STUDENT

CELTIC
GAMES
By: Rikki Fowler, Victoria
Bowen, Julie Brochetti,
Maddie Cowan, La'Tisha
Chambers, Aleta Luther
 ● The Celtic Student Games is an
all-inclusive organized game
competition with the support and
sponsorship of the Highlander
Festival Committee. The event is
PROGRAM free to the community. There will
be prizes for winning games and a
OVERVIEW 50/50 raffle with accepted
donations. The purpose of this
event is to host memorable
activities as part of the Highlander
Festival and accumulate donations
to create funds for future RCPT 414
programs. 
VENUE LOCATION
 BUDGET

Budget Analysis
Expenses: $287 ($81 after
reimbursement for marbling
kit & Kilts)
Local Donations: $1,712
 GOALS AND OBJECTIVES
1.  Offer engaging activities that promote Highlander Festival attendees, as well as
1

students, to participate in our Celtic themed competitions and activities  

a.    Have at least 45 attenders stop by our tent
b.    Have at least 30 attendees participate in one of our competitions or
activities
c.    Have at least 30 attendees complete our survey
d.    Have at least 30 attendees win a prize
2.     Facilitate an efficient program
a.    Receive an average of 4 out of 5 on organization of the event from
participants and staff surveys
b.    Receive an average of 4 out of 5 on clarity of rules from participants and
staff surveys 
c.    Receive an average of 4 out of 5 based on fair and equal judging from
participant and staff surveys
d.    Receive an average of 4 out of 5 on likelihood to tell other people about our
event, as well as future events offered by the class
 MARKETING
● Flyers will be posted around all central
locations of the campus 7 days before the event.
● There will be tables at the Bonnie promote the
event as well as be a place for early Celtic Game
sign up. Dates for the table are 10/8/2019 &
10/10/2019
● An email was sent out with the official flyer and
event details too Clubs and Organizations
linked to the Center of Diversity and Inclusion.
● An email will be sent out to all professors of the
major with our official flyer and event details,
to be sent out to all students in the major.
● An email will be sent out to all Resident
Director’s on campus with our official flyer and
the event information, asking that it be sent out
to their local communities.
●   An email will be sent out to individual Resident
Assistant on campus with our official flyer and
the event information, asking that it be sent out
to their individual halls. 
● An email will be sent out to Fraternities &
Sororities with our official flyer and event
information. In the hope that Fraternities &
Sororities will stop by on the day of the event
and register to play some Celtic Games at the
Bonnie Tables.  
● An email will be sent out with our official flyer
and event details to Mrs. Deb Cooney herself to
send out to other community officials as well as
attends the festival to notify them of this tent
located at the festival.
 MARKETING CONT.

Instagram: Snapchat:
○ Create the hashtag
○ Create a geotag/ filter for the day of the
#GetFestive!GetActive!
event. 
○ Ask all team members to post on their
○ Ask team members to post the day of the
own social media with a premade social
event with the Celtic Games & Body
media flyer. Flyer will also be posted to
Marbling 
the Radford Highlanders Festival’s
social media accounts.  ○ Post snaps leading up to the event with
the official Social Media Flyer.
○ Boomerang and photography taken by
Victoria will be on instagram to
advertise dog-friendliness. 
 ● TV’s:
MARKETING CONT. ○ The official Flyer will be posted on the
Radford University TV’s, that are located
around campus. 
● Day of Event
● 100 buttons that say "Highlander Festival"
will be available.
● Facebook:
○ A Facebook event page will be created
for the event.
● Marketing Obstacles
● Obstacle One: Not encroaching on other
○ Facebook event page will be sent to the
marketing strategies that already exist for
social media team of RCPT 363 as well.
the event.
○ The official Flyer will be posted and
● Obstacle Two: Receiving responses back
shared by all team members 
from potential sub market groups. 
○ A post will be made on the official
● Obstacle Three: Not encroaching on RCPT’s
Highlander Festival Facebook page. 
363 Social Media Team, as presented to me
by Professor Zatori. 
FRONT & BACK OF THE FLYER
DIGITAL FLYER & BANNER
ADVERTISING TOOLS
& BUTTONS
JOB DUTIES
● Class members at willing.
● There will be three shifts designated by
times:
● 10:00am - 12:00pm
● 12:00pm - 2:00pm 
● 1:50pm - 4:00pm
 ANIMATION PLAN
Schedule
● The schedule is to be printed off
before the day of the event and will
be located at each station. This is so
team members can constantly refer
to the schedule to ensure the day
runs smoothly.
Games
● The instructions for all games are
listed within the program plan and
will be printed off and available at the
games station.
● Games played are: Jenga, Cornhole,
Sack Racing, Can Jam, Ladder Ball,
Ring Toss, Tug-o-war, and Target
Jousting
 RISK MANAGEMENT PLAN
Situation and Emergencies  Solutions 

Allergic reaction to paint  We will have a list of everything that is in the solution
for the paint posted next to the table to ensure that no
one will have an allergic reaction. 

In order to ensure all participants safety, we will have

Injuries during recreational activities  each participant fill out a waiver before the activity. If
something was to happen there will be EMS crew there
as well as police officers who are scheduled to work the
event.

Weather  In the case of any kind of weather related incidents

that may happen, we will have a tent set up to give the
participants shade, a place to stand if it may rain, and
anything else that may happen as well. We will run
with the policy in place that the Highlanders Festival
has for inclement weather.

Photograph Consent  Within the waiver is a notification of photographic

consent. This is to ensure that we hold no liability in
taking photos at the photo booth or during the games. 
 EVALUATION PLAN

● Surveys will be administered to participants and staff to help evaluate

the completion of our program’s goals and objectives. A 6-question
survey will be administered to participants after their participation.
The survey will take less than 3 minutes. Also, a separate survey will
be administered to the staff at the end of the day.  There will be a QR
code available for both of our surveys to accommodate those whose
first language is not English.
INCLUSION PLAN
● Our event is open to the general public with free admission
● This program is not intended for any religious or ethnic groups
● All ages may participate in our activities
● Gender is not of concern
● Staff is willing to adapt or assist in games to suit the needs of
participants