Course: Marketing strategies and company policies program for an

automobile company
Duration: 5 days
Objectives:

 Company is planning to strengthen its operations while gaining

market share and offering a wide range of product and also planning
to strengthen its business operations like financing of vehicles and
spare part sales and maintenance contracts among others.

 The main focus of this strategy is to identify the international market

on the basis of Geopolitical Landscape, And Competitive Landscape.

 To critically review and right –size the cost structure to deliver best-
in-class products at competitive prices and maximise the returns on
a continual basis.

Training schedule:
Day & Time Topic
Monday
9: 00 AM – 12: 00 PM Inauguration
12: 00 PM – 13: 00 PM Lunch
13: 00 PM – 17: 00 PM Introduction about the
programme

Tuesday
10: 00 AM – 13: 00 PM Explaining about the Policies
14: 00 PM – 17: 00 PM Checking the strategic skills
of employees

Wednesday
10: 00 AM – 15: 00 PM Training the employees
based on
 their strategic and
communication skills.

Thursday
10: 00 AM – 14: 00 PM Case Studies on marketing
strategies
15: 00 AM – 17: 00 PM Product Selling strategies

Friday
10: 00 AM – 13: 00 PM Strategies applied on
Customers
14: 00 PM – 17: 00 PM Checking the final results
and ending
with motivational speech