AQUANANO

POSITIONING AND VALUE

The Positioning and Value

Using the value of the Aquanano to navigate the positioning strategy incorporates processing
their message ‘premium laundry services’ through a variety of mixed media to include,
interactive and non-interactive tactics in internet, television, radio, direct mail, billboards,
magazines and more which to inform the targeted customers of the benefits fitting their particular
needs in order to captivate and encourage their purchase of and continued loyalty to the
Aquanano. With location in mind, Aquanano are focusing on where of their demographics and
psychographics meet such as suburbanized areas, college towns, and medium to major cities.
This factors will aid in positioning include differentiating components of the services / product,
channels, and image.

At Aquanano, we simply make decisions that value our customers, and employees. We are
dedicated to providing unmatched customer care at every level of our business with our focused
commitment to leadership, respect, innovation, and technology, resulting in profitable laundry
services that residents will enjoy using.

Core Values

 People: We treat all people well and with respect. We also believe that working along
with the family treats environments will boost up the confident, loyalty and integrity
among staff.

 Integrity: We manage our operations, finances, and services with honesty, 

professionalism, efficiency, and reliability.

 Service: Our customers are at the heart of everything we do.

  Innovation: We inspire the systems, services, and technologies that improve the way we
work and live.

 Responsibility: We advocate safe and healthy environments for our customers and
employees.

 Loyalty: We earn the respect and confidence of our people, customers, and vendors every
day, in everything we do. 

Since our approach is built on strategies that strengthen the four c’s (consumer, convenience,
communication, and cost), our differentiating factors will reveal distinctions, based on how they
relate to the consumer.

Differentiations

Product
Our strategy starts the strong consumer relationship with an introduction to the newly reinvented
laundry outlet with features that satisfy their needs in safety, reliability, and style at a cost that
meets their approval. We bring these qualities to life in commercials, billboards, magazine
articles, advertisements, and social network posts. Additionally, we employ new technology of
detergent which suit to our customer daily life routine. The special about our product is that can
maintain the high quality of clothes even keep on wash daily.

Channel
Because maintaining our relationship with the consumer is so integral to Aquanano’s future
customers, we also focus on the difference the Aquanano offers in channels. Reflective of the
traditional way of communication, we look beyond of it. We embrace our modern market with
text messages and notifications sent directly to the Aquanano’s console. We direct communicate
with customer on when and where to pick up their laundry, so we’ll notify the customer and help
them to manage their laundry weekly.
By deploying a communication strategy that enables consumers to connect with Aquanano as
conveniently as possible and retains qualities of modern and traditional communication devices,
we generate a service that all consumers within our market are able and happy to use.

Image
These efforts attempt to position the Aquanano by adjusting image or the way our customers
views and perceives the laundry business. Currently and according to our consumers and future
franchisee, the brand is bland. We make it new by giving it new technologies that relate to our
customers need such as waterproof solutions, online services, mobile application, and so forth.
To achieve further matching of our product to our customers, we focus not on amending the way
of deliver the services, but working with what it already has available. For example:
 Laundry Cafe
 WIFI
 Online request on pickup and delivery
 Coin Operated Machine (COL)
 Drive-thru Laundry