Yes
 No
 May be

16.Are you satisfied with the colours of the packaged products? *

 Yes
 No
 Maybe

17.Do you feel that the design of the packaged products need to be changed? *

 Yes
 No
 Maybe

18.Do you buy the Packaged Products on the basis of following parameters? * 1=Strongly
Agree , 2= Agree, 3= Neither Agree or Disagree, 4 = Disagree, 5 =Strongly Disagree
1 2 3 4 5

Easy to handle

Information provided
on the packaged
products
Durability of the
product
Design of the
packaging
Color of the
packaging
Quality of the
packaging

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